Marketing Manager, Social Media & Content Integration

WHO WE ARE

Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 19 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

Role Essentials  

We are seeking a talented Marketing Manager to spearhead our social media and content integration initiatives, shaping a cohesive and engaging digital presence. This role reports to the Director of Marketing & Strategic Partnerships. This position requires someone with outstanding communication, collaboration, and creative skills to develop a content plan to maximize the National Geographic-Lindblad Expeditions brand. The ideal candidate will have a deep understanding of digital content ecosystems, social media performance optimization, and the art of creating captivating content that resonates with diverse audiences. 

We are looking for an experienced Marketing Manager who excels in community engagement, content development, and integrated marketing planning. This role is pivotal in ensuring our social media efforts are seamlessly embedded into our overall messaging strategy. In this role, you will partner closely with the Marketing Manager of Strategic Partnerships to maintain consistency and optimize content across National Geographic Partners. Additionally, you will lead cross-departmental initiatives to ensure a unified brand experience, leveraging data analytics to inform strategy and enhance engagement across all platforms. Your expertise in paid digital advertising will be essential in driving targeted campaigns and maximizing ROI. 

• Strategic Development & Internal Collaboration: Design and implement integrated marketing strategies that incorporate social media into overall messaging. Collaborate closely with the Marketing Manager of Strategic Partnerships to ensure alignment with National Geographic. Partner with internal teams to ensure consistent messaging and optimize content across channels.Work with product, design, and other marketing teams to ensure a unified brand experience across all touchpoints. 

• Content Creation & Community Management: Lead the creation of engaging, high-quality content across multiple digital platforms, ensuring that all content reflects the brand voice and resonates with target audiences. Develop and execute strategies for effective content distribution to maximize reach and engagement. Elevate our integrated content strategy by evaluating platforms to provide direction on how maximize our content reach, engagement and return by channel.Optimize paid social media advertising campaigns across various platforms to drive targeted traffic and conversions. Analyze campaign performance and adjust strategies to maximize ROI and achieve marketing objectives. 

• Trend Analysis & Reporting: Monitor social media and content performance using analytics tools. Derive actionable insights to refine marketing strategies and enhance overall effectiveness. Provide monthly reporting to executive leadership. 

• Trend Analysis and Innovation: Stay updated on industry trends and best practices in social media, content marketing, and advertising. Apply insights from research to enhance and innovate marketing strategies. 

• 5+ years of experience in social media community management and marketing integration
• Experience with social media management tools (such as Hootsuite, Buffer, etc.) and content management systems
• Bachelor’s degree or equivalent experience in marketing, communications, or a related field

• Understanding of SEO and web traffic metrics to optimize content based on analytics
• Strong writing and verbal communication skills, with an ability to tailor content to different audiences 
• Work closely with media and creative agencies 
• Provide direction and feedback to agency partners to optimize creative assets and media placements

OUR BENEFITS

• Travel benefits for employees and their family 

• Voyage of Discovery trips for employees to travel as guests  

• Health insurance including Medical, Dental, Vision  

• 401(k) plan with employer match  

• Long-Term Disability, Life & AD&D Insurance

• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care  

• Pre-Tax Commuter Benefit  

• 7-8 Paid Holidays

• 2-3 Floating Holiday Options (pro-rated per start date)

• Up to 15 days of vacation (pro-rated per anniversary year)

• Parental Leave

• Sick/personal days per city & state ordinance

• Pet Insurance discount

COMMUNICATION SKILLS 

Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos.   Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor. 

PHYSICAL DEMANDS 

While performing the duties of this job, the employee is frequently required to sit, talk and hear.  The employee will also be required to write and type.  The employee is occasionally required to stand, walk, and reach with hands and arms.  

COMPENSATION STATEMENT

Lindblad Expeditions determines the pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. An employee/candidate with a stronger skill set will receive higher pay.

EQUAL OPPORTUNITY EMPLOYER STATEMENT

At Lindblad Expeditions, we simply could not do our work without the diverse kaleidoscope of humanity that creates and delivers our remarkable offerings across the planet. As a Company that respects and celebrates the inherent diversity in the places we explore, we recognize the need to mirror that same diversity and all the interconnected perspectives within our organization. We are committed to building a community of different genders, races, ages, sexual orientations, chosen identities, and countries of origin where every person brings their whole self to work and whose skills, talents, and abilities are valued. We believe we can explore further and in a more meaningful way by actively creating a more diverse and inclusive organization where everyone feels they belong.

Lindblad Expeditions is an equal opportunity employer. Individuals seeking employment at Lindblad Expeditions are considered without regard to race, sex, color, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status, or veteran status.