Outbound Business Development Representative (BDR) - US

As an Outbound Business Development Representative (BDR) at Lokalise, your main responsibilities include conducting extensive research to identify new business opportunities, engaging with prospects through cold calling and emails, and qualifying leads by aligning their needs with our solutions. You'll collaborate with Account Executives to ensure a smooth transition of qualified leads and maintain detailed records of activities in Salesforce. Your goal will be to consistently meet or exceed pipeline generation targets and contribute to the overall growth of the company.

To qualify for the Outbound Business Development Representative role at Lokalise, you should have a strong desire to build a career in sales, ideally with some experience in a SaaS or B2B environment. We're looking for candidates who are fluent in English with exceptional communication skills, both written and verbal. Familiarity with sales tools like Salesforce and LinkedIn Sales Navigator is advantageous, but a proactive and resilient attitude is essential to overcoming challenges in the sales process.

At Lokalise, we pride ourselves on fostering a culture of inclusion and equal opportunity. As an Outbound Business Development Representative, you’ll experience a supportive and collaborative environment that encourages learning and personal growth. Our team spirit is palpable, and you’ll have the chance to participate in team events while enjoying a fully remote setup that offers flexibility. We’re committed to employee wellness, providing access to mental health support and comprehensive benefits.

Lokalise is dedicated to the development of its employees, particularly in the role of Outbound Business Development Representative (BDR). We offer a robust Learning & Development program designed to enhance your sales skills and industry knowledge. With access to top-notch tech equipment and wellness benefits, you’ll have all the tools necessary to succeed and thrive in your career at Lokalise, with opportunities to grow into other sales roles.

While prior experience in the translation management industry is a plus, it is not a strict requirement for becoming an Outbound Business Development Representative at Lokalise. We'll provide the training and resources needed to understand our product and its applications. Your desire to succeed in sales, combined with strong communication skills and a proactive mindset, will be fundamental to your success in this role, allowing you to effectively engage with a variety of prospects.

In preparation for the Outbound Business Development Representative role, it's crucial to demonstrate an organized approach to lead research. Ensure you mention utilizing platforms like LinkedIn Sales Navigator to gain insights on prospective companies. Highlight your ability to analyze market trends, company news, and industry reports to pinpoint pain points, thus tailoring your outreach. The goal is to show that you can align their needs with Lokalise's solutions effectively.

When asked about outreach strategies, you could mention a multi-channel approach that involves cold calling, personalized email campaigns, and leveraging social media to connect with prospects. Providing real examples of how you crafted messaging around a prospect's pain points shows your skill set. Be sure to highlight the importance of follow-ups and tracking engagement metrics to optimize future outreach.

It’s crucial to show resilience in your answer. Speak about embracing rejection as a learning opportunity rather than a setback. Emphasize the strategies you might employ, such as analyzing the feedback received, adjusting your approach for future outreach, and maintaining a positive attitude to drive forward. Having a proactive mindset will resonate well in the context of the Outbound BDR role.

When asked about your motivation for a sales career, reference your passion for building relationships and driving results. You can discuss the excitement of engaging with different industries and how successful sales contribute to many companies’ growth. Additionally, mention how Lokalise's mission to streamline localization resonates with your career goals, positioning you as a candidate who is aligned with company values.

Demonstrating your understanding of lead qualification is essential for the Outbound BDR role. Discuss methodologies you would use, like researching company size, industry, and potential pain points before reaching out. You might also mention using BANT (Budget, Authority, Need, Timing) to effectively assess whether leads align with Lokalise’s target audience, ensuring a smooth transition to the sales team.

Your response should highlight tools and techniques for organization that would be relevant for an Outbound BDR role. Mention the use of CRM systems, particularly Salesforce, to track interactions and manage follow-ups effectively. Stress the importance of setting daily goals and priorities, utilizing automated reminders, and maintaining a prospecting calendar to optimize your time management skills.

Outline techniques that reflect modern sales practices, such as consultative selling or solution-oriented approaches. Discuss how understanding a client’s specific needs can significantly improve your sales outcomes. Relating these methods back to Lokalise's product offerings—helping businesses streamline their localization efforts—would show your ability to think critically and apply your knowledge in context.

Here, you can emphasize your negotiation and communication skills. Describe a specific example, detailing the objection faced, your thought process in addressing it, and the final resolution. Focus on how active listening and empathy played key roles in this interchange, showcasing your ability to relate to prospects while positioning Lokalise's offerings as solutions to their problems.

Conveying your proactive approach to product knowledge is key. Mention personal strategies, such as scheduling time for product training sessions, reviewing internal materials, and keeping an eye on customer feedback. Highlight your intent to interact with other departments, like marketing and product management, to gain deeper insights into how Lokalise's solutions can be tailored to various clients’ needs.

In your answer, you should showcase the importance of collaboration, especially in the context of the Outbound BDR role at Lokalise. Speak about how working closely with Account Executives and Marketing teams helps refine strategies and scales success during outreach. Emphasize that sharing insights and experiences not only enhances team performance but also leads to better-targeted approaches when reaching out to prospects.