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Marketing Manager [12+ YRS EXP]

Company Description

At KPFF Consulting Engineers, we are more than just an engineering design firm. For over 60 years, we have dedicated ourselves to innovative, sustainable engineering that shapes the built environment and tackles complex infrastructure challenges. Our team culture emphasizes balance, growth, and well-being, supporting each member’s professional journey with flexibility, generous benefits, and a collaborative approach to work-life integration.

With over 1,400 professionals across 27 offices nationwide, KPFF’s decentralized structure allows each office the flexibility to pursue projects aligned with their regional strengths. Learn more at www.kpff.com.

Job Description

JOB DESCRIPTION

KPFF is seeking a seasoned Marketing Manager with a strong background in strategic marketing, brand building, and business development to join our team in San Francisco.  As a key leader within our marketing team, you’ll have the opportunity to shape KPFF’s market presence, drive business growth, and mentor a talented group of marketing professionals.

This role involves collaborating closely with principals and senior leadership to implement impactful marketing strategies, develop strong client relationships, and enhance KPFF’s visibility in the industry. We are looking for an ambitious and entrepreneurial-minded professional who is skilled in developing strategic initiatives, managing the pursuit process, and building a positive internal and external brand presence.

  • Lead and mentor the marketing team, providing guidance, development, and support to marketing staff and engineers.
  • Collaborate closely with Principals to evaluate, track, and pursue project leads and business opportunities.
  • Direct and oversee the entire pursuit process, from strategy development through proposal submission.
  • Represent KPFF and support firm leadership at conferences, industry events, and professional organizations.
  • Create, coordinate, and manage high-quality marketing content across proposals, presentations, and promotional materials.
  • Ensure quality control and consistency across all marketing materials and pursuit documents.
  • Prepare teams for client interviews, offering coaching and support on messaging and presentation delivery.
  • Develop and execute external public relations, communications, and social media campaigns to enhance KPFF’s brand visibility.
  • Conduct market research and implement both short-term and long-term strategic marketing plans.
  • Oversee and update CRM databases, monitoring effectiveness and optimizing use for business development.
  • Facilitate collaboration and information sharing within KPFF’s company-wide marketing network to enhance pursuit strategies and identify new opportunities.
  • Establish and manage the marketing budget, ensuring cost-effective and impactful use of resources.
  • Lead internal marketing initiatives to build team morale, foster engagement, and communicate firmwide updates.
  • Support recruitment marketing efforts, attracting top talent to the organization.
  • Strengthen client relationships and business networks through lead sharing, networking, and industry involvement.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
  • Minimum of 12 years of experience in strategic marketing and business development, ideally within the AEC (architecture, engineering, and construction) industry.
  • Proven leadership experience in mentoring and developing marketing teams.
  • Expertise in proposal development, interview preparation, and pursuit strategy.
  • Strong proficiency with Microsoft Office, Adobe Creative Suite (InDesign), and CRM software (such as Salesforce or Cosential).
  • Excellent written and verbal communication skills, with a high attention to detail and commitment to quality.
  • Ability to build and maintain client relationships, representing KPFF at industry events and networking opportunities.
  • Strong organizational skills, with the ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
  • Familiarity with digital marketing, public relations, and social media campaign management.
  • Knowledge of the AEC industry and local Bay Area market conditions 

    Physical Demands and Work Environment

  • Ability to work at a computer for extended periods and manage multiple project timelines.

Additional Information

Compensation
The base salary for this role is competitive, with a range of $125,000-$150,000 , determined by experience, education, and skills. KPFF also offers performance-based bonuses to recognize outstanding contributions. Additional details about the full compensation package will be provided during the interview process.

Culture and Benefits
At KPFF, we offer a rewarding career path that emphasizes autonomy, innovation, and professional development. Our culture prioritizes employee ownership, teamwork, and shared values, creating an environment where contributions are celebrated, and career growth is encouraged. We aren’t just colleagues; we’re a community dedicated to collaborative innovation, providing you the platform to make a lasting impact on meaningful projects.

KPFF Employee Benefits

  • Medical Plan Options: Choice of Traditional PPO or HDHP with HSA, covering preventive care and prescriptions.
  • Flexible Spending Accounts (FSA): Tax-advantaged accounts for healthcare and dependent care expenses.
  • Dental & Vision: Full preventive care, plus coverage for major dental services and vision allowances.
  • Employee Assistance Program (EAP): Free, confidential support for personal, family, and work challenges.
  • Life & AD&D Insurance: Company-provided life insurance equal to one year’s salary, plus AD&D.
  • 401(k) Retirement Plan: KPFF contributes 3% of salary, with no match needed. 
  • Disability Insurance: Short-term and long-term coverage at 60% income, fully covered by KPFF.
  • Paid Time Off: Generous PTO, two floating holidays, and paid company holidays.
  • Paid Family Leave: Six weeks at 60% pay, with options to use PTO for full income.

 

KPFF Consulting Engineers participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

KPFF Consulting Engineers is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, creed, ethnicity, national origin, religion, marital status, sex/gender (including sexual orientation or gender identity), pregnancy, veteran status, citizenship status, physical or mental disability, or any other protected basis.

