Job details

VP Marketing

At Magic Eden, we’re breaking down barriers to make Web3 what it should be — intuitive, accessible and of course, magical. As the #1 Bitcoin dApp and the #1 NFT marketplace, we’re leading the charge to redefine the onchain experience. Backed by top-tier investors like Sequoia, Paradigm, Electric Capital and Lightspeed Ventures, we’re building a future where trading is seamless, tokenomics are meaningful and Magic Eden becomes the best and biggest DEX in Web3. Join our global team of passionate, scrappy and wildly talented people to help shape the next era of Web3 with us.

As the VP of Marketing, you will drive Magic Eden’s brand strategy, community engagement, and product marketing initiatives, while ensuring our team continues to grow in excellence. You’ll bring elite intuition about the Web3 space, creative taste, and operational acumen, building and managing a high-performing marketing team. This is a hands-on leadership role, requiring both strategic thinking and direct contribution in key areas.

Key Responsibilities

Cultivate an elite understanding of web3 communities and the “degen” mindset, similar to the intuition of leading community builders in the space.
Drive exceptional creative and brand direction for a consumer facing brand. Collaborate closely with product teams in gathering and integrating raw Web3 user insights.
Develop and execute strategies with a keen understanding of emerging trends, delivering world-class social media channel usage.
Guide the team in reaching international audiences, leveraging experience in diverse regions.
Bring knowledge from projects with live tokens to create compelling, value-aligned marketing strategies.

Embody and champion Magic Eden’s cultural values. Collaborate across teams to ensure alignment and success.
Be ready to roll up your sleeves and lead by example in at least one area, such as community building, product marketing, or social media.

Recruit, develop, and retain world-class talent across key areas, including community engagement and product marketing.
Role model and set the gold standard for user engagement by actively participating in web3 communities (e.g., Discord, Telegram, X), modeling best practices for your team.

Qualifications

10+ years of marketing experience, including 3+ years in a senior leadership role in the cryptocurrency industry
Intimate understanding of web3 culture, communities, and platforms, including experience engaging deeply on Discord, Telegram, X, and other key channels
Demonstrated ability to shape large consumer brands, guide compelling creative direction, and execute impactful campaigns
Success in scaling brands across international markets, with an understanding of cultural nuances and diverse audiences
Familiarity with marketing strategies for projects involving live tokens.
Proven track record of recruiting, developing, and retaining high-performing teams, with a relentless focus on raising the talent bar
A strong passion for engaging with web3 communities and incorporating user feedback into product and marketing strategies
Alignment with Magic Eden’s values and the ability to thrive in a fast-paced, startup environment

Magic Eden Glassdoor Company Review

4.5

Magic Eden DE&I Review

No rating

CEO of Magic Eden

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Average salary estimate

$150000 / YEARLY (est.)

min

max

$120000K

$180000K

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What You Should Know About VP Marketing, Magic Eden

At Magic Eden, we're paving the way for Web3 to be not just accessible but truly magical. As our new VP of Marketing, you'll join a vibrant team dedicated to revolutionizing how users experience on-chain interactions. Imagine building brand strategies that resonate with passionate communities and driving product marketing initiatives that set the standard in the crypto industry! We value intuition and creativity, and this role offers you the space to flex both. With a strong focus on community engagement, you'll harness the pulse of Web3 while collaborating closely with our product teams to capture valuable user insights. You will also be leading a high-performing team that is not only passionate but also scrappy, ready to push the envelope of what's possible in marketing. Your extensive experience in cryptocurrency and understanding of diverse international markets will help us scale our brand globally, ensuring that Magic Eden remains the leading NFT marketplace. As you roll up your sleeves to engage directly with our communities on platforms like Discord and Telegram, you'll be setting the standard for user engagement. This is an opportunity to bring your innovative ideas to life while championing the cultural values of our dynamic organization. If you're driven by a desire to build and shape the future of Web3, we want to meet you!

Frequently Asked Questions (FAQs) for VP Marketing Role at Magic Eden

What are the responsibilities of the VP Marketing at Magic Eden?

As the VP of Marketing at Magic Eden, your primary responsibilities will include driving brand strategy, engaging with Web3 communities, leading product marketing efforts, and mentoring a high-performing marketing team. You'll engage deeply with the Web3 culture, craft innovative campaigns, and ensure alignment with our organizational values.