Programmatic Trading Specialist

As a Programmatic Trading Specialist at Known, your key responsibilities include building and optimizing programmatic ad campaigns, conducting in-depth analyses related to campaign performance, and implementing new strategies for improving efficiency. You'll monitor campaign performance daily and collaborate with senior team members to develop innovative methods for achieving our KPIs while directly engaging with clients from time to time.

To qualify for the Programmatic Trading Specialist position at Known, you need a BS/BA degree, preferably in a STEM field, along with 2+ years of professional experience in analytics or advertising and at least 1 year with programmatic ad platforms like The Trade Desk or DV360. Strong analytical skills, attention to detail, and an eagerness to learn new methodologies are crucial for success in this role.

A successful Programmatic Trading Specialist at Known should possess a strong understanding of the programmatic advertising ecosystem and excellent analytical and problem-solving skills. Proficiency in working with both structured and unstructured data, knowledge of data visualization tools like Tableau, and the ability to communicate findings clearly are also essential skills. Additionally, having time management abilities and the capacity to work independently enhances your effectiveness in this role.

In the Programmatic Trading Specialist role, collaboration is key. You will frequently engage with other data analysts and senior data scientists, contributing significantly to campaign deliverables. Additionally, you’ll also present your findings directly to clients during meetings, ensuring that your insights align with their goals while enhancing our team’s overall output.

Known provides a range of benefits for its Programmatic Trading Specialists, including unlimited paid time off, a 401k plan with company matching, annual bonuses, generous medical plans, and paid parental leave. The commitment to your well-being and work-life balance is reflected in our flexible hybrid working arrangements and support for professional growth within the company.

When answering this question, highlight specific platforms you've worked with, such as The Trade Desk or DV360. Discuss any campaigns you’ve managed, focusing on the strategies you employed to optimize performance and achieve results, showcasing your analytical skills and problem-solving abilities.

In your response, detail a step-by-step approach, starting from data collection through to analysis, using real examples. Mention how you validate your findings, the metrics you monitor, and any tools you use for data visualization, emphasizing your attention to detail and critical thinking.

Describe your process for setting up A/B tests, including defining objectives, variations, and metrics you track for success. Share insights on how you analyze results and implement findings to drive campaign decisions, illustrating your ability to learn from performance outcomes.

Explain your routine for data auditing and verification, such as cross-checking data sources and reviewing your analyses. Discuss any specific techniques you employ to identify discrepancies or trends, reinforcing the importance of data integrity in effective decision-making.

In your answer, provide a specific example detailing the strategy, the rationale behind it, and the resulting impact on campaign performance. Highlight your analytical approach, collaboration with the team, and the skills you utilized to implement this change effectively.

Share your background with client-facing situations, emphasizing any presentations you've led. Discuss how you prepare for these meetings, tailor your message to the audience, and ensure your findings are clearly communicated for actionable insights.

Provide a clear narrative about a specific challenge, outlining the context, the steps you took to address the issue, and the final outcome. Focus on your problem-solving skills and how this experience has shaped your approach to future challenges.

Discuss the tools you are proficient in, such as Looker or Tableau, and explain what you find valuable about each. Illustrate how these tools help you analyze data effectively, providing examples of how they've supported your previous work.

Mention specific strategies you use to keep yourself informed, such as following industry publications, attending webinars, or engaging with professional groups. Highlight your commitment to continuous learning and adapting to the dynamic landscape of digital advertising.

Talk about your views on collaboration, emphasizing the importance of communication and leveraging diverse perspectives within a team. Share examples where teamwork has led to better outcomes in your projects, illustrating your value as a team player at Known.