Average salary estimate

$137500 / YEARLY (est.)
min
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$125000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager [12+ YRS EXP], KPFF Consulting Engineers

Are you a dynamic and experienced Marketing Manager seeking an opportunity to lead and innovate? KPFF Consulting Engineers is looking for you in sunny San Francisco! With over 60 years of dedication to sustainable engineering, KPFF is more than just an engineering firm; we are a community that values creativity, balance, and professional growth. In this exciting role, you’ll lead our marketing team, driving both strategic initiatives and brand building efforts. You'll work closely with senior leadership to develop impactful marketing strategies that will enhance KPFF’s visibility within the architecture, engineering, and construction (AEC) sector. Collaborating on high-quality proposals, preparing teams for client interviews, and overseeing the pursuit process, you’ll take charge of essential marketing functions while fostering a supportive and engaged team environment. If you have a passion for client relationships and public relations, along with strong organizational and leadership skills, this might be the perfect fit for you. In addition to a competitive salary, KPFF offers a range of generous benefits and a collaborative work culture that supports autonomy and innovation. Join us to make a lasting impact not just on our projects, but on your career as well!

Frequently Asked Questions (FAQs) for Marketing Manager [12+ YRS EXP] Role at KPFF Consulting Engineers
What are the primary responsibilities of a Marketing Manager at KPFF Consulting Engineers?

As a Marketing Manager at KPFF Consulting Engineers, you will oversee the marketing team's strategic initiatives, manage proposal submissions, and enhance the firm’s visibility in the AEC industry through effective branding and public relations efforts. You'll also collaborate closely with leadership to pursue project leads and foster strong client relationships.

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What qualifications do I need to apply for the Marketing Manager position at KPFF?

To qualify for the Marketing Manager role at KPFF Consulting Engineers, you should possess a Bachelor’s degree in Marketing or a related field, with a Master’s degree preferred. Additionally, a minimum of 12 years of experience in strategic marketing and business development is essential, ideally within the AEC industry.

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How does KPFF Consulting Engineers support the growth of its Marketing Manager?

KPFF Consulting Engineers emphasizes professional development through mentoring, team collaboration, and supporting marketing staff and engineers. You’ll have the chance to guide and develop your team while working on diverse projects that align with your career growth aspirations.

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What tools and software should a Marketing Manager at KPFF be proficient in?

A Marketing Manager at KPFF should have strong proficiency in Microsoft Office, Adobe Creative Suite (particularly InDesign), and CRM software such as Salesforce or Cosential. Familiarity with digital marketing tools and social media management is also beneficial.

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What is the company culture like at KPFF for a Marketing Manager?

The culture at KPFF Consulting Engineers is centered around community, innovation, and employee ownership. As a Marketing Manager, you’ll enjoy a collaborative environment where contributions are celebrated, promoting a positive atmosphere for professional growth and personal well-being.

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Common Interview Questions for Marketing Manager [12+ YRS EXP]
What strategies would you employ to enhance KPFF's brand visibility?

To enhance KPFF's brand visibility, I would first conduct thorough market research to identify opportunities for growth and engagement. I would then develop targeted marketing campaigns aligned with our strategic goals, utilizing both traditional and digital platforms, while employing public relations strategies to increase our presence at industry events.

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Can you describe your experience with team leadership and mentoring?

In my previous roles, I’ve successfully led marketing teams through various initiatives, focusing on fostering a collaborative environment that encourages creative input. I regularly provided one-on-one mentoring to help team members develop their skills and advance their careers, which I believe is vital for high team morale and productivity.

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How do you prioritize multiple projects in a fast-paced environment?

I prioritize projects by assessing deadlines, goals, and resource availability. I use project management tools to keep track of progress and ensure clear communication with my team. Establishing daily and weekly priorities allows me to focus on key deliverables while remaining adaptable to changing circumstances.

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What experience do you have with proposal development and client interviews?

I have extensive experience in managing the entire proposal process, collaborating with technical teams to create compelling submissions. Additionally, I have coached teams for client interviews, emphasizing the importance of clear messaging and strong presentation delivery to enhance client engagement.

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What methods do you use for market research and analysis?

I typically leverage a mix of qualitative and quantitative research methods, utilizing industry reports, competitor analysis, and client feedback. This approach helps me gauge market trends and informs our strategic marketing plans to ensure relevance and effectiveness.

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How do you handle feedback from leadership during the marketing strategy development?

I approach feedback as a crucial component of the development process. I actively listen and take notes to fully understand their perspectives. This allows me to refine strategies in alignment with the company’s vision while ensuring that the final plan incorporates diverse insights.

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Can you give an example of a successful marketing campaign you've led?

One campaign I led involved a rebranding initiative where we developed a comprehensive digital marketing strategy, integrating social media outreach and targeted email campaigns. The result was a significant increase in engagement metrics and higher attendance at our events, showcasing the strength of a cohesive brand message.

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What is your approach to building and maintaining client relationships?

My approach to client relationships centers on transparency, communication, and delivering value consistently. I prioritize regular check-ins and feedback sessions to understand client needs, ensuring that we’re proactive in addressing concerns and fostering long-term partnerships.

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What role does data play in your decision-making process?

Data is integral to my decision-making process. I analyze metrics from past campaigns, CRM insights, and market trends to guide strategic choices. This data-driven approach ensures that marketing initiatives are effective and aligned with overall business objectives.

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How do you keep up with marketing trends, especially in the AEC industry?

I stay current with marketing trends by following industry publications, participating in webinars, and networking with other professionals. Engaging with continuous learning opportunities allows me to adapt and innovate marketing strategies that resonate within the AEC industry.

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Founded in 1960, KPFF Consulting Engineers is a multi-discipline engineering firm specializing in architecture, transportation, and infrastructure. They are headquartered in Seattle, Washington with locations throughout the United States.

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Full-time, on-site
DATE POSTED
January 4, 2025

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