The Senior Product Manager, Engagement at Kraken is primarily responsible for defining the product strategy and roadmap focused on user engagement and loyalty across Kraken and Pro. This includes driving product development across the full lifecycle, from ideation to launch and iterative improvements, ensuring alignment with growth goals and key metrics. You'll also collaborate with cross-functional teams to enhance product utility and user retention.

To qualify for the Senior Product Manager, Engagement role at Kraken, candidates should have over 5 years of product management experience, with at least 2 years in areas specifically related to engagement and retention. An analytical mindset, experience in growth product management, and a background in crypto or fintech are also preferred. Excellent communication and stakeholder management skills are essential for influencing organizational goals.

Success in the Senior Product Manager, Engagement position at Kraken requires strong analytical skills for data-driven decision-making, a solid understanding of experimentation and funnel optimization, as well as experience launching user-focused features. You should be comfortable navigating technical discussions and have a deep empathy for users, alongside a passion for the cryptocurrency ecosystem.

The Senior Product Manager, Engagement plays a crucial role in furthering Kraken's mission by developing and implementing strategies that enhance user engagement and promote loyalty. Your work will help facilitate global cryptocurrency adoption and empower users to achieve financial freedom, reflecting Kraken’s core ethos of inclusivity and innovation in finance.

As a Senior Product Manager, Engagement at Kraken, you will enjoy the flexibility of a fully remote work environment. Krakenites are diverse individuals from over 70 countries, contributing varied perspectives and expertise. The culture promotes collaboration, innovation, and a shared commitment to Kraken's mission of enhancing the crypto space, making it an exciting place to work.

When answering this question, focus on specific projects where you've successfully enhanced user engagement. Highlight the strategies you've implemented, the metrics you've monitored, and any cross-functional collaboration you've undertaken to achieve your goals. Be sure to illustrate how your efforts positively impacted retention and loyalty.

Think about your approach to feature prioritization, using frameworks like RICE (Reach, Impact, Confidence, Effort) or MoSCoW (Must have, Should have, Could have, Won't have). Discuss past experiences where your prioritization led to measurable improvements in user engagement or retention, showcasing your data-driven mindset.

In your response, lay out the A/B testing process you follow, including hypothesis formulation, audience segmentation, implementation, and data analysis. Mention any specific tools you've used for testing and how insights guided future product iterations. This shows your practical understanding of data-driven decision-making.

Provide examples of how you’ve collaborated with designers, engineers, and marketers to achieve product goals. Highlight any communication strategies or tools you’ve used to foster effective teamwork, as well as any challenges faced and how you overcame them. This showcases your ability to work well within diverse teams.

Discuss key metrics such as retention rate, session frequency, lifetime value (LTV), and churn rate. Explain how you measure and analyze these metrics in past roles, and communicate how they influence product decisions at Kraken, demonstrating your analytical approach to user engagement.

When discussing a successful feature, outline the problem it aimed to solve, your thought process for its development, and the results achieved post-launch. Be specific about user feedback and data that indicate its success, showing your ability to create impactful features that resonate with users.

Emphasize the importance of gathering and analyzing customer feedback to inform product development. Discuss specific methods you’ve used to collect feedback, like surveys or user interviews, and how this input guided product decisions and improved engagement, reflecting your customer-centric approach.

Identify specific challenges related to engagement, such as low user retention or feature underperformance. Describe the steps you took to address these issues—whether through user research, testing, or collaboration—and the results achieved. This highlights your problem-solving skills and resilience in the face of obstacles.

Discuss your strategies for staying informed, such as following industry blogs, attending conferences, or networking with other professionals. Mention any specific resources or thought leaders in the crypto space that you respect. This demonstrates your proactive approach to professional growth and commitment to the field.

Express your personal passion for cryptocurrency, emphasizing how it impacts finance, innovation, and user empowerment. Mention any specific aspects of the industry that inspire you and align with Kraken's mission. This personal touch will resonate and showcase your enthusiasm for being a part of this transformative sector.