Landing Page & Acquisition Funnel Strategist

As the Landing Page & Acquisition Funnel Strategist at Lunar Solar Group, you'll oversee the development of comprehensive omni-channel funnel strategies. Your role includes managing client relationships, building testing roadmaps, and coordinating closely with various teams to design and deploy landing pages using our innovative technology. You'll also analyze full funnel experiences, maintain analytics dashboards, and communicate test results effectively to drive data-driven decisions.

To apply for the Landing Page & Acquisition Funnel Strategist role at Lunar Solar Group, ideal candidates should have at least 3 years of experience in landing page and funnel optimization within the ecommerce ecosystem. Experience in A/B testing, digital marketing, and user experience development is crucial. Strong analytical skills and familiarity with reporting tools such as GA4 and Shopify are also required.

In this role, you'll be joining the Loyalty Landers team at Lunar Solar Group, which is composed of creative professionals, including designers, developers, and media buying experts. You'll collaborate closely with these cross-functional teams to create impactful marketing strategies and ensure seamless execution of landing pages and funnels.

Lunar Solar Group is committed to fostering your growth both personally and professionally. As a Landing Page & Acquisition Funnel Strategist, you'll be in a fast-paced environment with opportunities for accelerated career advancement. You'll be encouraged to take initiative, innovate, and contribute to the company's evolving strategies, which could lead to greater responsibilities and leadership roles in the future.

Lunar Solar Group offers a competitive benefits package for the Landing Page & Acquisition Funnel Strategist role, including fully paid medical, dental, and vision insurance, a 401K plan with a match, generous paid time off, and even a day off for your birthday week! We also promote a flexible remote work environment, ensuring our team members are well-supported and have a great work-life balance.

Certainly! When discussing your landing page optimization experience, highlight specific projects where you improved conversion rates through A/B testing. Mention the strategies you used, the tools you leveraged, and the measurable outcomes achieved, which demonstrates your hands-on expertise to the interviewers.

To create an effective testing roadmap, I start by gathering quantitative and qualitative data to identify areas for improvement. I define hypotheses, set clear test goals, prioritize opportunities based on potential impact, and maintain a backlog for future tests. By documenting each step, I ensure clarity and direction throughout the testing process.

In evaluating funnel performance, I focus on metrics like conversion rates, abandonment rates, and customer acquisition costs. Analyzing these metrics helps identify bottlenecks and areas of success in the funnel. I also look at engagement metrics, such as time spent on page and click-through rates, to gain a holistic understanding of user behavior.

Maintaining effective communication with clients involves regular check-ins, strategy sessions, and open channels for feedback. I prioritize understanding their business goals and objectives, sharing progress updates, and discussing insights derived from testing data. Building trust through transparency and responsiveness is key to a successful client relationship.

I prefer using tools like Google Analytics 4 for tracking user behavior, alongside Shopify for e-commerce analytics. Data visualization tools like Tableau or Google Data Studio can help in creating comprehensive reports that provide a clear overview of performance metrics. This enables informed decision-making based on real-time insights.

Incorporating client feedback is integral to my approach. I actively solicit their insights regarding the customer experience, brand messaging, and specific objectives to ensure alignment. This feedback informs adjustments in our strategies, creating landing pages that resonate more with their target audience and driving better results.

Absolutely! I ran an A/B test on a landing page where we altered the call-to-action button color and wording. By segmenting traffic, we could measure the resulting conversion rate difference. The variation led to a 20% increase in conversions, illustrating the impact small changes can have, which I shared with the client in a compelling report.

I stay updated on digital marketing trends by engaging with industry blogs, attending webinars, and participating in online forums. I follow key influencers and brands on social media to keep abreast of emerging tools and innovations. This continuous learning enables me to apply fresh ideas and strategies in projects.

To assess an underperforming landing page, I would analyze user behavior data to identify drop-off points and possible user experience issues. Conducting user testing for firsthand feedback, and comparing against high-performing pages, can help pinpoint what's working and what needs improvement, informing subsequent optimization efforts.

Improving conversion rates involves a combination of optimizing user experience elements, such as simplifying forms, enhancing visuals, and fine-tuning messaging. Additionally, employing retargeting strategies and leveraging social proof can help nurture leads through the funnel, making informed adjustments based on data gleaned from testing results.