Job details

Principal Product Marketing role

About Maisa

maisa AI enables enterprises and developers to confidently delegate mission-critical tasks to Digital Workers and AI Agents. Our unique computational approach combines AI intelligence with proven chain of work execution, while continuously capturing and transforming enterprise know-how into reusable knowledge. This allows enterprises and developers to deploy AI agents that grow smarter through feedback and real-world usage, maintaining full traceability and accountability. As the evolution of RPA, our platform sets new standards for reliable and explainable enterprise automation and AI agentic services.

# Principal Product Marketing

## The Role

We're seeking an experienced individual contributor to develop and drive our product marketing and go-to-market strategy. This role combines technical depth with business acumen to reach enterprise decision-makers and technical buyers. While focused on enterprise sales, you'll bring a product-led growth mindset to our marketing approach. Reporting to the COO, you'll shape our market positioning and build our marketing capabilities through hands-on leadership.

## Key Responsibilities

- Drive enterprise-focused GTM strategy while incorporating PLG techniques to reach developers and technical decision makers

- Guide content and developer evangelism to build credibility within enterprise organizations

- Own product positioning and messaging strategy in the emerging Agentic AI and Digital Worker landscape

- Create compelling technical and business content that demonstrates how our platform's unique chain of work enables accountable AI agents

- Drive thought leadership across technical and enterprise audiences

- Lead content development and strategy, including technical documentation and business case studies

- Guide and mentor marketing team members while maintaining strong individual contribution

- Collaborate with sales on enablement materials and enterprise customer acquisition

- Manage relationships with external agencies and marketing resources

## Required Qualifications

- 5+ years of hands-on product marketing experience in enterprise B2B software

- Strong track record marketing to US enterprises and technical audiences

- Experience marketing developer platforms or technical products

- Deep understanding of AI Agents and enterprise automation market landscape

- Proven ability to translate complex technical concepts into business value

- Business proficiency in English; additional European languages a plus

- Experience working in fast-paced, founder-led environments

## Desired Qualities

- Self-starter with strong individual contributor mindset

- Fast learner who actively uses AI tools to enhance marketing capabilities

- Experience building personal brand and thought leadership on X and LinkedIn

- Understanding of Gen Z social media dynamics, particularly video shorts content strategies

- Strategic thinking balanced with hands-on execution

- Technical aptitude to understand and articulate complex concepts

- Experience with product-led and community-driven growth

- Comfort with ambiguity and rapid change

- Preference for flat organizations and direct impact over management layers

## What We Offer

- Opportunity to shape the future of accountable enterprise AI agents

- Competitive compensation package incl. seed stage ESOP program participation

- Flexible location (US or Europe)

- Flat organization focused on impact

- Work with cutting-edge computational AI technology

- Dynamic, experienced team of technical experts

maisa AI is an equal opportunity employer committed to building a diverse and inclusive team.

What You Should Know About Principal Product Marketing role, Maisa AI

If you're passionate about the intersection of technology and marketing, maisa AI is on the lookout for a Principal Product Marketing professional to help shape our go-to-market strategy. With a focus on empowering enterprises through AI agents and digital workers, your role will be pivotal in crafting compelling narratives that resonate with both decision-makers and technical audiences. In this hands-on position, you will be responsible for creating product positioning that highlights the unique advantages of our platform, all while keeping a pulse on the rapidly-evolving landscape of AI and automation. Collaborating closely with sales and guiding a dynamic marketing team, you’ll leverage your extensive experience in B2B software to develop marketing resources aimed at enterprise clientele. The ideal candidate will have a strong background in marketing to technical audiences and a knack for simplifying complex concepts into clear, business-centric messaging. You'll contribute significantly to our content strategy and help cultivate thought leadership that propels maisa AI as a leader in the industry. With the flexibility to work from any location, you will enjoy a competitive compensation package and have the chance to work alongside a passionate group of experts as we pioneer the future of accountable AI. If you're ready to make a substantial impact in a fast-paced, innovative environment, we want to hear from you!

Frequently Asked Questions (FAQs) for Principal Product Marketing role Role at Maisa AI

What are the key responsibilities of the Principal Product Marketing role at maisa AI?

The Principal Product Marketing role at maisa AI involves driving the enterprise-focused go-to-market strategy, integrating product-led growth techniques, guiding content and developer evangelism, and managing product positioning and messaging strategies within the AI and digital worker sector.