Snr. Social Media Manager (Remote)

The Snr. Social Media Manager at KnowBe4 is tasked with developing and executing a comprehensive social media strategy for platforms like LinkedIn, Facebook, X, and YouTube. This includes managing our social agency, creating engaging campaigns that support marketing efforts, collaborating cross-functionally, and overseeing community management. You'll also analyze performance metrics to optimize campaigns and keep up with social media trends.

Candidates for the Snr. Social Media Manager position at KnowBe4 should have a Bachelor’s degree or equivalent experience, along with at least 5 years of B2B social media experience. Familiarity with B2B SaaS or cybersecurity sectors, experience with marketing automation tools like Hubspot, and proficiency in using analytics tools are also highly valued.

At KnowBe4, we focus on continuous professional development. As a Snr. Social Media Manager, you’ll have access to training resources, tuition reimbursement, and certification completion bonuses. We encourage all team members to keep learning and growing within a culture that values innovation and personal development.

The Snr. Social Media Manager at KnowBe4 will primarily focus on leading strategies for LinkedIn, Facebook, X, and YouTube. Each platform presents unique opportunities for engagement and content distribution, and the manager will tailor their approach specifically to leverage the strengths of these channels.

KnowBe4 prides itself on creating a welcoming and fun company culture. The Snr. Social Media Manager will enjoy a vibrant work environment that includes team lunches, fun activities like trivia competitions, and a commitment to celebrating individuality. Our values of radical transparency and extreme ownership pave the way for a collaborative and engaging workplace.

When asked about developing a social media strategy, discuss your approach to identifying goals, understanding target audiences, and selecting the right platforms. Mention the importance of aligning with marketing initiatives, analyzing current trends, and constantly reviewing performance metrics to adjust the strategy as necessary.

To effectively answer this, explain your use of analytics tools to track engagement rates, lead generation, and conversion rates. Discuss key performance indicators relevant to each campaign and your experience in adjusting strategies based on data to enhance overall performance.

Highlight your hands-on experience with setting up and managing paid campaigns across platforms like LinkedIn and Facebook. Explain your process for targeting audiences, optimizing ad spend, and measuring the results post-campaign for continuous improvement.

Explain that maintaining a consistent brand voice is vital. Discuss how you collaborate closely with marketing and PR teams, develop content guidelines, and conduct regular reviews to ensure all content resonates with the established brand identity and messaging.

Share a specific instance where you addressed a negative comment or situation on social media by promptly responding professionally, providing solutions, and turning the interaction into an opportunity to demonstrate excellent customer service and brand reputation.

Mention tools like Hubspot for marketing automation, Salesforce for CRM, and specific social media analytics platforms. Describe how you leverage these tools for effective campaign management, scheduling content, and measuring performance.

Discuss your methodology for staying current, including following industry blogs, attending webinars, participating in forums, and analyzing competitors. Emphasize the importance of adapting strategies based on new innovations and platform updates.

Highlight the significance of engaging consistently with your audience, responding to comments promptly, and fostering discussions. Share best practices for nurturing relationships with followers, including showcasing user-generated content and conducting feedback polls.

Explain that you believe creativity and data should go hand in hand. Discuss how you use data to inform your creative ideas and measure their success, ensuring that your content not only captivates but also achieves the desired business outcomes.

Share your belief in the power of collaboration. Discuss how you work with various teams to align goals, leverage diverse insights, and create more holistic campaigns that resonate across multiple channels and address different aspects of the business.