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Field Marketing Ambassador (Part-Time, Charlotte)

Our Company:

Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. E-commerce becomes the laboratory for consumer feedback and serves as a data pool for future retail endeavors. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through ecommerce and retail partnerships. Congo Brands houses some of the World’s most noted brands including Alani Nu, Prime Hydration, Prime Energy, and 3D Energy only to include more in the coming years. Congo Brands is on pace to become one of the World’s most noted consumer product brand companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from nutritional supplements, energy drinks, snacks and much more.

The Role:

The Field Marketing Ambassador is part of an inspiring group of empowered and knowledgeable individuals focused on delivering the best of Alani Nu and PRIME. Members of our Field Marketing Team are passionate about the Alani Nu and PRIME brands and share that passion with current and future consumers at unique and unexpected times. The most important facet of a Field Marketing Ambassador is to educate and offer a complimentary sample while creating a memorable experience between the consumer and the brand.

Field Marketing Ambassadors are the local face of our national Alani Nu and PRIME brands!

This role is part-time and encompasses the Charlotte region.

As a successful Field Marketing Ambassador, you must:

Be the Face of the Brand:

During all branded sampling missions, team trainings & meetings, market blitzes, &/or anytime a team member is representing Alani Nu or PRIME, we ask that you keep in mind:

You never get a second chance to make a good first impression, so as a team member we want you to bring your unique and individual self to work each day, and use that incredible, fun, and outgoing personality to engage customers in a meaningful way!

Key Responsibilities:

  1. Bring a positive and responsible attitude to work each day.
    1. Maintain a charming and cheerful attitude during sampling missions
    2. Maintain a high level of energy during sampling missions
    3. Embody the brand values during every consumer interaction
    4. Be polite, courteous, and treat all consumers respectfully, regardless of the
    5. situation
    6. Outside of breaks, refrain from eating, smoking, and chewing gum
    7. Treat the branded sampling vehicle with care, both on and off the road; Maintain
    8. the upkeep and premium appearance inside and outside the vehicle
  2. Be a product and brand expert
    1. Become a credible Alani Nu and PRIME Product and Brand Expert: Deliver a benefits message with each consumer interaction
    2. Be knowledgeable and comfortable overcoming objections with the consumer,
    3. and answer their product questions
    4. Understand the benefits of the product and personalize them for consumers
    5. Develop and maintain a working knowledge of Alani Nu and PRIME influencers
    6. and social media
    7. Be willing to learn &/or take part in Alani Nu and PRIME business (such as marketing & sales)
      1. Contribute to the team by providing ideas, contacts & suggestions for future missions
      2. Occasionally provide sales support by sampling retailers and refreshing POS
  3. Be an expert at engaging consumers
    1. Leverage your witty and vibrant personality to captivate consumers
    2. Be a social chameleon: Approach a variety of strangers and interact with them in a natural conversation, with the goal of development brand loyalty with the consumer
    3. Be an active listener to ensure the consumer is driving the conversation
    4. Act as an Alani Nu and PRIME Ambassador at all times
      1. Be prepared to share Alani Nu and PRIME information such as social media links or sites
    5. Must be able to collaborate effectively with sampling partner
    6. Develop a rapport with consumers, in a short time, through natural dialogue
    7. Identify future sampling opportunities while speaking with consumers and share relevant information with the Field Marketing Specialist / Field Marketing Manager
    8. Share field successes with the Field Marketing Specialist / Field Marketing Manager through candid pictures captured of consumers enjoying the product

Key Skills and Experience Preferred:

  • Excellent communication skills
  • Charismatic and outgoing personality• Flexible schedule: ability to work evenings, weekends, and some holidays
  • A mature attitude towards life
  • Must use good judgement
  • Local market knowledge is a plus
  • Must be able to sit for extended periods of time in the Alani Nu / PRIME vehicle during missions with long drive times
  • Must be able to work under diverse weather conditions
  • Ability to cultivate a team environment
  • Must be able to stand and remain mobile for extended periods of time during sampling missions

Essentials:

  • A reliable means of transportation with a valid driver's license that is not expired, suspended, or revoked as demonstrated with an MVR
  • Must be 21 years of age or older
  • Ability to proactively engage, educate, and sample product to a wide variety of consumer groups
  • Flexible, part-time hourly role to target consumers across multiple usage occasions
  • Must be able to attend and actively participate in 1-2 team meetings per month
  • Ability to work exceptionally well with others in a team environment
  • Must be able to stand and remain mobile for extended periods of time during sampling missions
  • Ability to drive safely and navigate unfamiliar places in the Alani Nu / PRIME Vehicle
  • Provide basic and accurate recaps of sampling missions that includes amount of product sampled and generic consumer information
  • Assist in the daily upkeep of the Alani Nu / PRIME vehicle and warehouse space
  • Must be able to lift/carry a minimum of 30lbs of product

If hired as a Field Marketing Ambassador while working, you will be required to adhere to a uniform and appearance standard that reflects the active lifestyle of the brand. Details will be explained during the interview process.

