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Marketing Manager

MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build and run applications anywhere—on premises, or across cloud providers. With offices worldwide and over 175,000 new developers signing up to use MongoDB every month, it’s no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.

MongoDB's Revenue Marketing team is growing its Strategic Account Marketing function and seeking innovative account-based marketing experts. This team is responsible for developing and executing 1:1 account-based marketing strategies that drive revenue growth in MongoDB’s largest accounts, playing a pivotal role in the company’s overall success.

As a Strategic Account Marketing Manager, you will be responsible for designing and implementing tailored quarterly / annual marketing plans for a small set of assigned strategic accounts. Your programs will help drive awareness of MongoDB, identify and nurture new users and champions, uncover new opportunities, accelerate deal cycles, and expand MongoDB’s overall footprint in your accounts. This is a role for someone passionate about crafting and executing innovative marketing strategies, delivering measurable growth, and working cross-functionally to create and scale impactful results.

The role will report to the Strategic Marketing Senior Manager on the Revenue Marketing team for AMER.

What you will do:

  • Develop and execute strategic marketing plans: Work closely with cross-functional account teams to develop and execute programs that uncover account-specific challenges, understand decision-making processes, and identify key personas, to drive the creation and execution of tailored marketing strategies and messaging that address the unique needs and interests of each account, unlock senior leadership and buying team engagement, and lead to growth opportunities
  • Bring marketing expertise: Act as a strategic marketing consultant to sales teams and clients, recommending tailored programs and tactics that align with both sales objectives and client needs
  • Collaborate with cross-functional teams: Work closely with cross-functional teams like field marketing, partner marketing, customer marketing, demand generation, and developer advocacy teams to ensure delivery of a holistic marketing strategy within each account that incorporates cross-functional programs into 1:1 ABM plans
  • Sales alignment: Work closely with the sales team and sales leaders to align marketing efforts with sales goals, provide sales enablement resources, ensure a smooth handoff of qualified leads,  and communicate and educate the sales team regarding new and planned marketing activities including global, regional, and account-specific programs
  • Measure impact & optimize: Track performance metrics and ROI, ensuring processes are in place to evaluate the effectiveness of your programs and apply insights to refine and optimize ABM campaigns for maximum impact

We’re looking for someone with:

Educational and Professional Background:

    • Bachelor's Degree or equivalent experience
    • 5+ years of account marketing, field marketing, industry marketing, or sales experience. Tech industry experience is preferred but not required
    • Experience working with large and complex enterprise accounts across multiple verticals, proven success record with accelerating and closing deals

Skills and Expertise:

    • Experience with strategic 1:1 or 1:few account-based marketing; a portfolio of experience will be reviewed
    • Experience working with cloud (AWS, GCP, Azure), ISV, AI, and other tech partners
    • Incredible written and oral communication skills, including experience presenting to sales and marketing leadership, as well as customers
    • Impeccable event and project management skills, ensuring seamless planning, coordination, and delivery of initiatives with an ability to problem-solve quickly
    • Results-oriented and analytically skilled, capable of interpreting data, making informed data-driven decisions, and reporting insights to the business

Cross-Functional Collaboration:

    • Experience working cross-functionally with enterprise or corporate sales, customer success teams, and account development teams, obsessing over addressable market and specific account goals
    • Capable of mentoring sales partners to convey marketing value propositions and key messages effectively

Technical Proficiency:

    • Proficiency with Google Workspace and Salesforce, and marketing technology tools like 6sense, Eloqua, Pathfactory, Sigma, Tableau

Attributes and Work Style:

    • Must be a highly self-motivated, entrepreneurial professional who can excel in an autonomous work environment and proactively drive initiatives
    • Be a strategic thinker with a drive to bring new ideas and creativity to the team
    • Must communicate often and quickly to senior stakeholders and peers, while operating with grace in a fast-paced environment
    • Ability to shift priorities is critical in a growth technology company
    • Team ethos blends humor, positivity, strategic intensity, and MongoDB values into a cohesive, dynamic culture
    • Time management, prioritization, and organizational skills are key

Additional Requirements:

    • Travel required

Success Measures:

The Strategic Marketing Manager will be successful in this role when they can execute the following strategic tasks/responsibilities:

  • In 3 months you’ll have fostered a relationship with your Strategic Account teams (ex: sales, solution architects, field partner leads, customer success) to understand their top account priorities, begin planning marketing programs, and ramp on current account status and MongoDB product knowledge
  • In 6 months you’ll have a clear understanding of your key objectives, have executed marketing activities with pipeline influence, and have started to become a trusted partner to your account stakeholders
  • In 12 months you’ll have cemented yourself as a key account partner, be fully ramped and actioning against all account objectives

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Req ID: 4253029817

MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates.

MongoDB’s base salary range for this role in the U.S. is:
$70,000$138,000 USD

Average salary estimate

$104000 / YEARLY (est.)
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$70000K
$138000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager, MongoDB

As a Marketing Manager at MongoDB in San Francisco, you’ll play a critical role in driving the company’s revenue growth by developing innovative account-based marketing strategies. We are looking for someone who can craft tailored quarterly and annual marketing plans for our strategic accounts. Your mission will be to create awareness of MongoDB and nurture new users while identifying growth opportunities and accelerating deal cycles. You'll work closely with cross-functional teams and serve as a marketing consultant to sales teams, making sure sales alignment is spot-on for success. Being data-driven and results-oriented is key as you measure the impact of your marketing programs and optimize strategies for maximum effectiveness. This position is not just about managing campaigns; it’s about creating an engaging experience and building relationships that ensure MongoDB thrives in its multi-cloud environment. With more than 175,000 developers joining our community monthly, we need creative thinkers like you who are excited to work in a fast-paced environment that prizes humor, positivity, and strategic intensity. If you love crafting unique marketing strategies that lead to real-world results, then this role at MongoDB could be your next career adventure!

