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Account Manager, Host City Partnerships – FIFA World Cup 2026 Toronto

Company Description

 

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

Job Description

The Host City Partnerships team operates within the MLSE Global Partnership team and works as an agent of the City of Toronto, reporting to the FIFA World Cup 2026 Toronto Secretariat.  We are responsible for developing local (Toronto/GTA/Ontario) supporters and hospitality partners for the FIFA World Cup 2026, generating funds for the City to cover the costs associated with hosting the tournament.

As a Account Manager, Host City Partnerships – FIFA World Cup 2026 Toronto, you will report to the Commercial Lead, Host City Partnerships – FIFA World Cup 2026 Toronto and be tasked primarily with managing the FIFA World Cup 2026 Toronto Supporters (our name for sponsors) who will be investing significant funds to market their brands to the football-loving community in 2025 and 2026, and support the city’s goal of leaving a lasting legacy beyond the World Cup.

Contract Length: Full-time Contract (21 months – January 2025 – August 31, 2026), Hybrid Work Environmentract Length: 

  • Lead a portfolio of integrated partnerships; build strong and trusted business relationships with senior clients through regular and proactive contact – continually seeking to elevate the partnership.
  • Collaboratively build creative, integrated marketing solutions that deliver against partner objectives and drive affinity for FWC26 Toronto.
  • Collaborate with internal stakeholders to execute contractual obligation activations and fulfill all partner deliverables, including the review/approval process with the Commercial Rights leads at FIFA Canada and the FWC26 Toronto Organizing Committee.
  • Build and maintain strong relationships with media and agency partners to ensure the successful fulfillment of media commitments and obligations.
  • Lead development of detailed partnership post-mortems after World Cup
  • Provide thought leadership to partners during the ideation phase and throughout delivery, selling through creative thinking by appealing to reason and connecting the work back to strategy.
  • Develop a deep and thorough understanding of the partner’s business and competitive environment to continually deliver against business objectives for both the partner and the City of Toronto.
  • Develop, lead, and be accountable for individual partner budgets with monthly and year-end reporting requirements.
  • Proactively identify and manage critical issues; demonstrate resilience and adapt to evolving plans and strategies; where conflicting issues on partnerships arise; and be able to find solutions along with the internal team.
  • Stay current with all facets of the dynamic marketing mix, including digital, social media, experiential, broadcast, OOH and print; equipped with creativity and innovative ideas.
  • Where required, support the broader Commercial Sales efforts of the FIFA World Cup 2026 Host City Partnerships team at MLSE.

Qualifications

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience.  We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application. 

  • Post-secondary degree or diploma within a business-related discipline preferred.
  • 3-5 years of proven related and meaningful experience in marketing, strategy, partnership marketing, and/or account management.
  • Solid comprehension of general marketing and partnership principles and a mindset for client service.
  • Excellent project management skills, with track record for managing complex projects on time and on budget.
  • Experience in managing/executing event activations
  • Experience developing and managing budgets.
  • Excellent written and verbal communication skills.
  • Comfortable with public speaking.
  • Ability to build and maintain professional relationships both internally and externally.
  • Creative self-starter, motivated by results and alert to change.
  • Ability to see the big picture and strategize accordingly.
  • Shown to perform well under pressure; handle multiple priorities at the same time.
  • Available to work evenings and weekends as required/ when applicable.

 

Additional Information

Apply by: December 16th, 2024

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered. 

#LI-DNP

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What You Should Know About Account Manager, Host City Partnerships – FIFA World Cup 2026 Toronto , MLSE

Join the vibrant team at Maple Leaf Sports & Entertainment (MLSE) as an Account Manager for Host City Partnerships for the monumental FIFA World Cup 2026 in Toronto! Located right at 50 Bay St., this role is not only about managing partnerships but also about creating extraordinary moments for fans. You will be at the forefront of building relationships with local supporters and hospitality partners, contributing directly to the funding process that allows the City to proudly host this global event. As the Account Manager, your creativity will shine as you craft integrated marketing solutions that resonate with the football-loving community in the lead-up to 2026. Collaborating closely with internal and external stakeholders, you'll be pivotal in delivering exceptional results while ensuring all partner obligations are met. Your project management skills will be essential as you handle complex projects, develop budgets, and maintain strong communication channels with clients and media partners alike. This position offers a unique opportunity to make a lasting impact and leave a legacy in the community beyond the tournament. If you’re ready to bring your passion for sports and partnership expertise to a dynamic environment, we would love to welcome you aboard!

Frequently Asked Questions (FAQs) for Account Manager, Host City Partnerships – FIFA World Cup 2026 Toronto Role at MLSE
What responsibilities does the Account Manager, Host City Partnerships at MLSE have?

The Account Manager, Host City Partnerships at MLSE is responsible for leading a portfolio of partnerships, building strong relationships with sponsors, collaborating on integrated marketing campaigns, and ensuring that all contractual obligations are met. This role involves detailed financial management and strategic planning to achieve the partner's goals and support the legacy of the FIFA World Cup 2026 in Toronto.

