Senior Product Marketing Manager (Remote, EST)

As a Senior Product Marketing Manager at M-Files, your primary responsibilities will include working closely with industry specialists to identify the target market's pain points and aligning the product and solutions accordingly. You'll also manage product launches, create impactful marketing content and enable sales and marketing teams to communicate our value effectively. Collaborating with various stakeholders ensures that every product release highlights its unique advantages in the market, making this an essential role within our organization.

To qualify for the Senior Product Marketing Manager position at M-Files, candidates should have over 5 years of global B2B Product Marketing Management experience, particularly in the information management or workflow automation sectors. Experience in Professional and Financial Services, Manufacturing, or Energy industries is also essential. We are looking for someone with a solid understanding of go-to-market strategies and the ability to communicate product positioning clearly.

A typical workday for a Senior Product Marketing Manager at M-Files might involve collaborating with industry experts to discuss insights about the target market, strategizing product launches, creating promotional content, and participating in team meetings to coordinate marketing efforts. There’s also ample opportunity for brainstorming with product teams about upcoming releases, ensuring that marketing initiatives align with business objectives, all while working in a flexible remote environment.

M-Files is committed to supporting the professional development of its team members, including Senior Product Marketing Managers. We provide opportunities to learn and grow through various channels – whether it’s through mentorship from experienced leaders, training sessions, or attending industry-related conferences. As our team embraces innovation, there are continuous chances for you to enhance your expertise and gain insights into the latest market trends.

At M-Files, we prioritize work-life balance, especially for remote roles like the Senior Product Marketing Manager. Our company offers unlimited PTO and flexible working arrangements to ensure you can manage your professional and personal commitments effectively. Alongside this, our supportive culture encourages transparent communication among team members, contributing to an overall satisfying work environment.

To effectively approach market research for a new product launch at M-Files, I would begin by identifying key industry trends and competitor offerings. Engaging with customers to understand their challenges and needs is vital, as is cross-referencing this data with insights from the sales and product teams. I’d also analyze potential market segments to create an ideal customer profile, which will help us tailor our messaging effectively during the launch.

Certainly! In my last role, I spearheaded a product launch that involved comprehensive market analysis, stakeholder collaboration, and strategic content creation. By establishing clear KPIs and employing targeted campaigns across multiple channels, we achieved our sales targets within three months of launch, significantly increasing brand visibility and customer engagement.

To enhance product messaging for M-Files, I would focus on understanding our different customer personas and highlight how our solutions meet their specific needs. Creating tailored messaging that addresses pain points directly and articulates the unique value proposition effectively would be key. Additionally, I’d leverage data analytics to refine our messaging over time, ensuring it remains relevant to market demands.

Success of a product marketing initiative can be measured using multiple key performance indicators (KPIs), including lead generation, conversion rates, and customer feedback. Monitoring the overall impact on sales after launch and analyzing customer engagement metrics will provide insights into the effectiveness of the marketing strategies employed. Regular reviews and adaptations based on performance data are essential for future enhancements.

I believe feedback from sales teams is invaluable for refining product marketing materials. I would create structured feedback loops, ensuring sales teams can share insights regularly. Adapting our materials based on their frontline experiences will not only improve our messaging but also strengthen collaboration between marketing and sales, leading to better customer engagement.

I prefer using a suite of tools that include marketing automation platforms for campaign management, CRM software for tracking customer interactions, and analytics tools for performance measurement. Additionally, collaborative tools for project management and communication enable seamless coordination across teams, ensuring efficient execution of marketing initiatives.

Keeping abreast of industry trends requires continual learning. I regularly read industry publications, participate in webinars, and follow thought leaders on social media. I also network with fellow marketing professionals to exchange insights and gain different perspectives. This proactive approach enables me to bring cutting-edge strategies to M-Files.

In a fast-paced environment, I prioritize tasks based on urgency and impact. I utilize tools like to-do lists and project management apps to keep track of deadlines. Regular check-ins with team members help ensure alignment on priorities, and I adapt to shifting demands while maintaining focus on key initiatives that drive business success.

Customer feedback is central to my product marketing strategy. It informs product development, enhances messaging, and guides marketing efforts. By actively soliciting feedback through surveys or interviews and analyzing customer data, I can ensure that our marketing strategies resonate well with our audience and address their needs.

When a product launch doesn’t meet expectations, it’s important first to analyze what went wrong. I would gather insights from sales figures, customer feedback, and market reception to identify the root causes. A collaborative approach with the team would allow us to learn from failures, refine our strategies, and develop actionable plans for future launches.