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Product Manager, Basket & Checkout

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together.

McDonald’s has long been an industry leader, innovating to deliver improvements in the experience for our customers and restaurant teams. In recent years, digital platforms have become an increasingly critical part of delivering phenomenal customer and crew experience. We have invested to build assets and capabilities that will take advantage of this growing consumer interest in digital, including upgrades to the mobile app, as well as installation of self-order kiosks, and digital menu boards.

As a Product Manager, you will be responsible for leading the product strategy, roadmap, and execution for the Digital Ordering – Basket & Checkout experience. This role will be pivotal in enhancing the digital checkout experience, with a focus on improving conversion, streamlining the customer journey, and ensuring a seamless and intuitive checkout process across all digital touchpoints. You will work closely with cross-functional teams, including engineering, design, marketing, and operations, to drive product innovation and achieve business goals. You will be the champion of the customer and crew, translating their needs and feedback into product requirements and driving customer-centric product development. The ideal candidate is comfortable balancing competing stakeholder requirements and articulating recommendations that balance business value vs. risk. They are also a customer-obsessed, product innovator who can lead and inspire cross-functional teams to deliver exceptional products that customers love and that win for the business.

Key responsibilities:

  • Drive end-to-end product development for basket & checkout experience, partnering with the other pillars across Channels, Engage and Serve, including conducting market research, defining customer requirements, crafting product specifications, and working with engineering and design teams to develop and launch new features.
  • Develop relationships with markets, operations & customers to deeply understand their perspectives and pain points as you craft your strategic roadmap.
  • Define and oversee product performance metrics to assess product success and drive roadmap decisions.
  • Stay up to date with industry trends and technologies to advise product strategy and ensure the product portfolio remains competitive. 
  • Facilitate release planning, demos with stakeholders and other Agile practices on an operational basis.
  • Collaborate with cross-functional teams and global markets including engineering, design, marketing, operations, and customer support, to ensure smooth execution of product initiatives.
  • Develop a collaborative environment and build strong relationships with team members to align product goals and achieve business objectives.

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $129,800 – $165,490 / per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

  • Bachelor's degree in business, marketing, computer science, or an equivalent. MBA or other relevant certifications are a plus.
  • Experience with checkout experiences, specifically within the QSR industry, a strong plus.
  • Strong leadership skills, with the ability to influence and collaborate with cross-functional teams while overseeing the work of other managers.
  • Ability to work in a fast-paced, multifaceted environment and adapt to changing priorities.
  • Uncompromising attention to detail.
  • Demonstrated track record in product management with strong analytical and problem-solving skills, with the ability to translate data insights into product enhancements.
  • Proven track record of successfully launching and handling products throughout their lifecycle with customer experience and technology systems and specifications and interdependencies: with a focus on specific Product Groups (i.e. Ordering, Serve, Digital Channels, etc.)
  • Ability to analyze market trends, customer needs, and competitive landscape to advise product strategy.
  • Excellent communication and presentation skills, with the ability to optimally communicate sophisticated concepts to both technical and non-technical audiences.
  • Results-oriented attitude with a strong focus on achieving business goals.

Additional Information

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

Average salary estimate

$147645 / YEARLY (est.)
min
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$129800K
$165490K

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What You Should Know About Product Manager, Basket & Checkout, McDonald's Corporation

As a Product Manager for Basket & Checkout at McDonald’s, you'll find yourself at the forefront of enhancing one of the most recognized brands in the world. Working from our vibrant location in Chicago, IL, you'll lead the charge in refining our digital ordering experience. Your role will be pivotal in crafting a seamless checkout process that not only improves conversion rates but also streamlines the customer journey across various digital touchpoints. With the backing of a best-in-class team, you’ll collaborate closely with engineering, design, marketing, and operations teams to drive innovation while ensuring the voices of our customers and crew are heard loud and clear. If you’re passionate about building user-centric products that customers love, you'll thrive in our environment that values inclusivity and collaboration. As you develop relationships across global markets, your insights will guide product strategy and roadmap creation. We’re searching for someone with a keen eye for detail, who can take market trends and consumer feedback, transforming them into actionable insights that elevate our digital presence. Joining McDonald’s means being part of a mission that focuses not only on business goals but on making a positive impact in communities worldwide. Get ready to grow your career and leave a mark in a company dedicated to innovation and customer satisfaction.

Frequently Asked Questions (FAQs) for Product Manager, Basket & Checkout Role at McDonald's Corporation
What are the key responsibilities of a Product Manager, Basket & Checkout at McDonald's?

As a Product Manager, Basket & Checkout at McDonald’s, your key responsibilities include leading the entire product strategy and execution for our digital ordering system. You'll drive product development for the basket and checkout experience, conducting market research and defining customer requirements. Collaborating with cross-functional teams, you'll ensure seamless execution of product initiatives and develop relationships to understand customer pain points. Additionally, you will oversee product performance metrics and facilitate Agile practices to enable continuous improvement.

