Community Manager / Creativo

The Community Manager / Creativo at Vana is responsible for developing and executing engaging digital strategies across social media platforms. This includes creating captivating content, monitoring and analyzing campaign performance metrics, and interacting with the digital community to enhance brand presence.

To apply for the Community Manager / Creativo role at Vana, candidates should be graduating students or graduates in Marketing, Communication Sciences, Graphic Design, or a related field, along with three years of relevant experience managing social media accounts.

The Community Manager / Creativo at Vana will primarily focus on platforms like TikTok and Instagram Reels, utilizing their insights into trends and algorithms to create compelling content that resonates with our audience.

Essential skills for the Community Manager / Creativo role at Vana include creativity in content creation, proficiency in video editing for social media, strong writing and grammar skills, and the ability to analyze performance metrics effectively.

As a Community Manager / Creativo at Vana, employees can expect a competitive salary, a flexible Monday to Friday work schedule, hybrid working options, and additional benefits designed to support their professional journey.

To stay updated with social media trends, I follow influential social media accounts, engage in online courses, and participate in webinars that focus on the latest trends and algorithm updates. This habit allows me to create relevant content that engages our community effectively.

Certainly! In my previous role, I launched a TikTok campaign that engaged users through a creative challenge. By leveraging trending hashtags and collaborating with influencers, we increased our follower base by 40% and generated significant user-generated content, showing the power of community involvement.

I often use tools like Meta Business Suite and Metricool to track engagement, reach, and audience demographics. Analyzing this data helps me tweak our strategies based on what's working best and optimizing future content.

I believe in responding to negative comments with empathy and professionalism. I would address the concern directly, taking the conversation to private messages if needed, to resolve issues while maintaining the community's trust and protecting the brand's image.

My process begins with research on audience interests and trending topics. I brainstorm creative ideas, draft multiple content pieces, and ensure they align with brand messaging. Lastly, I test different formats to determine what resonates most with our followers.

Success is measured through key performance indicators like engagement rates, follower growth, and reach. I also analyze specific campaigns to determine what strategies yielded the best conversion rates, adjusting future plans accordingly.

I have hands-on experience in video editing for platforms like TikTok and Instagram Reels, using programs such as Adobe Premiere Pro and mobile editing apps. I focus on creating dynamic and engaging content that captures attention within the first few seconds.

To engage the community, I foster two-way communication by responding promptly to comments, posting polls, and hosting fun contests. I also prioritize community feedback to enhance our content strategy and ensure our audience feels heard.

Creating a brand voice involves understanding Vana's values and target audience. I would define our tone—whether casual, informative, or playful—and ensure that this voice permeates all content, creating a consistent brand presence that resonates with followers.

The most rewarding part of being a Community Manager is building genuine connections with the audience. Seeing engagement from our followers and knowing that our content positively impacts their lives sparks immense joy and inspires me to continue creating meaningful interactions.