Director of Product, Growth

As the Director of Product, Growth at Monarch, you will own the entire user journey, focusing on enhancing each step from ad click to subscription. You'll analyze and improve activation, engagement, and retention rates while leading growth strategies that drive user acquisition and monetization. This role involves close collaboration with product management, analytics, and marketing to ensure that your growth initiatives are both impactful and measurable.

Candidates for the Director of Product, Growth at Monarch should have at least 6 years of experience in growth product management, including direct experience leading teams. Strong analytical skills are required, along with proficiency in SQL and analytics tools like Amplitude or Mixpanel. A passion for user research, experience in statistical analysis, and excellent communication skills are also essential for success in this role.

Collaboration is key for the Director of Product, Growth at Monarch. This role involves working closely with cross-functional teams including engineering, design, data science, and marketing. You will share insights, report on funnel performance, and align strategies across departments to drive measurable growth. A clear and structured communication style is crucial to advocate for ideas and ensure that everyone is working towards the same objectives.

As the Director of Product, Growth, you will spearhead various initiatives, from optimizing the user funnel and enhancing onboarding experiences to developing viral features that boost organic traffic. Your responsibilities will also include lifecycle marketing efforts such as onboarding emails and re-engagement campaigns designed to keep users active and happy with Monarch's products.

Monarch prides itself on providing a flexible and rewarding work environment for the Director of Product, Growth. Some benefits include competitive cash and equity compensation, a stipend for setting up your ideal workspace, unlimited PTO, and a unique structure that allows for a three-day weekend every month. We emphasize work-life balance and inclusivity, ensuring that every team member feels valued and supported.

In answering this question, focus on specific projects where you've successfully driven growth. Highlight the strategies you implemented, the metrics you tracked, and the outcomes of those initiatives to showcase your ability to lead impactful growth efforts.

To respond effectively, explain your approach to prioritization, including how you assess potential impact and feasibility. Discuss the importance of data analysis and user feedback in determining which experiments to run first, as well as how to measure success.

Detail your familiarity with tools like SQL, Amplitude, and Mixpanel, and explain how you’ve utilized them in past roles. Share examples of how these tools provided insights that informed your growth strategies, ensuring to convey your analytical proficiency.

Share a specific instance where user research unveiled important insights into user behavior, which led you to make significant product modifications or growth strategies. Explain the research methodologies you used and how they shaped your final recommendations.

Highlight your communication strategies for a remote setup, such as utilizing collaboration tools or structured meetings. Stress the importance of clear communication, maintaining team cohesion, and ensuring that every team member feels engaged and informed regardless of their location.

Discuss the key performance indicators (KPIs) you typically monitor, such as conversion rates, engagement levels, and retention figures. Explain how you set benchmarks based on historical data and how you assess whether growth initiatives are meeting or exceeding those targets.

Share the tactics you use for lifecycle marketing, such as onboarding emails and push notifications. Provide examples of successful campaigns you've designed and the results they achieved to illustrate your expertise in this critical area of growth.

Discuss your thought process for developing features that naturally lead to increased organic growth. Mention specific features you’ve designed in the past and the design elements or user behaviors that contributed to their success in facilitating virality.

Communicate your commitment to continuous learning by mentioning specific resources you use, such as blogs, podcasts, or conferences. Highlight how you apply the latest trends and insights to inform your strategies and drive product growth effectively.

In your answer, provide an example of a significant challenge you faced, what steps you took to address it, and the outcomes of your efforts. This showcases your problem-solving abilities and resilience in the face of obstacles, traits vital for the Director of Product, Growth role.