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Research Analyst

Job Description

ABOUT THIS JOB

Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? Or be part of building strategies for the biggest brands in the world?  With BASES, you can!

With best-in-class research and predictive analytical tools, NIQ's Innovation Practice (BASES) is at the core of our client's new product ideas, product messaging, fresh packaging designs, optimal product launches as well as long-term brand strategies of what to bring to the market and how to price new products. In BASES, you will work with industry-leading marketers across the globe and see your work come to life.

Join the Innovation team and work with our clients as a problem solver and the voice of NIQ at our clients, as a Junior Innovation Analyst.

Our work makes a significant difference in how businesses and brands perform in global markets. At NIQ, we all share a commitment to our core values of being simple, open, and integrated into how we work — with each other, our partners, and our clients.

REQUIREMENTS
Client servicing duties:

  • Work on projects across a variety of large & small clients, in various industries or categories
  • Produce high-quality client deliverables in partnership with your Client Consulting team
  • Participate in client discussions/presentations and work through implications and recommendations based on the data
  • Support the development of your client(s) through training related to consumer demand principles, value-added projects and meta-analysis
  • Understand the principles of consumer behavior, innovation forecasting and portfolio management

Analytical duties:

  • Develop and set up research projects based on the client brief and business objectives
  • Analyze study results, summarize data and draft reports and presentations

Personal development:

  • In your first year at BASES, you will benefit from a lot of training in order to develop a strong understanding of successful innovation and what drives in-market sales for new products
  • You will benefit from the support of a well-connected network of expert teams from around the world

A LITTLE BIT ABOUT YOU

We are looking for curious, collaborative and forward-thinking people, who are natural learners and would like to develop towards the research market in the future. Going into the details, you should have:

  • developed analytical skills and the desire to constantly deepen these skills
  • time management skills: ability to manage projects and deadlines independently
  • attention to detail and ability to deliver high-quality results, ability to prioritize and meet deadlines
  • translate data into the story: strong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the client
  • Demonstrate ability to execute against projects for a variety of innovation products, and develop a basic working knowledge of consumer and marketing drivers of sales volume
  • Fluent in spoken and written English
  • Proficiency in other languages such as German, French or Spanish is a plus
  • Bachelor's or Master's degree
  • Interest in quantitative and qualitative market research

WHAT WE OFFER

  • Work in a mixed system: part of the week you work from home (home office), and part from the office. Therefore we provide all the necessary equipment to perform your duties from home
  • Work in an international organization, once you become a specialist in your field, you can count on numerous programs offering development or relocation to other departments or countries. Your development is important to us!
  • Compelling package, staff and team events, access to e-learning platform.

#LI-PB

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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What You Should Know About Research Analyst, NielsenIQ

Are you ready to jumpstart your career as a Research Analyst with NIQ in the vibrant city of Madrid? This exciting role offers you the chance to be at the heart of innovation, helping iconic brands discover what's next in product development. At NIQ, as a Research Analyst within our Innovation Practice (BASES), you’ll engage with industry-leading marketers to craft data-driven strategies that influence product messaging, packaging designs, and market launches. You’ll analyze consumer behaviors and market trends to provide insights that matter. Collaboration is key here, as you’ll work hand-in-hand with client consulting teams to develop compelling client deliverables and partake in engaging discussions that shape the future of our clients' brands. Your journey with us goes beyond just numbers—it's about storytelling through data, presenting impactful reports, and ultimately, driving brand success globally. If you thrive in a dynamic environment where learning and development are prioritized, and you possess a natural curiosity and analytical mindset, we want you on our team. Join NIQ, where we believe in a flexible working model allowing you to balance home office and in-office collaboration, providing you with all the resources you need to excel. There’s a whole world of growth and career opportunities waiting for you here at NIQ, where your contribution will make a real difference. Embark on this journey with us and redefine what’s possible in market insights!

