Field & Channel Marketing Manager, West & Central

As the Field & Channel Marketing Manager at Keyfactor, you will lead the execution of marketing programs aimed at driving customer engagement through strategic collaborations with channel partners. Your responsibilities include managing day-to-day marketing activities, overseeing event coordination, executing marketing campaigns, and analyzing performance metrics to drive business growth.

Keyfactor requires applicants for the Field & Channel Marketing Manager position to have a Bachelor’s degree in Marketing or a related field, along with solid experience in field and channel marketing initiatives. Proven skills in campaign management, partner relationship management, event management, and budget oversight are crucial for success in this role.

At Keyfactor, we believe in continuous improvement and provide opportunities for professional growth through monthly talent development meetings and cross-functional gatherings. As a Field & Channel Marketing Manager, you'll be encouraged to enhance your skills and innovate in your marketing strategies to meet evolving business objectives.

The Field & Channel Marketing Manager at Keyfactor utilizes various marketing tools and software, including event management platforms and CRM systems like Salesforce. These tools help track leads, manage campaigns, and ensure efficient communication and reporting across teams.

Keyfactor fosters an inclusive and innovative workplace culture, emphasizing trust, collaboration, and respect. As a Field & Channel Marketing Manager, you'll experience a supportive environment that empowers you to contribute to the team's success while enabling professional and personal growth.

In answering this question, highlight your specific experiences in planning, executing, and analyzing marketing campaigns. Discuss successful initiatives you've led and the metrics you used to measure their effectiveness, emphasizing your analytical mindset.

When discussing this, showcase your collaborative skills and provide examples of past partnerships. Mention how you ensure mutual goals are achieved through strategic planning and co-marketing initiatives, demonstrating your ability to foster strong relationships.

Talk about your familiarity with managing marketing budgets by detailing specific instances where you allocated resources efficiently and monitored expenditures closely to maximize the impact of marketing programs.

Emphasize your analytical skills and discuss the tools you use for tracking metrics. Describe a time when you identified an area for improvement in a campaign and what actions you took to enhance its performance.

Explain your approach to planning and executing successful marketing events, including how you handle logistics, vendor relationships, and post-event evaluations. Provide examples of events you've coordinated and the impacts they had on engagement.

Discuss your strategic thinking abilities and share examples of how you align marketing campaigns with overarching business goals. Mention your teamwork with various departments to create cohesive strategies.

Describe your familiarity with CRM platforms, especially Salesforce, emphasizing how you’ve utilized these tools to track leads, manage contacts, and collect valuable insights from customer interactions.

Share a specific challenge and outline the steps you took to overcome it. Highlight your problem-solving skills and what you learned from the experience to exhibit resilience and adaptability.

Emphasize the importance of data-driven decision-making by explaining how you utilize data to inform strategy, refine campaigns, and identify new opportunities for engagement.

Discuss your methods for conducting market research, including tools and resources you leverage to monitor trends and competitor actions. Highlight how this knowledge influences your marketing approaches.