Senior Account Manager, Publisher Partnerships

As a Senior Account Manager, Publisher Partnerships at LoopMe, your key responsibilities will include managing a portfolio of mobile gaming publishers, facilitating day-to-day client communication, overseeing account setup and reporting, and troubleshooting issues as they arise. You will actively seek opportunities for upselling and cross-selling services to enhance client growth, collaborate with internal technical teams to provide excellent customer support, and present data for quarterly business reviews with partners.

Candidates for the Senior Account Manager, Publisher Partnerships position at LoopMe should ideally have prior experience in account management or operations, particularly within the AdTech environment, such as within SSP or programmatic roles. A strong understanding of SDKs and the programmatic landscape, alongside excellent analytical skills, is crucial. The ability to communicate confidently and build strategic relationships with clients is also essential for success in this role.

In the Senior Account Manager, Publisher Partnerships position at LoopMe, you will play a crucial role in facilitating client growth by identifying new business opportunities within your publisher portfolio. Your focus on understanding client needs and behaviors will help you propose tailored solutions that align with their objectives, ultimately driving revenue and strengthening relationships with your partners.

At LoopMe, the company culture is vibrant and inclusive, prioritizing collaboration, innovation, and personal growth. As a Senior Account Manager, Publisher Partnerships, you can expect to work in a supportive environment that values self-management and flexibility, allowing for a hybrid working schedule. The company offers initiatives like a self-managed vacation policy and a commitment to professional development, fostering a culture where employees thrive both personally and professionally.

The Senior Account Manager, Publisher Partnerships role at LoopMe offers an attractive base salary between $100,000 and $120,000 annually, complemented by potentially higher compensation based on experience and results. Benefits include flexible working arrangements, a self-managed vacation policy, healthcare options, 401k, and additional perks like LoopMe Gives Back Day and Summer Fridays, ensuring a healthy work-life balance.

To manage daily publisher relationships effectively at LoopMe, I would prioritize open communication and responsiveness. Establishing regular check-ins would allow me to understand their needs and concerns proactively. Additionally, utilizing data analytics to monitor account performance would enable me to identify trends and areas for growth, ensuring that publishers feel supported and valued in our partnership.

In previous roles, I've successfully grown client accounts by conducting thorough needs assessments and tailoring our offerings to meet their specific goals. For instance, by analyzing performance data, I recommended strategic adjustments to their campaigns that resulted in a 30% increase in ROI. This not only strengthened our partnership but also opened doors for upsell opportunities in subsequent quarters.

To identify upselling opportunities with publishers, I would analyze their current performance metrics and usage patterns to spot areas where enhanced solutions could add value. I would also maintain an ongoing dialogue to uncover any pain points they might be facing or goals they wish to achieve. This proactive approach would enable me to suggest relevant products or features that align with their objectives.

When faced with technical queries from clients, my approach is twofold. First, I would listen carefully to their concerns to fully understand the issue. Then, I would coordinate with our internal technical team to get the most accurate solutions before communicating back to the client. I believe that transparency and timely updates are essential in maintaining trust and ensuring their concerns are resolved efficiently.

I have extensive experience with programmatic advertising platforms, having worked directly with SSPs and ad networks. My role involved optimizing campaigns through real-time data analysis and audience segmentation, which helped maximize client returns. I also took part in onboarding new clients onto these platforms, ensuring a seamless transition and a comprehensive understanding of the tools available.

To prepare for a quarterly business review with a key publisher partner, I would start by analyzing their performance over the past quarter, identifying trends and areas of success as well as opportunities for improvement. I would gather relevant data and insights to present a clear picture of their current standing and develop actionable strategies tailored to their objectives, ensuring that the meeting is productive and focused on their growth.

To stay updated on trends in the AdTech industry, I subscribe to industry publications, attend webinars and conferences, and participate in online forums and discussions. Networking with industry professionals is also invaluable for gaining insight into emerging technologies and changes in market dynamics. These methods allow me to remain informed and adapt my strategies accordingly.

Data analysis plays a critical role in my work as a Senior Account Manager as it informs every decision we make regarding client campaigns. By analyzing performance metrics, I can identify trends, assess campaign effectiveness, and make recommendations for optimization. This data-driven approach not only enhances our strategies but also builds trust with clients by demonstrating our commitment to achieving their goals.

Handling difficult conversations with clients about performance issues requires empathy and transparency. I approach these discussions by first acknowledging the issue and outlining the steps we took to address it. Then, I present data that reflects the challenges faced and suggest collaborative solutions to improve the situation. Maintaining a positive tone and a focus on future strategies is crucial to preserving the relationship.

LoopMe stands out in the AdTech space due to its commitment to leveraging AI technology in driving measurable outcomes for brands. By placing consumers at the center of every campaign, LoopMe optimizes advertising investments, significantly outperforming industry averages. This unique approach not only enhances brand visibility but also ensures that we deliver real value to our clients, making us a trusted partner in their advertising journeys.