(TA55) Business GTM Lead (Adobe)

The Business GTM Lead role at Nearsure involves managing Adobe's business line by achieving annual revenue targets through client retention, acquisition, and the development of go-to-market strategies. You will lead a squad and coordinate with various team members to ensure successful execution of strategies.

To apply for the Business GTM Lead position at Nearsure, candidates typically need experience in sales, particularly in a tech-related field, with expertise in Adobe products. Strong leadership skills and a history of achieving sales targets are crucial.

The team culture at Nearsure is remote-first, yet incredibly close-knit. As a Business GTM Lead, you can expect to participate in fun activities like tech talks and game nights, promoting camaraderie while respecting autonomy and diverse perspectives.

As a Business GTM Lead at Nearsure, you will receive competitive USD salary compensation along with benefits such as paid time off according to local laws, sick leave, a refundable annual credit for perks, and special birthday time off.

Nearsure is dedicated to supporting work-life balance by offering flexible remote work arrangements, a responsive People Care team, and generous leave policies. This ensures that as a Business GTM Lead, you can maintain both your professional responsibilities and personal well-being.

Nearsure offers professional development opportunities through regular tech talks, team-building activities, and access to resources that encourage ongoing learning and growth in your role as Business GTM Lead.

In your role as Business GTM Lead at Nearsure, you'll work with a range of clients looking to leverage Adobe solutions, focusing on both existing clients for retention and growth and new clients for strategic acquisitions.

When setting and achieving sales targets for Adobe products, I recommend breaking down the annual goals into quarterly and monthly objectives. This approach allows for constant tracking and adjustments based on real-time data, ensuring that strategies remain effective.

In my previous roles, I have successfully led sales teams by creating a supportive environment that promotes open communication and collaboration. Regular check-ins and strategic meetings ensured everyone was aligned and motivated to achieve our goals together.

To identify new client opportunities, I utilize a mix of market research, networking, and leveraging existing relationships. Engaging in industry events and exploring social media platforms are great tactics for discovering leads that align with our offerings.

Managing relationships with existing clients requires proactive communication and consistent follow-up. Establishing regular check-ins to assess satisfaction and seeking feedback helps in providing tailored solutions that enhance client value and reinforce trust.

To track the performance of go-to-market strategies effectively, it's essential to set clear KPIs at the outset. Using analytics tools to monitor metrics like conversion rates and customer feedback can inform adjustments and improvements in real-time.

In one instance, I launched a campaign that received minimal engagement. Based on market feedback, I quickly pivoted by adjusting our messaging and targeting, which ultimately resulted in a significant increase in client interest and conversions.

When proposing new offerings to clients, I first ensure I understand their business challenges thoroughly. I then tailor the proposal, highlighting how our new offerings directly align with their needs and can lead to improved outcomes for their business.

Teamwork is crucial to my success as a sales executive. Each member brings unique strengths, and by collaborating closely, we can share insights, strategies, and support that significantly enhance our performance as a cohesive unit.

Handling objections involves actively listening to the client's concerns and validating their feelings. I address objections with well-researched solutions, illustrating positive outcomes while reinforcing the value of our offerings.

The most important quality for a Business GTM Lead is adaptability. The market is constantly changing, and being able to pivot strategies in response to new information ensures sustained growth and client satisfaction.