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What qualifications are needed for the Account Manager position at MLSE?

To qualify for the Account Manager, Host City Partnerships role at MLSE, candidates should ideally possess a post-secondary degree in a business-related field, along with 3-5 years of relevant experience in marketing, partnership marketing, or account management. Strong project management skills, creative thinking, and excellent written and verbal communication skills are also essential for success in this dynamic role.

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How does the Account Manager at MLSE contribute to the FIFA World Cup 2026?

In the role of Account Manager, Host City Partnerships at MLSE, you will play a crucial part in generating funds necessary for hosting the FIFA World Cup 2026. By managing relationships with sponsors, developing marketing strategies, and ensuring effective activation of partner commitments, you will help elevate the event experience for fans and create a lasting impact on the city of Toronto.

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Can the Account Manager position at MLSE accommodate remote work?

Yes! The Account Manager, Host City Partnerships role at MLSE operates in a hybrid work environment, which allows for a combination of in-office collaboration and remote work flexibility, facilitating a balanced work-life dynamic while contributing to an exciting global event.

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What kind of skills will benefit an Account Manager at MLSE?

Successful candidates for the Account Manager position at MLSE should exhibit strong project management and communication skills, alongside the ability to build and maintain relationships. Being a creative thinker with a results-driven mindset will greatly enhance your effectiveness in delivering integrated marketing solutions and navigating the challenges of a dynamic sports environment.

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Common Interview Questions for Account Manager, Host City Partnerships – FIFA World Cup 2026 Toronto
What strategies will you employ to build and maintain client relationships as the Account Manager at MLSE?

In building client relationships at MLSE, I would prioritize regular communication and proactive engagement with clients. Establishing a trust-based rapport through personalized approaches and understanding their business goals would be key. Additionally, I would provide valuable insights and creative solutions tailored to their needs to foster long-term partnerships.

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Can you describe your experience with managing event activations?

I have extensive experience in managing event activations, which involves coordinating all logistics and ensuring alignment with the overall marketing strategy. My approach includes working closely with stakeholders to define objectives, overseeing budgets, and executing detailed plans to bring event concepts to life while providing an exceptional experience for attendees.

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How do you approach project management in a fast-paced environment?

In a fast-paced environment, I rely on structured project management techniques, prioritizing tasks effectively and maintaining clear communication among team members. I use project management tools to track progress and make data-driven decisions, allowing for quick adaptations to changing circumstances while ensuring we meet deadlines and goals.

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What is your understanding of the partnership marketing principles related to major events like the FIFA World Cup?

Partnership marketing for major events like the FIFA World Cup revolves around leveraging synergies between brands and the event. It's essential to create mutual value through strategic collaborations that enhance brand visibility and engage target audiences. My understanding includes aligning marketing strategies with event objectives to foster deep connections between partners and the community.

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How would you handle conflicts arising due to conflicting partner interests?

Handling conflicts requires diplomacy and strong negotiation skills. I would approach the situation by facilitating open dialogue with all parties to understand their perspectives. Finding common ground and proposing solutions that address the concerns of each partner while keeping the overall goals of the partnership in mind would be my priority.

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Explain how you would develop a budget for a partnership project.

To develop a budget for a partnership project, I would start by outlining all anticipated expenses and potential revenue streams. I’d consult with stakeholders to gather realistic estimates, include contingencies for unforeseen costs, and ensure alignment with the overall objectives. Regular budget tracking would then be necessary to make adjustments as needed throughout the project.

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What role does creativity play in your approach to account management?

Creativity is central to successful account management, especially in marketing. I leverage creative thinking to devise unique strategies that stand out, engage audiences, and drive results for partners. This might involve brainstorming innovative promotional concepts or redefining traditional marketing activities to align with partners' goals and resonate with their target audience.

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How do you stay updated on industry trends relevant to your role?

I stay updated on industry trends through a combination of regular reading from reputable marketing and sports industry publications, attending conferences, and networking with professionals in the field. Engaging with online courses and webinars to enhance my skills and knowledge keeps me informed about emerging practices that can benefit our partnerships at MLSE.

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Describe a successful partnership you've managed and what made it successful.

One successful partnership I managed involved a collaboration between a sports brand and a local charity event. Success derived from aligning both organizations' missions and leveraging mutual benefits, leading to increased visibility for the brand while supporting a meaningful cause. Clear communication, shared objectives, and a well-executed activation plan were key factors in this success.

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What motivates you in a role like the Account Manager at MLSE?

What motivates me in the role of Account Manager at MLSE is the opportunity to create significant impacts through meaningful partnerships in the vibrant sports and entertainment landscape. The prospect of engaging fans, collaborating with diverse stakeholders, and contributing to a landmark event like the FIFA World Cup drives my enthusiasm for delivering extraordinary experiences.

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Maple Leaf Sports & Entertainment Ltd. (MLSE) is Canada’s preeminent leader in delivering top quality sport and entertainment experiences to our fans. The company was founded in 1931 and is headquartered in Toronto, Ontario.

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DATE POSTED
December 16, 2024

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