Head of Global Partnerships

The Head of Global Partnerships at Nielsen will be responsible for developing and executing strategic partnerships, mainly in the ad tech ecosystem. This includes building relationships with key players such as DSPs and SSPs, driving business growth through negotiations, and collaborating closely with cross-functional teams to align partnerships with the company's objectives. Additionally, this role involves identifying potential M&A opportunities, conducting due diligence on these targets, and representing Nielsen at industry events.

To be considered for the Head of Global Partnerships role at Nielsen, candidates should have undergraduate or advanced degrees in Business, Marketing, or a related field. They must possess over ten years of experience in the ad tech industry, particularly in strategic partnerships and business development. Strong communication, negotiation, and leadership skills, along with a solid understanding of the ad tech ecosystem, are essential to succeed in this role.

The Head of Global Partnerships at Nielsen plays a crucial role in driving the company's growth by identifying and establishing high-impact partnerships within the ad tech ecosystem. Through strategic collaboration and innovative partnerships, this role aims to enhance Nielsen’s competitive advantage and boost business performance. Additionally, evaluating potential acquisitions allows Nielsen to proactively expand their market reach and service capabilities.

The ideal candidate for Nielsen's Head of Global Partnerships position should have extensive experience in the ad tech industry, specifically working with DSPs, SSPs, and ad servers. Proven success in forming strategic partnerships and leading complex negotiations is vital. Hands-on experience with data partners and a strong analytical background to assess market opportunities is also crucial for this role.

At Nielsen, the culture is collaborative and innovative, emphasizing empowerment and excellence. As the Head of Global Partnerships, you can expect to engage with a talented, diverse team that values your contributions and encourages personal and professional growth. With a focus on making a meaningful impact in the media industry, you’ll be a key player in a workplace that champions creativity and strategic thinking.

When looking for potential partners in the ad tech space, I would employ a multifaceted approach. This includes conducting market research to identify leading DSPs, SSPs, and data providers that align with Nielsen’s goals. Networking at industry events and conferences also plays a critical role in meeting potential partners. Evaluating their technological compatibility, audience reach, and existing collaborations would be essential to ensure a strategic fit.

Negotiating a partnership deal requires a strategic mindset and a clear understanding of both parties' objectives. I'd start by establishing open communication to identify needs and expectations, followed by thorough preparation to outline our value proposition. Throughout the negotiation, I would maintain a flexible approach, focusing on creating win-win scenarios that strengthen long-term relationships and align with Nielsen’s business growth plans.

In my previous roles, I was involved in several M&A initiatives where I collaborated with cross-functional teams to evaluate targets in the ad tech ecosystem. My focus was on conducting due diligence, assessing their financial performance and strategic alignment with our corporate objectives. This experience has equipped me with the skills to identify and recommend opportunities that enhance our market reach.

Measuring the success of partnerships involves evaluating both qualitative and quantitative metrics. I would analyze KPIs such as revenue growth, audience engagement metrics, and overall partnership satisfaction. Additionally, regular feedback sessions with partners help to assess ongoing alignment with strategic goals, ensuring that the partnership continues to deliver value both ways.

One challenge could be navigating the dynamic ad tech landscape, where rapid changes require quick adaptation. Additionally, balancing diverse partner needs while aligning with Nielsen's strategic direction might present difficulties. However, these challenges also present opportunities for creative solutions that can further strengthen partnerships and enhance our service offerings.

To cultivate a high-performing partnerships team, I’d prioritize clear communication of strategic objectives and goals, fostering a culture of collaboration and accountability. Providing development opportunities and fostering an environment where team members feel empowered to take initiative will encourage innovation. Regular feedback and recognition of achievements are also crucial for maintaining high morale and performance.

Relationships are pivotal in the ad tech ecosystem as they foster trust and collaboration, which are essential for effective partnerships. A strong network allows for sharing insights, facilitating innovations, and driving business growth. Building these relationships creates a foundation for mutually beneficial opportunities that enhance Nielsen’s positioning in a competitive market.

Critical skills for the Head of Global Partnerships include excellent communication and negotiation capabilities, the ability to think strategically, and a deep understanding of the ad tech ecosystem. Additionally, strong analytical skills are necessary for evaluating partnership outcomes and market opportunities, while leadership qualities are essential for guiding and inspiring a diverse team.

I stay updated on trends in the ad tech industry by engaging with industry publications, attending conferences, and participating in professional networks. Following thought leaders on social media and subscribing to relevant newsletters also helps me remain informed about market shifts and emerging technologies. Continuous learning ensures that I can effectively strategize for Nielsen’s partnerships moving forward.

In my previous role, I led a partnership with a prominent DSP that resulted in a significant increase in client engagement and revenue. By identifying complementary strengths and aligning our strategic goals, we developed co-branded initiatives that resonated in the market. This partnership not only enhanced our service offerings but also laid the groundwork for ongoing collaboration, which proved critical for navigating industry changes.