Senior Performance Marketing Executive

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world’s leading brands and stores. We are a scale-up business, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer failures. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

Role

We’re looking for a commercially minded and analytically driven Senior Performance Marketing Executive to take ownership of our multi channel acquisition strategy across both traditional platforms like YouTube, Google (PMAX, Demand Gen, UAC, Search, Shopping) and Pinterest, as well as testing new and emerging channels e.g. Reddit, Quora etc.

This is a key role focused on performance at scale. You’ll be responsible for hitting ambitious acquisition and engagement goals, with a sharp focus on customer LTV, CAC efficiency, and payback periods. You should be comfortable designing and running robust A/B and incrementality tests, identifying optimisations across creative, audience, and channel mix, and uncovering insights that drive compounding impact.

As part of our full funnel growth engine, you’ll also play a critical role in shaping mid and upper funnel strategies where measurement is less direct, but just as important. You’ll be expected to work with product and engineering, data teams and analytics tools to help quantify the halo effect of upper and mid funnel marketing campaigns on downstream performance. This role blends strategic thinking, hands on execution, and strong cross functional collaboration to unlock sustainable growth across web and app based user journeys.

Responsibilities:

• Lead campaign strategy and execution across YouTube, Google (PMAX, Demand Gen) Pinterest, Reddit, Quora and other emerging performance channels.
• Monitor and optimise performance across core paid search and shopping campaigns.
• Build and optimise App Campaigns (UAC) with a focus on driving efficient installs, in app events and long term value.
• Drive mid and upper funnel activity, including brand awareness, consideration and intent driven strategies.
• Leverage first and third party data to build relevant audience segments and retargeting strategies.
• Develop and test creatives, landing pages and messaging strategies in collaboration with design and brand marketing teams.
• Understand, analyse and communicate performance across different attribution models, with a focus on LTV/CAC
• Stay ahead of digital trends and platform changes, bringing innovative testing ideas to the team.
• Collaborate cross functionally with paid social, organic social, brand marketing and design teams to ensure channel alignment and full funnel coherence.

• 4+ years of experience in performance marketing with a strong focus on growing user volume and revenue from YouTube, Google (PMAX, UAC, Demand Gen) and Pinterest
• Working knowledge of paid social (Meta, TikTok, LinkedIn), paid search and Google shopping and how they integrate into a broader performance marketing strategy.
• Deep understanding of upper funnel measurement, incrementality, brand lift and LTV/CAC reporting and optimisation.
• Experience working with mobile measurement partners (MMPs) and interpreting multi touch attribution data.
• Comfortable analysing data, building dashboards and translating insights into action.
• Strong project management skills and the ability to lead cross functional initiatives.
• Growth mindset with a desire to test, learn, iterate and scale across all areas of performance marketing.

• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.