Paid Media Strategist, Native

The Paid Media Strategist, Native at Launch Potato is responsible for planning, launching, and scaling Native advertising campaigns effectively across platforms like Taboola, Outbrain, and Revcontent. This includes establishing campaign performance metrics, testing ad creatives, and optimizing strategies to achieve a minimum 1.2x return on ad spend (ROAS).

To qualify for the Paid Media Strategist, Native role at Launch Potato, candidates should have at least four years of experience managing Native advertising campaigns, showcasing success with substantial ad spends. Proficiency in platforms such as Taboola, Outbrain, and Revcontent is essential, along with strong analytical and communication skills.

Essential skills for the Paid Media Strategist, Native at Launch Potato include expertise in Native advertising platforms, strong technical abilities in data analysis, and a solid grasp of creative design tools. Moreover, a deep understanding of direct-response marketing principles is crucial to drive engagement and conversions.

The salary range for the Paid Media Strategist, Native at Launch Potato is competitive, falling between $80,000 to $100,000 per year, paying bi-monthly. This compensation reflects the market rates for similar roles and is further complemented by profit-sharing bonuses and a comprehensive benefits package.

Launch Potato fosters a dynamic and diverse company culture, embracing inclusivity and innovation. The team is composed of high-performing individuals, promoting a collaborative environment where new ideas thrive, making it an exciting place to work for a Paid Media Strategist, Native.

When launching a new Native advertising campaign, I start by thoroughly researching the target audience and defining clear goals. Next, I set up the campaign on platforms like Taboola or Outbrain, ensuring all creatives align with our brand message. Finally, I monitor performance metrics to make real-time adjustments and optimizations.

I have over four years of experience directly managing Native advertising campaigns with tools like Taboola and Outbrain. I have successfully executed campaigns that exceeded $100k in ad spend, employing data-driven insights to consistently improve performance.

I measure campaign success primarily through return on ad spend (ROAS), tracking engagement metrics like click-through rates (CTR) and conversion rates. Continuous monitoring allows for timely optimizations to enhance overall effectiveness.

I stay updated by following industry blogs, participating in webinars, and networking with other professionals. Joining online forums and LinkedIn groups also allows me to exchange insights and strategies with peers in the digital advertising community.

To optimize ad creatives, I prioritize A/B testing to assess different versions of ads. Analyzing performance data helps determine which creatives resonate best with the target audience. I also review audience feedback to refine messaging and visuals continually.

In a previous role, I inherited a failing campaign with low engagement. After a thorough analysis, I identified underperforming ad creatives. By refreshing the copy and visuals and retargeting the audience, I managed to increase conversions by over 50% within a month.

Effective communication involves regular check-ins and updates with cross-functional teams. I utilize collaborative tools like Slack and project management software for transparency, ensuring everyone is aligned on campaign goals and timelines.

I primarily focus on metrics like return on ad spend (ROAS), click-through rates (CTR), cost per acquisition (CPA), and overall conversion rates. These metrics provide a comprehensive view of campaign effectiveness and ROI.

I have collaborated closely with design teams to optimize landing pages, focusing on user experience and conversion pathways. My analytical skills help identify areas for improvement, resulting in higher conversion rates.

I’m drawn to Launch Potato because of its innovative approach to digital media and commitment to diversity and inclusion. The opportunity to leverage my skills in a high-growth, performance-driven environment excites me, and I want to contribute to the company's mission of connecting advertisers with customers.