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PurposeThe Senior Strategist, Market Research role combines analytical rigor with creative problem-solving to drive impactful research initiatives. In this position, you'll uncover connections between brands, consumer behavior, and cultural trends, generating insights that guide strategic decisions and reveal new market opportunities. Collaborating closely with internal teams and third-party partners, you'll play a pivotal role in shaping the future of our clients' brands.ResponsibilitiesLead Primary Research Efforts• Design, field, and analyze online surveys to uncover consumer insights.• Apply statistical methodologies (e.g., correspondence mapping, regression analysis, cluster analysis) to elevate research quality and relevance.• Build strong partnerships with 3rd-party vendors, including panel providers and research firms, to enhance project outcomes.• Continuously improve knowledge of market research methodologies to apply the latest, most effective techniquesMine and Interpret Secondary Data• Profile consumer/target audiences using tools such as MRI-Simmons, Global Web Index, etc.• Integrate real-time brand tracking insights (e.g., YouGov, ComScore) into campaign measurement / performance tracking• Utilize social listening platforms such to uncover brand, category, and cultural insightsLeveraging 3rd party research• Review and synthesize key takeaways from industry-leading research (e.g., Mintel, WARC, Pew, etc.)• Stay informed of client-specific and industry trends to provide timely, relevant insights• Contribute to the assessment of data tools and processes as needs ariseCompetencies• Proven expertise with online survey software such as Qualtrics, Survey Monkey, etc.• Advanced skills in Excel / Google Sheets (e.g., pivot tables, VLOOKUP, descriptive statistics, etc.)• Proficiency with at least one statistical software (SPSS, SAS, R, Matlab) to support data-driven insights• Strong presentation skills to convey research insights to a diverse audience, from data experts to non-specialists• A deep curiosity for understanding why consumers make decisions about brands and how culture influences them that process• A desire to understand the multiple ways to deliver on research objectivesProfessional Skills & Knowledge• Experience in at least one of the following areas is required:• * Social listening tools like Netbase, Meltwater, BrandWatch• Syndicated research services like MRI-Simmons, Resonate or Global Web Index• Experience with research partners such as Kantar, MillwardBrown, IPSOS, MediaScience, LRW, etc.ExperienceThe ideal candidate has 5-7 years in market research or consumer insights at a market research firm, agency, or client-side organization. Candidates with demonstrated experience in consumer behavior analysis, trend forecasting, and statistical research methodologies will be prioritized.Salary RangeOur estimated range for this role is $90k - $120kCompensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential. Our promotions are not limited to a specific time per year. Promotions are tied to performance.Right To Work In The USYou must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!
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McKinney
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