#PRIME

Congo Brands, LLC. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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Average salary estimate

$35000 / YEARLY (est.)
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$30000K
$40000K

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What You Should Know About Field Marketing Ambassador (Part-Time, Charlotte), CONGO BRANDS

Congo Brands is on the lookout for a dynamic and vibrant Field Marketing Ambassador in the Charlotte region! This part-time role is a perfect opportunity for those who are passionate about health and wellness and love sharing that enthusiasm for products like Alani Nu and PRIME. As a Field Marketing Ambassador, you'll be the face of our brands, capturing the attention of consumers by offering samples and engaging in delightful conversations about our exciting range of supplements and energy drinks. Your lively and outgoing personality will be key as you create memorable experiences with potential customers, educating them about the benefits of our products in a fun and approachable way. You’ll participate in various branded sampling missions, blitzes, and training sessions, maintaining a cheerful attitude while embodying the core values of our brand at every interaction. Working with us means you’ll enjoy the freedom of a flexible schedule while collaborating with a proactive team. Being a local voice for Alani Nu and PRIME, you’ll have the chance to drive brand loyalty by engaging with a diverse range of consumers and sharing your extensive product knowledge. We’re not just looking for someone to represent our products; we want an ambassador who thrives in a team environment, values good judgment, communicates effectively, and can adapt to different situations. If this sounds like you, apply and join us in revolutionizing the health and wellness sector!

Frequently Asked Questions (FAQs) for Field Marketing Ambassador (Part-Time, Charlotte) Role at CONGO BRANDS
What are the responsibilities of a Field Marketing Ambassador at Congo Brands?

As a Field Marketing Ambassador at Congo Brands, your main responsibilities include engaging with consumers through product sampling, educating them about Alani Nu and PRIME products, and creating memorable brand experiences. You will represent the brand at various events, maintain high energy during interactions, and manage the appearance of the sampling vehicle. Being the local face of these prominent brands means you'll be actively developing consumer relationships and capturing valuable feedback.

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What qualifications do I need to become a Field Marketing Ambassador for Congo Brands?

To become a Field Marketing Ambassador at Congo Brands, you must be at least 21 years old and possess excellent communication skills along with a charismatic personality. A reliable means of transportation and a valid driver’s license are essential for this role. Additionally, familiarity with the health and wellness market and the ability to engage with a diverse range of consumers will strengthen your application. Being flexible with your hours and working well in a team are also important.

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How does the Field Marketing Ambassador role contribute to brand engagement for Congo Brands?

The role of Field Marketing Ambassador at Congo Brands is crucial for driving brand engagement. By actively sampling products like Alani Nu and PRIME and engaging directly with consumers, you foster brand loyalty and convey the brand's core values. Your direct interactions create opportunities for educating consumers and expanding brand awareness in the local market, which is invaluable for the growth of our health and wellness community.

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What is the work environment like for a Field Marketing Ambassador at Congo Brands?

The work environment for a Field Marketing Ambassador at Congo Brands is vibrant and interactive, often taking place in diverse settings where product sampling occurs. You will find yourself in dynamic situations, meeting a variety of consumers and collaborating daily with team members. The role allows for creativity and personal expression as you engage with the public, all while ensuring that a professional standard is maintained that reflects the active lifestyle of our brand.

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What is the schedule like for a part-time Field Marketing Ambassador with Congo Brands?

As a part-time Field Marketing Ambassador with Congo Brands, you'll enjoy a flexible schedule that accommodates evenings, weekends, and some holidays. This adaptability allows you to work during times that suit the needs of our sampling missions and marketing events. You’ll typically be expected to participate in 1-2 team meetings per month as part of your ongoing development within the role.

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Common Interview Questions for Field Marketing Ambassador (Part-Time, Charlotte)
Can you describe your experience with brand ambassador roles?

When answering this question, focus on any previous experiences that involved representing a brand or engaging with consumers. Highlight specific instances where you successfully interacted with customers, managed product sampling, or contributed to brand awareness efforts.

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How do you handle difficult customer interactions?

Explain your approach to customer service, emphasizing empathy, active listening, and problem-solving skills. Share a relevant example of a challenging interaction and how you successfully navigated it to ensure a positive experience.

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What techniques do you use to engage consumers during sampling events?

Discuss your strategies for creating a welcoming environment, such as starting conversations, asking questions about consumer preferences, and being genuinely enthusiastic about the products. Mention the importance of tailoring your approach based on the consumer's reactions.

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How do you demonstrate knowledge about Alani Nu and PRIME products?

Explain your methods for becoming an expert on the products, including utilizing company resources, following brand social media, and learning about the benefits of the products. Consider sharing a specific instance where your knowledge positively impacted a consumer interaction.

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What would you do if a consumer expresses negativity towards the brand?

Communicate that you would remain calm and professional, seeking to understand their concerns. Show that you value feedback and explain how you would provide information to address their negative perception, emphasizing a solution-oriented mindset.

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How would you maintain energy and positivity during long sampling shifts?

Discuss the importance of self-motivation, taking breaks when necessary, and using techniques to keep your spirits up. You might also mention strategies for managing fatigue, such as staying hydrated and focused on the positive interactions you anticipate.

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Can you provide an example of how you increased brand awareness in a previous role?

Share a specific example of your contributions, such as organizing events, leveraging social media, or effectively engaging with customers. Include measurable outcomes, such as increased foot traffic or sales, to demonstrate the impact of your efforts.

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What are your strategies for representing a brand's values during interactions?

Reflect on how you embody brand values personally and professionally. This could include being authentic, consistent, and aligned with the brand's mission. Providing an example of a time when you actively conveyed these values can strengthen your answer.

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How do you stay informed about industry trends relevant to Congo Brands?

Mention the importance of continuously educating yourself through various channels such as trade publications, social media, webinars, and networking within the industry. Highlight your curiosity about emerging trends and how you plan to share this knowledge with your team.

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What do you think makes a successful Field Marketing Ambassador for Congo Brands?

Talk about essential qualities like charisma, communication skills, and a genuine passion for the brands. Also, emphasize adaptability and a team-player mentality, looking for a balance between working independently and in collaboration with others.

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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
EMPLOYMENT TYPE
Part-time, on-site
DATE POSTED
January 4, 2025

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