Paid Media Manager, Search

As a Paid Media Manager at Launch Potato, your main responsibilities will include taking full ownership of Google Ads campaigns across Search, Display, Performance Max, and Discovery/Demand Gen. You'll analyze campaign data to optimize performance, craft impactful ad copy, and work collaboratively on creative asset development. Additionally, you will provide actionable insights and strategic recommendations to drive measurable improvements and market leadership.

To qualify for the Paid Media Manager role at Launch Potato, you should have at least 4 years of experience managing high-budget digital advertising campaigns. A proven track record in data analysis and campaign optimization is essential. You must possess strong analytical and problem-solving skills and exhibit creativity in crafting effective ads. Familiarity with performance metrics and advanced tools like Looker and Excel is also crucial for success in this role.

In your role as Paid Media Manager at Launch Potato, you will utilize various tools and software to optimize campaigns and analyze performance. Proficiency in advertising platforms like Google Ads and analytics tools such as Looker and Tableau is crucial. Additionally, advanced Excel skills, including pivot tables and VLOOKUP, will help you interpret data efficiently and drive results in your campaigns.

Launch Potato is committed to fostering a culture of growth and learning. As a Paid Media Manager, you'll have ample opportunities to develop your skills, learn about industry trends, and take on leadership roles within the team. The company values diversity and inclusion, encouraging knowledge-sharing initiatives that promote personal and professional development, helping you achieve your career goals.

The work culture at Launch Potato is dynamic, inclusive, and supportive. As a remote-based Paid Media Manager, you'll join a diverse team dedicated to innovation and collaboration. The environment fosters creativity and empowers individuals to take ownership of their projects while providing the flexibility to thrive in a fast-paced industry. You'll feel valued as part of a team committed to professional excellence and impactful results.

Certainly! When discussing your experience with Google Ads, mention specific campaigns you've managed, focusing on the budget, performance improvements achieved, and the strategies you implemented to optimize results. Highlight your familiarity with tools such as tracking conversions and data analysis to demonstrate your analytical skills in this area.

When optimizing ad copy, I begin by analyzing previous performance data and identifying the aspects that resonated with audiences. I conduct A/B testing to compare different copy variations, focusing on call-to-action effectiveness and emotional resonance. It's essential to keep the communication clear and connected to the target audience's needs while continuously refining based on performance insights.

I utilize various analytics tools, such as Looker or Google Analytics, to track campaign performance against key performance indicators (KPIs). By regularly reviewing metrics like CTR, ROAS, and conversion rates, I can identify trends and insights that inform optimization strategies. I also make it a point to share insights with stakeholders to guide future campaign decisions.

In a fast-paced environment, I prioritize tasks by assessing urgency and potential impact on campaign performance. Utilizing project management tools and setting clear objectives helps me stay organized. I also maintain open communication with team members to realign priorities as needed and ensure timely delivery of key objectives.

Absolutely! In a previous role, I managed a high-budget Google Ads campaign where we aimed to boost lead generation for a financial service. By implementing a data-driven strategy that included A/B testing of ad copy and targeting adjustments, we saw a 30% increase in leads within the first month. This engagement significantly contributed to enhanced overall revenue.

I stay updated with the latest trends in digital advertising by regularly reading industry blogs, attending webinars, and being active in professional networks. Participating in online forums and discussions also allows me to exchange insights with peers and learn about emerging tools and techniques that can enhance campaign effectiveness.

When setting KPIs for a campaign, I consider the overall business objectives, target audience behaviors, and historical data on previous campaign performance. By aligning KPIs with the goals of the campaign, whether it be lead generation or revenue growth, I can measure the campaign's success accurately and make informed adjustments along the way.

In a past campaign, we faced a sudden drop in CTR due to audience fatigue. I quickly implemented a refresh of the creatives while also expanding our targeting parameters to new segments. This adjustment not only improved engagement rates but also rejuvenated the campaign performance, ultimately exceeding our initial goals for the period.

Data analysis is central to my campaign strategy. I utilize data to inform every aspect of campaign planning, execution, and optimization. By continuously monitoring performance metrics and user behavior, I can identify successful elements and areas needing improvement. This data-driven approach enables me to make informed decisions that lead to enhanced profitability and campaign effectiveness.

Collaboration with creative teams is essential for a successful campaign. I regularly engage with the creative team from the outset, providing insights on target audience preferences and performance goals. Open communication helps us brainstorm impactful concepts together and ensure the creative assets align with the overall campaign strategy.