Business Development Manager

The Business Development Manager at NielsenIQ is responsible for driving sales and overall growth of existing and new accounts. This includes developing sustainable sales pipelines, strengthening relationships with C-suite executives, generating and qualifying strategic leads, and enhancing the skills of their sales team in pursuit of targets.

To apply for the Business Development Manager position at NielsenIQ, you need a minimum of 10 years of related experience, typically around 15 years, including at least 7 years in a leadership role. A solid understanding of the data analytics industry, market trends, and proven sales expertise in your target scope is crucial.

NielsenIQ supports the professional growth of its Business Development Managers through initiatives like LinkedIn Learning, mentorship programs, and a culture of continuous learning. The organization encourages a collaborative environment that fosters skill enhancement and career development.

As a Business Development Manager at NielsenIQ, you can expect a range of benefits including a flexible working environment, health insurance, parental leave, volunteer time off, and an Employee Assistance Program (EAP) to support your well-being.

The work culture for Business Development Managers at NielsenIQ is highly collaborative and inclusive. The company is committed to diversity, equity, and inclusion, creating an environment that values different perspectives and encourages professional growth.

To effectively develop relationships with C-suite executives, it's essential to understand their business challenges and objectives. I focus on active listening, providing value through insights and solutions tailored to their needs, and maintaining regular communication to build trust.

Certainly! One successful strategy I implemented involved analyzing market trends to identify emerging customer needs. By developing a targeted sales approach and enhancing training for my team, we increased our lead conversion rate significantly and grew our revenue by a substantial margin.

I rely on a combination of historical sales data analysis, market trend research, and input from my sales team to create accurate forecasts. Regular review meetings help ensure that we’re adapting to any challenges or new opportunities that arise.

To motivate my sales team, I set clear, achievable targets and offer incentives for meeting or exceeding them. Additionally, I prioritize communication, providing consistent feedback and recognition to maintain morale and encourage a collaborative spirit.

A common challenge in business development is navigating competitive markets. I overcame this by focusing on unique value propositions, building relationships based on trust, and utilizing data analytics to better understand customer preferences and adapt our strategies.

I identify potential new markets through thorough market research, competitive analysis, and customer feedback. Analyzing industry trends allows me to pinpoint sectors with unmet needs where we can position our offerings effectively.

I have extensive experience in developing sales pipelines by leveraging CRM tools to track leads, identifying key prospects through networking and outreach, and establishing a structured follow-up process to nurture relationships and convert leads to clients.

Data analytics plays a pivotal role in my business development strategy by providing insights into customer behavior and market trends. This enables me to make informed decisions about where to focus our efforts and how to tailor our solutions to meet specific client needs.

My approach to lead generation involves a mix of inbound and outbound strategies. I leverage digital marketing, attend industry events, and build professional networks while also utilizing thought leadership content to attract potential customers and create interest.

I assess the performance of my sales team by establishing key performance indicators (KPIs) and conducting regular performance reviews. I also encourage self-assessment within the team to ensure continuous improvement and motivation.