Associate Media Project Coordinator, Global Partnerships

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

MLSE is looking for an Associate Media Project Coordinator, Global Partnerships with a passion for sports and culture to join our Global Partnerships team. Reporting into the Manager, Media and Project Management, Media Integration, the ideal candidate will be responsible for supporting the current Digital-first media group and will focus on the deployment of strategic Digital marketing partnership programs across multiple campaign types that live within the MLSE media ecosystem, as well as paid media. You will contribute your fluency in social platform marketing and digital technologies to identify trends for our partners (including but not limited to Facebook, Google, Twitter, Snapchat, TikTok, AR, and VR). With an integrated communications approach, you will be an organized thought leader with a strong acumen for business development, inspired to deliver compelling multi-platform marketing solutions for current and prospective partnerships. You are both creative and analytical, and have a passion for digital marketing, social media, emerging technology, and content creation.

Contract Length: 1 year

• Assist Manager in overseeing a large and diverse portfolio of integrated partnership programs focusing on the seamless media delivery and project management across OOH, NBATV Canada, social, team app, .com & email (Leafs, Raptors, TFC, Argos) and venues (Scotiabank Arena, BMO Field, Coca-Cola Coliseum) where applicable.
• Assist integrated partnership marketing project deployment including all AirTable briefings, identifying schedules, ownership on MAM/traffic of all assets, implementation plans, including risk mitigation to ensure live dates are met.
• Assist with all AirTable briefs implementation for integrated programs ( all teams, platforms).
• Assist with traffic process on behalf of partnership integrated programs, including creative gathering and ensuring WBS and deadline are met.
• Lead all advertising-based plans across .com/app.
• Assist all contractual social feature & advertising commitments on behalf of strategist & partnership marketing.
• Establish and maintain relationships with relevant internal stakeholders, providing day-to-day contact on project status and changes. (CSCG/DL Project Managers, MarCom digital team, MAM + traffic).
• Support in reporting project outcomes and/or risks to the appropriate MI/CSCG/DL communication channels and individuals to escalate issues, as necessary, according to project/ campaign plans.
• Support all Media Integration financial reporting including but not limited to, monthly reporting, reconciliation, campaign booking w/ MAM/Traffic teams, value bank tracking, and attribution reporting connected to Digital Labs.

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience.  We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application. 

• The ideal candidate will have production experience and strong skills in developing and overseeing marketing campaign plans and expertise in the media landscape.
• Post-secondary degree or diploma, preferably in media/project management.
• Understanding of traditional assets (OOH/TV) and content requirements ( CRTC) to ensure management of $6M business.
• Platform adaptability across AirTable, WideOrbit, Adventure.
• Knowledge in financial tracking, and marketing budgets.
• You have experience buying and selling media with performance marketing metrics (GRPs/CPM, CPA, etc.)
• You understand channel strategy and have had experience working with digital strategists / channel strategists.
• Attention to detail and ability to prioritize your workload, calendar and responsibilities
• You are inclusive and compassionate; you seek to understand how others view and experience the world
• You have a positive, winning demeanor, incorporating integrity, confidentiality, and discretion.
• Ability to build and maintain professional relationships - both internally and externally.
• Ability to multi-task and handle evolving priorities.
• Shown to perform well under pressure.

Apply by: January 3rd 2025

Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.

As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered. 

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