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CRO Specialist (French)

We are Leads.io — the world’s #1 tech-driven lead generation agency. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?

Key responsibilities:

Leads.io is actively seeking a CRO Specialist to join our vibrant and innovative team. Leads.io is actively seeking a French speaking CRO Specialist to join our vibrant and innovative team. As our CRO Specialist you will be expected to achieve conversion rate targets for our Marketplace websites, focusing on the French market. Improve lead quality without affecting conversion rates. Use tools like HotJar, Matomo, and Clarity to analyze user behavior.

Other responsibilities are:

  • Gain user insights through surveys, usability testing, and other methods.
  • Increase the conversion of our main page elements: headlines, USPs, CTA blocks, and forms.
  • Translate insights into hypotheses and conduct A/B tests using VWO.
  • Document user insights and test results.
  • Share your findings with the CRO & SEO team.
  • Ensure that CRO best practices are implemented across our websites.
  • Manage stakeholders from various teams, including Development, SEO, Management, Marketing Operations, among others.

About Leads.io

Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across eleven offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients' ventures to new heights of success.

As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.

Your qualifications

  • You speak French (ideally native or near-native) besides English.
  • You have at least 2 years of hands-on experience as a CRO specialist.
  • You enjoy being a team player and supporting others.
  • You're analytical and can come up with creative solutions.
  • You have experience with Analytics software like Google Analytics, Matomo or Mixpanel.
  • You're experienced with one of the following tools: VWO, Optimizely, or - Google Optimize.
  • You're organised, structured, and have experience with project management.

As Leads.io, we take great pride in our diversity and inclusivity as a hallmark of our success. For this reason, we ensure that all candidates from all backgrounds will receive fair consideration irrespective of their race, gender, faith, religion, or disability. We invite all qualified and motivated individuals to take a chance at joining our team! If you have any questions, feel free to reach out to HR@leads.io.

What’s in it for you?

  • Salary between €2.600 - €3.500 per month
  • 25 holidays per year with 8% holiday pay
  • Hybrid working/working from home allowance
  • An open and inclusive culture that fosters personal growth and initiative
  • Daily lunches at the office
  • Provided equipment (Macbook, mouse/keyboard)
  • Access to mental health support through OpenUp is offered anonymously and without cost
  • The opportunity to work fully remotely for up to a month per year from a location of your choice

Excited? Wait until you see our cultural values!

✨ Trust – At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.

✨ Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.

✨ Grow smart – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.

✨ Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.

Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.io.

Ready for your new challenge? Apply now, and we will be in touch with you soon!

Average salary estimate

$36600 / YEARLY (est.)
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$31200K
$42000K

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What You Should Know About CRO Specialist (French), Leads.io

Are you ready to take your career to the next level with Leads.io? We’re the world’s #1 tech-driven lead generation agency and we are on the lookout for a vibrant and innovative CRO Specialist who speaks French to join our dynamic team! In this role, you’ll be diving deep into the French market to achieve conversion rate targets for our Marketplace websites. Your job will be to enhance lead quality while maintaining conversion rates—an exciting challenge, for sure! You'll get to use cutting-edge tools like HotJar, Matomo, and Clarity to analyze user behavior and extract valuable insights through surveys and usability testing. Your mission? To optimize the elements of our main pages including headlines, USPs, CTAs, and forms to bolster conversions. Plus, you will be pulling valuable insights into actionable hypotheses and conducting A/B tests with VWO. Collaboration will be key as you engage with stakeholders from various teams like Development and Marketing Operations. If you have at least two years of experience in CRO and are fluent in French and English, we want to hear from you! Besides a competitive salary and a fantastic work culture, you'll have opportunities for personal growth and the freedom to work remotely. Join us at Leads.io where innovation meets teamwork and let’s drive success together!

Frequently Asked Questions (FAQs) for CRO Specialist (French) Role at Leads.io
What are the key responsibilities of a CRO Specialist at Leads.io?

