Marketing Specialist (Noel Leeming) - fixed term contract

The Marketing Specialist at Noel Leeming is responsible for executing various multi-channel marketing campaigns, managing campaign delivery, collaborating with internal and external stakeholders, and providing thorough reporting and analysis to ensure the campaigns are effective and on brief.

To qualify for the Marketing Specialist role at Noel Leeming, candidates should have 2-3 years of marketing or campaign management experience, preferably in retail or FMCG. A solid understanding of the marketing mix and strong project management skills are also essential.

The Marketing Specialist ensures successful campaign execution by managing the workflow of multiple campaign activities, adhering to deadlines, and ensuring all campaigns meet brand guidelines, while also collaborating closely with the creative production team and other stakeholders.

At Noel Leeming, a Marketing Specialist can expect a collaborative and flexible working environment, where team members support one another, balancing a hybrid work approach, and enjoying various benefits including discounts and career development opportunities.

Success in the Marketing Specialist position at Noel Leeming requires strong project management skills, excellent communication, stakeholder management ability, keen attention to detail, and a results-oriented approach focused on enhancing customer experiences.

It's important to discuss specific campaigns you've managed, detailing the channels used, the objectives, and the outcomes. Highlight your approach to strategy, execution, and any adjustments you made based on performance analytics.

Demonstrating effective prioritization skills is key. Explain your method for categorizing tasks based on urgency and importance, perhaps mentioning any tools or techniques you use to stay organized and meet deadlines.

Discuss specific examples of how you've engaged with stakeholders, what methods you used to foster communication, build relationships, and how those strategies contributed to the success of your campaigns.

Talk about the key performance indicators (KPIs) you use to gauge success, such as sales growth, customer engagement, and brand awareness, along with tools for tracking these metrics.

An effective retail marketing strategy revolves around understanding the target customer, delivering value, ensuring the message is coherent across channels, and timely adaptations to market trends and consumer behaviors.

Prepare a story that demonstrates your problem-solving skills, focusing on the challenge faced, steps taken to overcome it, and the ultimate result, while emphasizing the lessons learned.

Prior to the interview, research Noel Leeming thoroughly. Express your understanding of the brand's positioning, messaging, key products, and how you see marketing contributing to its growth.

List the marketing tools and software you have experience with, such as analytics platforms, email marketing software, and content management systems. Discuss how these tools enhance your campaign management capabilities.

Stay informed about industry trends and articulate your thoughts on how digital transformation, personalization, and sustainability are shaping the future of retail marketing.

Your answer should reflect your passion for technology, the alignment of your professional values with Noel Leeming’s commitment to customer experience, and an eagerness to contribute to a dynamic marketing team.