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Performance Marketing Media Buyer

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Job Description

As our Performance Marketing Media Buyer, you will be part of a growing Panel Engagement Digital Team and be responsible for:

-Managing Google and Social Ad campaigns and budgets across regions

-Participate in an aggressive worldwide expansion plan and help building effective panel recruitment campaigns in their multiple dimensions (creative, media buy, optimization and testing, measurement)

-Interact directly with ad agency and platform representatives to optimize campaigns

-Consult on creative best practices and optimization

-Troubleshoot common campaign issues, approve and tune local language campaigns

-Analyse reporting, look for potential problem areas

-Meet the Key Performance Indicators (KPIs) and on-time delivery of ad campaigns

-Maintain documentation on campaign process and procedures

You will be used to:

-Manage the strategy, execution, and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis, and optimization.

-Be an expert in SEA, SEO, FB, IG, and YouTube marketing.

-Perform strategic data mining and analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and growth

-Align marketing initiatives with overall business goals. Provide input to predictive models that drive company growth

-Strategize and execute experiments to continuously improve key metrics across campaigns

collaborate with internal (design, product) and external teams on projects to drive growth and efficiency

-Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign

-Conducting in-depth analysis of campaign performance across different channels, using large datasets and advanced Excel skills to generate data-driven insights.

-Collaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs.

-Managing multiple campaigns at once, within tight deadlines and A/B testing experience

Qualifications

-3+ years of paid search / social / app marketing, consulting, or banking, BA/BS degree, excellent analytical skills, and strong vision and strategy

-Experience in Meta Business Suite, Google Ads Manager (MCC) and TikTok Ads Manager

-Proven marketer that drives positive ROI by optimizing CPA, LTV, and ROAS with a never-ending appetite to optimize bidding/targeting/audience strategies

-Proven experience of A/B testing and using data / analytics to inform design decisions

-Excellent English skills both written and spoken

#LI-hybrid

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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CEO of NielsenIQ

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Average salary estimate

$62500 / YEARLY (est.)

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$55000K

$70000K

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What You Should Know About Performance Marketing Media Buyer, NielsenIQ

Join the dynamic team at NIQ as a Performance Marketing Media Buyer, where you'll be instrumental in driving our global marketing initiatives. Located in the vibrant heart of Lisbon, at Praca Duque de Saldanha 1, 2, this role is an exciting opportunity to manage Google and Social Ad campaigns across diverse regions. You'll have the chance to contribute to our aggressive worldwide expansion plan by crafting effective panel recruitment campaigns that span creative strategies, media buying, optimization, and analytics. Your expertise will come into play as you collaborate directly with ad agencies and platform representatives to fine-tune and optimize campaigns. In this fast-paced environment, you'll troubleshoot common campaign issues, analyze reporting for potential problem areas, and ensure that we meet our Key Performance Indicators (KPIs) consistently. Your success will be measured by the timely delivery of ad campaigns, making your analytical skills and strategic mindset vital. We’re looking for someone who can manage online marketing campaign strategies, creative testing, and detailed reporting. If you're passionate about using data to drive channel optimization, this role is perfect for you! With a flexibly structured working environment and opportunities for professional development like LinkedIn Learning and volunteer time off, NIQ fosters a workplace that values your well-being and career aspirations. Join us in understanding consumer behaviors and contributing to the mission of delivering the Full View™ of consumer insights worldwide.

Frequently Asked Questions (FAQs) for Performance Marketing Media Buyer Role at NielsenIQ

What are the key responsibilities of a Performance Marketing Media Buyer at NIQ?

As a Performance Marketing Media Buyer at NIQ, you'll handle managing Google and Social Ad campaigns across multiple regions. Your responsibilities include participating in worldwide expansion efforts, creating innovative panel recruitment campaigns, and directly interacting with ad agencies to enhance campaign performance. You'll analyze reporting, meet Key Performance Indicators (KPIs), and maintain documentation on campaign processes.