As a CRO Specialist at Leads.io, your responsibilities will include achieving conversion rate targets for our Marketplace websites in the French market, improving lead quality without impacting conversion rates, analyzing user behavior using tools like HotJar and Matomo, and optimizing key elements of our main pages such as headlines and CTAs. You'll also conduct A/B tests, document findings, and collaborate with various teams to implement best practices.

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What qualifications are needed to become a CRO Specialist at Leads.io?

To qualify as a CRO Specialist at Leads.io, candidates need to speak French fluently (ideally native) and possess a minimum of two years of hands-on experience in the field. Familiarity with analytics software such as Google Analytics is essential, along with experience using A/B testing tools like VWO or Optimizely. Candidates should also have strong analytical skills and be organized, with project management experience being a plus.

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How does Leads.io ensure a diverse and inclusive workplace for CRO Specialists?

Leads.io prides itself on its commitment to diversity and inclusivity. We ensure that all candidates, including those applying for the position of CRO Specialist, receive fair consideration regardless of their race, gender, faith, religion, or disability. We welcome qualified individuals from all backgrounds to apply and be a part of our dynamic team.

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What tools will a CRO Specialist at Leads.io work with?

In the role of CRO Specialist at Leads.io, you will work with various tools to help achieve your objectives. These include user behavior analysis tools like HotJar, Matomo, and Clarity, as well as A/B testing platforms such as VWO and Google Optimize. Familiarity with these tools will enhance your ability to improve conversion rates effectively.

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What benefits and growth opportunities does Leads.io offer for CRO Specialists?

Leads.io offers an exciting range of benefits for CRO Specialists, including a competitive salary, 25 holidays per year, and a hybrid working model. You will also benefit from an open and inclusive culture, daily lunches at the office, and access to mental health support. Furthermore, our emphasis on personal growth means you'll have opportunities for upskilling and career advancement within a result-driven team.

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Common Interview Questions for CRO Specialist (French)
Can you describe your experience with A/B testing?

In answering this question, outline specific A/B tests you've conducted, explaining your process from formulating hypotheses to analyzing results. Be prepared to discuss the tools you used, like VWO or Google Optimize, and the impact of your findings on conversion rates.

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How do you analyze user behavior effectively?

Focus on the analytics tools you’re familiar with, such as HotJar or Matomo. Describe methods you've used to gain insights, such as heatmaps or user recordings, and how these insights translated into actionable changes on websites.

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How do you approach stakeholder management in your projects?

Share examples of how you've collaborated with members from different teams, such as Development or Marketing. Emphasize your communication skills and your ability to present findings and suggestions clearly and persuasively.

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What strategies do you use to improve lead quality?

Talk about the various strategies you've employed, including refining CTAs, optimizing landing pages, and using targeted content. Highlight your analytical approach in measuring the effectiveness of these strategies.

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How do you prioritize tasks in a CRO role?

Discuss your organizational methods when it comes to project management. Mention tools or techniques you use to prioritize tasks effectively, ensuring that you focus on high-impact activities.

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Can you give an example of a successful conversion optimization project you've led?

Share a specific project, detailing your objectives, methodologies, and outcomes. Quantifying your success with metrics will impress interviewers and showcase your capability in this area.

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How do you stay updated with the latest trends and tools in CRO?

Mention your favorite sources for industry news, such as blogs, webinars, or professional networks. This demonstrates your commitment to continuous learning and staying current in the field.

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How do you create user insights through usability testing?

Explain the techniques you've utilized in usability testing, like surveys or moderated sessions, and how you analyze the data to extract meaningful insights that can lead to conversion improvements.

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What are the key components of effective CTAs?

Discuss the important elements of a well-crafted CTA such as clarity, urgency, and visual appeal. Supporting your answer with examples from your past work can provide credibility.

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Why do you want to work as a CRO Specialist at Leads.io?

Engage the interviewer by expressing your enthusiasm for Leads.io’s innovative approach to lead generation. Share how your skills and passion align with the company’s mission, values, and culture.

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Leads.io helps businesses by creating strategic marketing campaigns and lead generation. The company is based in Hoorn, Noord Holland.

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Full-time, hybrid
DATE POSTED
December 14, 2024

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