Director of Sales and Marketing​/DOSM - Marriott Hotels Confidential

As a Director of Sales and Marketing (DOSM) at Marriott Hotels, you will lead the sales team, develop marketing strategies, and build relationships with key accounts. You'll oversee the sales and marketing budget, analyze market trends, and implement initiatives to drive business growth.

Ideal candidates for the Director of Sales and Marketing role at Marriott Hotels should possess 7+ years of sales and marketing experience, with at least 3 years in a leadership position at a luxury hotel. A bachelor's degree in Business, Marketing, or Hospitality is essential, and knowledge of Marriott systems is highly beneficial.

Marriott Hotels encourages career growth for the Director of Sales and Marketing by offering training and development programs, mentorship opportunities, and pathways to advance within the organization, ensuring you continue to thrive in your career.

As a Director of Sales and Marketing at Marriott Hotels, you can anticipate a comprehensive benefits package including medical, dental, and vision coverage, a retirement plan, life insurance, and generous paid time off, alongside wellness resources to support your well-being.

The Director of Sales and Marketing role at Marriott Hotels is unique due to its strategic importance in driving growth in a luxury setting. You will have the chance to innovate marketing strategies and lead a talented team in a dynamic industry, making a significant impact on the hotel's success.

To develop a successful marketing strategy for a luxury hotel, I would start by analyzing market trends and client demographics, establishing strong brand positioning, and utilizing digital marketing tools to reach the target audience effectively.

My approach to managing a sales team involves fostering a collaborative environment where open communication is encouraged. I believe in setting clear goals, providing necessary training, and regularly reviewing performance to ensure we’re meeting our targets.

Key metrics to measure sales success include revenue growth, occupancy rates, lead conversion rates, and customer satisfaction scores. These indicators help evaluate the effectiveness of sales strategies.

I identify key accounts by analyzing sales data and market potential. Engagement involves personalized communication, tailored offers, and nurturing relationships to ensure client retention and loyalty.

In previous roles, I have managed sales and marketing budgets effectively by forecasting revenues, monitoring expenses, and making strategic decisions based on financial insights to optimize profitability.

I adapt marketing strategies by conducting thorough competitor analyses to identify their strengths and weaknesses. By staying informed, I can pivot our approach to capitalize on identified market opportunities.

A successful campaign I led involved a targeted digital marketing initiative that increased our hotel's visibility across various platforms, resulting in a significant boost in direct bookings by over 30% in three months.

I balance short-term sales targets with long-term marketing goals by integrating both into the overall strategy. Prioritizing quick wins while ensuring sustainable growth practices helps achieve a harmonious balance.

To cultivate relationships with travel partners, I focus on regular communication, collaboration on promotional offers, and hosting familiarization trips to build rapport and mutual benefit.

I ensure my team is motivated and aligned with company goals by fostering a culture of recognition, providing professional development opportunities, and ensuring that each member understands their contribution to our collective success.