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B2B Senior Content Writer

Company Description

MUST BE BASED IN THE UK AND FULL RIGHT TO WORK

Join Netcompany in leveraging technological innovations to foster societal transformation.

Netcompany was awarded 5th position on the esteemed UK Top 50 Best Places to Work in the Glassdoor Employees’ Choice Awards for 2024. As one of the fastest growing technology companies, we are disrupting the marketplace and revolutionizing the way businesses operate. Our vision is to be the leading digital challenger in Europe whilst evolving the next generation of IT consulting.

Operating across both public and private sectors, we offer a comprehensive range of services from product design and engineering, digital strategy, data services & management (Machine Learning and AI), cloud migration to program delivery and service operations, our offerings are designed to meet diverse business needs.

Job Description

We’re looking for a creative, proactive, journalistic, and outcome-driven B2B Senior Content Writer to join Netcompany UK’s high-performing marketing team. Based in either London or Leeds and reporting directly to the Head of Marketing UK, this individual will be a part of the team driving forward and executing Netcompany UK’s ambitious Go-to-Market (GTM) strategy and plan. This individual will be responsible for conceiving and executing business thought leadership content ideas designed to elevate Netcompany UK’s presence across various UK media channels.

Role Description

  • Develop, plan, manage, execute, and take responsibility for all B2B thought leadership content designed to elevate Netcompany UK’s profile in our core local market verticals - Digital Government, including Healthcare, Defence, Tax & Customs, Private Sector: Transport & Logistics, Manufacturing & Supply Chain - ensuring consistency across all collateral and touchpoints.
  • Conceive, draft, publish well-written copy, strong narratives and media opportunities for our Executive and Senior Leadership teams on time and to budget, working in tandem with our PR Agency, that will be driven internally and externally through various channels.
  • Create, maintain and project manage a content creation calendar, including cross-functional pitches and briefings, interview scheduling, deadline setting, in collaboration with the UK Managing Partner, Head of Marketing UK, and UK GTM Sector Leads.
  • Capitalise on newsworthy and value-led trends to maximise the reach of marketing content (social media savvy required) and use data to inform the effectiveness of content, drive continuous improvement and increased engagement.
  • Create high-impact and value proposition-led collateral, such as sales brochures, core presentations, and other USP-based tools.
  • Analyse and co-develop local market and sector trend reports, as well as competitor and prospects landscapes, to help better inform our strategy, product positioning, and campaign prioritisation.
  • Brief and manage external writers alongside the Head of Marketing UK and work side-by-side with the UK Field Marketer, Events Senior Consultant and Digital Marketer to coordinate complementary campaigns alongside UK events, conferences, roundtables, and other Field activities and to support onsite if needed.

Qualifications

  • Excellent editorial writing and a passion for delivering B2B story-led narratives: Strong, exciting, and value-led copywriting, clear written and verbal communication and impeccable face-to-face and phone manner are must-haves, as well as strong interpersonal skills.
  • A balance of editorial, creativity, and attention-to-detail: This role will need flexibility in the creation of written articles, reports, collateral as well as visual-led content, such as videos, artwork and in-person presentations.
  • Commercial mind combined with strong management skills: Connect the stories within the business to co-develop and support the UK’s business narrative, effectively manage stakeholders, projects, and budgets, and be extraordinarily organised, driven, and adaptable.
  • Fast-paced problem-solver: Work in a fast-paced, “all-hands-on-deck”, team environment.
  • Self-starter with an eye for market trends: This role requires proactive pitching, creation and management of projects, as well as management of external writers.
  • Tech-savvy with good business acumen: Strong computer skills and working knowledge of Microsoft365, project management platforms (Notion), CRM, CMS, Teams and experience in driving forward the sales cycle, marketing funnel, customer journey, combined with an outcome-driven attitude.

As this role requires consistent C-level interactions, the ideal candidate must have at least 5 years permanent and relevant work experience within B2B content creation, and/or have a proven success in working within an established media publication in the UK.

 

Additional Information

Additional Requirements:

  • Must be reliable and flexible.
  • Hours of work will be between 08:00 - 18:00, with an 8-hour working day staggered across the 10-hour timeframe.

Essentials

  • Must be willing to do UK based travel for projects.
  • Must have the right to work in the UK
  • Must be able to attain a UK Security Clearance

Benefits include

  • Hybrid working model with some flexible working
  • 25 days’ holiday
  • Private Medical Health care via Vitality
  • Pension contribution, Life Assurance
  • Professional certifications supported as part of learning and development.
  • A range of retail discounts to enhance your lifestyle, encompassing restaurants, supermarkets, travel, leisure activities and health and well-being services.
  • Access to our Employee Resource Groups, our groups represent diverse backgrounds and provide a platform for colleagues to connect, learn, and support one another.

Company information

Join Netcompany, where we proudly hold the 5th position on the esteemed UK Top 50 Best Places to Work in the Glassdoor Employees’ Choice Awards for 2024.

At Netcompany, we pride ourselves on our entrepreneurial spirit and our capacity for doing things differently. Our culture is built on fostering low bureaucracy, emphasizing high agility and promoting flexibility, enabling everyone to contribute their best.

Our journey began in the UK with the acquisition of Hunter Macdonald in 2017. As one of Northern Europe's most accomplished IT companies, we have expanded our headcount globally to 7400+ employees and have offices in UK, Denmark, Norway, Poland, Holland and Vietnam.

Netcompany is committed to providing an inclusive and barrier-free recruitment process for anyone wishing to apply for a job with us.  We operate a Disability Confident Interview Scheme which means that we offer guaranteed interviews to all applicants with a disability who meet the minimum criteria for a role. Applicants are asked to opt in, so please let us know if you wish your application to be considered under this scheme.