Frequently Asked Questions (FAQs) for Marketing Manager Role at MongoDB
What are the responsibilities of a Marketing Manager at MongoDB?

The Marketing Manager at MongoDB is responsible for developing and executing strategic marketing plans tailored to a select group of strategic accounts. This includes collaborating closely with account teams to understand challenges, cultivating relationships, and crafting innovative marketing campaigns aimed at driving awareness and sales growth. The role also involves measuring the impact of these campaigns and optimizing strategies for better results.

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What qualifications are necessary for the Marketing Manager role at MongoDB?

To qualify for the Marketing Manager position at MongoDB, candidates must hold a Bachelor's Degree or have equivalent experience, along with at least 5 years of relevant marketing or sales experience, preferably in the tech industry. Familiarity with cloud platforms like AWS, GCP, or Azure as well as proven skills in account-based marketing are essential for succeeding in this role.

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How does the Marketing Manager at MongoDB collaborate with cross-functional teams?

The Marketing Manager at MongoDB works closely with various cross-functional teams, including field marketing, customer marketing, and demand generation, to ensure a cohesive marketing strategy is implemented across each account. This collaboration helps align marketing efforts with sales goals and enables more effective marketing initiatives that meet the specific needs of each account.

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What skills are essential for a Marketing Manager at MongoDB?

Essential skills for a Marketing Manager at MongoDB include exceptional written and oral communication skills, event and project management capabilities, and a strong analytical mindset. Proficiency in tools like Salesforce and Google Workspace is desirable, as are strategic thinking and an ability to shift priorities quickly in a dynamic tech environment.

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What does success look like for a Marketing Manager at MongoDB?

Success for a Marketing Manager at MongoDB is measured by the ability to execute tailored marketing plans, foster strong relationships with account stakeholders, and drive measurable sales growth within assigned accounts. Achieving key objectives and being recognized as a trusted marketing partner within account teams will also indicate success in this role.

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Common Interview Questions for Marketing Manager
Can you describe your experience with account-based marketing?

When discussing your experience with account-based marketing, focus on specific campaigns you've managed, the audience you targeted, and the outcomes. Mention how you tailored your strategies to fit different accounts and the metrics you utilized to measure success. Providing data or results can significantly strengthen your case.

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How do you measure the success of your marketing campaigns?

To effectively measure the success of your marketing campaigns, it's important to define your KPIs upfront. Discuss how you track engagement, conversion rates, and ROI. Also, mention any tools or analytics you've used to gather this data and how you adjusted your strategies based on your findings.

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Describe a time when you had to collaborate with sales teams. What was your approach?

When asked about collaboration with sales teams, provide a specific example that highlights your communication skills and strategic alignment. Discuss how you ensured that marketing efforts supported sales objectives and how you shared insights to foster a collaborative environment, possibly leading to better conversion rates.

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What is your strategy for developing tailored marketing plans?

In your response, explain your methodology for crafting tailored marketing plans. Discuss your research process in understanding account-specific challenges, decision-making hierarchies, and key personas. Also, emphasize the importance of flexibility and iteration based on performance feedback.

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How would you approach managing multiple marketing campaigns across different accounts?

To manage multiple campaigns effectively, organization and prioritization are key. Describe how you create project timelines, use management tools to track progress, and delegate tasks among team members. Make sure to mention the significance of clear communication to avoid overlap and maintain focus.

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What marketing technologies are you comfortable using?

When discussing marketing technologies, highlight the tools you are proficient in, such as Salesforce, Google Workspace, and any marketing automation platforms. Explain how you've used these tools to streamline operations, analyze campaign performance, or enhance strategic decision-making.

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How do you stay updated on marketing trends and best practices?

To stay current on marketing trends, mention your habits of reading industry publications, participating in webinars, or engaging with professional networks. Sharing specific resources or authorities you follow can demonstrate your commitment to continuous learning in the marketing domain.

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Can you give an example of a creative marketing initiative you implemented?

Provide a detailed example of a creative marketing initiative you led, emphasizing your innovative approach to problem-solving. Describe the challenges you faced, how you developed the idea, executed it, and the results achieved, preferably with quantifiable metrics that underscore its success.

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What do you think are the most important traits for a Marketing Manager?

In your opinion, important traits for a Marketing Manager include excellent communication skills, analytical mindset, creativity, and adaptability. Discuss how these traits contribute to building effective marketing strategies and fostering productive working relationships, particularly in a fast-paced environment like MongoDB.

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How do you handle tight deadlines or high-pressure situations?

When addressing how you handle tight deadlines or pressure, share your strategies for maintaining composure, such as prioritizing tasks, breaking down large projects into manageable chunks, and periodically checking in with your team for progress updates. Emphasize your commitment to delivering high-quality work even in challenging conditions.

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MongoDB empowers innovators to create, transform, and disrupt industries by unleashing the power of software and data.

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Full-time, on-site
DATE POSTED
December 27, 2024

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