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What qualifications are needed for the Product Manager, Basket & Checkout position at McDonald's?

To be considered for the Product Manager, Basket & Checkout role at McDonald’s, you should have a Bachelor's degree in business, marketing, computer science, or a related field. An MBA or other relevant certifications are advantageous. Experience specifically with checkout experiences in the Quick Service Restaurant (QSR) industry is highly desirable. Strong leadership and analytical skills, alongside the ability to communicate effectively with both technical and non-technical teams, will set you apart.

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How does a Product Manager, Basket & Checkout impact McDonald's customer experience?

The Product Manager, Basket & Checkout plays a vital role in shaping McDonald's customer experience by enhancing the digital checkout process. This position is key to understanding customer needs through data analysis and feedback, enabling you to translate those insights into innovative product features that streamline the customer journey, increase conversion rates, and ultimately ensure a delightful experience for all users.

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What work environment can a Product Manager expect at McDonald's?

As a Product Manager at McDonald’s, you can expect a dynamic and collaborative work environment that values innovation and teamwork. The role involves working with diverse cross-functional teams to achieve business objectives while fostering a culture of inclusivity. You'll be part of a fast-paced industry that adapts to change, allowing you to thrive in an atmosphere where your ideas can positively impact millions of customers worldwide.

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What benefits does McDonald's offer for the Product Manager, Basket & Checkout position?

McDonald’s offers a competitive benefits package for the Product Manager, Basket & Checkout position, which includes health and welfare benefits, a 401(k) plan, and educational assistance. Additional perks such as a sabbatical program, flexible working arrangements, and bonus eligibility provide a comprehensive compensation structure. The company is committed to supporting its employees both professionally and personally, ensuring a fulfilling work-life balance.

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Common Interview Questions for Product Manager, Basket & Checkout
Can you describe your experience with product management in a digital environment?

When answering this question, provide specific examples that highlight your relevant product management experience, particularly in the digital space. Discuss the methods you employed for data analysis, how you gathered customer feedback, and any significant outcomes you achieved. Highlight your role in leading cross-functional teams and how your contributions resulted in successful product launches.

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How would you prioritize product features in a fast-paced environment?

To effectively answer this, outline your prioritization framework. Explain how you utilize data, customer feedback, and stakeholder input to determine what features are critical for the user experience. Discuss your approach to balancing short-term needs with long-term strategic goals while maintaining alignment across teams.

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What strategies would you use to improve the checkout experience for customers?

Here, you should mention specific strategies based on customer pain points you've identified in the past. This can include implementing A/B testing for checkout flows, improving user interface design, or streamlining the payment process. Sharing metrics-based results from previous roles can add credibility to your approach.

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Describe a challenging product decision you had to make and how you handled it.

When discussing a challenging product decision, focus on the complexity of the situation and the criteria you used for making your decision. Detail how you conducted stakeholder discussions, weighed the risks and benefits, and ultimately, what the outcome was. Be sure to emphasize your leadership and analytical skills in navigating the situation.

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How do you stay updated with industry trends that could impact your product strategy?

To demonstrate your commitment to continuous learning, talk about the resources you utilize, such as industry reports, webinars, and networking events. Mention how you apply this knowledge to adjust your product strategies proactively, ensuring your products remain competitive and innovative in the shifting market landscape.

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What tools do you typically use in product management?

List the tools you are familiar with, such as JIRA, Trello, Asana, or product management software, and specify how you've used them in previous roles to facilitate workflows, agile planning, or team collaboration. Provide examples of how these tools improved project delivery and team efficiency.

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How would you analyze customer feedback to drive product enhancements?

Explain your methodology for gathering and analyzing customer feedback. Discuss how you categorize feedback into actionable insights, prioritize them for product roadmaps, and measure the impact of implemented changes. Highlight any frameworks or tools you use in this process.

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Can you discuss a product you launched that didn’t meet expectations? What did you learn?

Be open about the challenges you faced with the product launch while focusing on the lessons learned. Detail your approach to analyzing what went wrong, how you adapted your strategies moving forward, and what changes were implemented in future product cycles to enhance success.

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How do you approach collaboration with engineering and design teams?

In your response, emphasize your communication style and collaboration techniques. Discuss the importance of understanding team dynamics, regular check-ins, and fostering an environment for open dialogue. Provide examples demonstrating successful cross-team collaboration that led to product improvements.

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What key performance indicators (KPIs) do you think are essential for a checkout experience?

Identify specific KPIs that are crucial for measuring the success of a checkout experience, such as conversion rates, average transaction value, or customer satisfaction scores. Discuss how you would gather and analyze these metrics to inform product strategy and prioritize enhancements effectively.

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McDonald's Corporation is a chain of fast food restaurants. Headquartered in Oak Brook, Illinois, the company's famous menu items include the Big Mac, Chicken McNuggets and Egg McMuffin. McDonald's is a publicly owned company and operates a Canadi...

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