If you need any reasonable adjustments or extra support during the recruitment process, please contact us at [email protected].

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What You Should Know About B2B Senior Content Writer, Netcompany

Join Netcompany as a B2B Senior Content Writer and be part of our exciting journey in transforming businesses through technology! Based in London or Leeds, you’ll be collaborating directly with the Head of Marketing UK, contributing to our ambitious Go-to-Market strategy. Your role is all about creating impactful thought leadership content that showcases Netcompany's core services across Digital Government and private sector industries including Healthcare, Defence, and Transport & Logistics. You will manage a content calendar, work closely with senior leadership to produce compelling narratives, and leverage trends to ensure our marketing content reaches its fullest potential. Netcompany offers a dynamic, fast-paced environment where your creativity will shine, and your passion for story-led narratives will be the key to winning over both media and audiences. As someone who thrives in a collaborative setting, you will engage with stakeholders and help shape our brand voice and narrative. With a focus on continuous improvement, you’ll analyze trends and content effectiveness to drive better engagement. Be prepared to contribute your editorial expertise and enjoy the perks of a hybrid working model, extensive benefits, and support for your professional development. If you’re ready to make a significant impact in the tech industry and elevate our voice in the market, this is your opportunity!

Frequently Asked Questions (FAQs) for B2B Senior Content Writer Role at Netcompany
What are the responsibilities of the B2B Senior Content Writer at Netcompany?

The B2B Senior Content Writer at Netcompany is crucial in developing and executing thought leadership content that enhances our presence in the UK market. Responsibilities include managing a content creation calendar, crafting narratives for executive communications, and collaborating with the marketing team to maximize the reach of our content across various platforms. You'll also analyze market trends to shape our content strategy effectively.

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What qualifications are needed for the B2B Senior Content Writer position at Netcompany?

Candidates for the B2B Senior Content Writer position at Netcompany should have at least 5 years of relevant experience in B2B content creation or media. A strong command of editorial writing, creativity, and attention to detail are a must. Additionally, a commercial mindset, excellent communication skills, and proficiency in project management tools are key qualifications to succeed in this role.

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How does the B2B Senior Content Writer contribute to Netcompany's Go-to-Market strategy?

The B2B Senior Content Writer plays an integral role in Netcompany's Go-to-Market strategy by creating well-researched and engaging thought leadership content that speaks directly to target audiences. This includes drafting press releases, developing collaterals, and collaborating with stakeholders to ensure that marketing initiatives align with business objectives and resonate within key market verticals.

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What type of content will the B2B Senior Content Writer create at Netcompany?

The B2B Senior Content Writer at Netcompany will create various content types, including articles, reports, sales brochures, and presentations. The focus will be on producing compelling, story-driven narratives that highlight our services and value propositions, ensuring alignment across multiple channels and touchpoints in the UK market.

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Is flexibility a part of the B2B Senior Content Writer role at Netcompany?

Absolutely! At Netcompany, flexibility is a key part of the B2B Senior Content Writer role. With a hybrid working model and staggered working hours, the position offers the opportunity to balance creativity and productivity while contributing effectively to our marketing efforts.

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Common Interview Questions for B2B Senior Content Writer
Can you explain your experience with B2B content writing?

When answering this question, focus on specific projects where you developed content that drove engagement or supported marketing goals. Highlight the types of content you created, such as blog posts, white papers, or case studies, and the strategies you used to ensure they resonated with the target audience.

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How do you prioritize your projects as a content writer?

In responding to this question, discuss your methods for project management, such as using a content calendar or prioritizing tasks based on deadlines and business impact. Emphasize your organizational skills and ability to adapt to changing priorities.

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What strategies do you use to understand your audience better?

Share your tactics for audience research, such as using analytics to gauge content performance, conducting surveys, or engaging with industry communities. Highlight the importance of aligning content with audience needs and preferences.

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How do you ensure consistency in your content across multiple channels?

Discuss your approach to brand voice and messaging consistency, including your processes for creating guidelines and collaborating with different teams to align on content strategy. This can include regular check-ins and using shared resources for everyone involved.

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Tell me about a successful content campaign you've managed.

Detail a specific campaign you led, including your objectives, the content created, and the outcomes. Emphasize metrics that demonstrate success, such as increased engagement, lead generation, or heightened brand visibility.

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How do you stay updated with industry trends?

Mention your strategies for staying informed about industry trends, such as following relevant blogs, attending webinars, and engaging with industry professionals on social media. Highlight how this information informs your content creation.

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Can you describe a challenge you faced in content creation and how you resolved it?

Share a specific example of a challenge, such as tight deadlines or complex topics, and explain how you addressed it through research, effective planning, or collaboration. This shows your problem-solving skills and adaptability.

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How do you measure the success of your content?

Discuss key performance indicators (KPIs) you monitor, such as engagement rates, lead conversions, and feedback from stakeholders. Explain how you utilize this data to refine your content strategies.

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What tools do you use for content management and creation?

List the tools you are proficient with, such as content management systems, project management software, and data analytics tools. Highlight how these tools enhance your workflow and collaboration.

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Why are you interested in working for Netcompany as a B2B Senior Content Writer?

When answering this question, connect your skills and interests with Netcompany's mission and values. Express enthusiasm for the opportunity to contribute to a company recognized as one of the best places to work, and discuss how your experience aligns with their goals.

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We aim to be the leading digital challenger in Europe.

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Full-time, hybrid
DATE POSTED
January 10, 2025

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