Frequently Asked Questions (FAQs) for Research Analyst Role at NielsenIQ
What are the key responsibilities of a Research Analyst at NIQ?

As a Research Analyst at NIQ, your key responsibilities include developing and managing research projects based on client briefs, analyzing study results, drafting detailed reports, and presenting actionable insights to clients. You'll work across diverse industries, collaborating with client consulting teams to deliver high-quality outputs that drive innovation strategies and market performance.

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What qualifications are required to apply for the Research Analyst position at NIQ?

To apply for the Research Analyst role at NIQ, candidates should possess a Bachelor's or Master's degree, ideally in a relevant field such as marketing, business, or economics. Strong analytical skills, proficiency in English, and the ability to communicate effectively are crucial. Additionally, familiarity with qualitative and quantitative market research methodologies will greatly benefit applicants.

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How does NIQ support the professional development of Research Analysts?

NIQ places a significant emphasis on professional development for Research Analysts. As a new member, you will undergo extensive training that strengthens your understanding of market research and consumer behavior. The company also provides access to e-learning platforms and encourages collaboration across global teams for continued learning and growth.

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What skills are essential for success as a Research Analyst at NIQ?

Success as a Research Analyst at NIQ requires outstanding analytical and time management skills, attention to detail, and the ability to translate data into compelling narratives that resonate with clients. Additionally, effective communication skills in both written and verbal forms are crucial for presenting insights and recommendations during client discussions.

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What type of projects do Research Analysts work on within NIQ's Innovation Practice?

Research Analysts at NIQ work on a wide range of projects involving client engagements across various industries. These projects include market assessments, product innovation strategies, consumer demand analysis, and reporting results that guide clients in making informed decisions about new product launches, pricing, and branding strategies.

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Common Interview Questions for Research Analyst
Can you describe your experience with market research methodologies?

Absolutely! When answering this question, highlight specific methodologies you have used, such as surveys, focus groups, or data analysis techniques. Discuss how you applied these methods to real-world scenarios and the impact of your findings on strategic decisions.

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How do you approach data analysis in your projects?

Describe your analytical process, starting from data collection to interpretation. Emphasize attention to detail, your systematic approach to identifying trends, and how you summarize data into actionable insights for stakeholders.

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What tools or software are you familiar with for data analysis?

Be sure to mention any data analysis tools you’ve used, such as Excel, SPSS, or R. Discuss how you've utilized these tools in past projects to enhance your data analysis capabilities and deliver valuable insights to clients.

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How do you prioritize multiple projects with tight deadlines?

It’s crucial to demonstrate your time management strategies. Talk about how you prioritize tasks based on urgency and importance, utilize project management tools, and maintain clear communication with your team to ensure all deadlines are met without compromising quality.

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Can you give an example of a successful client presentation you’ve conducted?

Share a specific example where you delivered a presentation that led to successful outcomes or client satisfaction. Discuss your preparation process, how you engaged the audience, and any positive feedback you received.

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How do you stay current with industry trends and consumer behavior?

Indicate the methods you use to stay informed, such as subscribing to industry publications, participating in webinars, or networking with professionals in the field. Explain how you apply what you learn to your work as a Research Analyst.

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Why do you want to work for NIQ as a Research Analyst?

Express your enthusiasm for NIQ's mission and values, particularly in consumer intelligence and innovation. Discuss how your skills align with the role and how you believe you can contribute meaningfully to the team and its objectives.

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How do you handle constructive criticism or feedback?

Demonstrate your willingness to learn and grow by discussing how you perceive feedback as an opportunity for improvement. Share a specific example where feedback positively influenced your work or approach.

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What methodologies do you believe are most effective in understanding consumer behavior?

Discuss a range of qualitative and quantitative methodologies you think are effective, such as surveys, interviews, or observational studies. Back up your claims with examples if possible, showing your understanding of how these methods yield valuable insights.

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How do you define the success of a research project?

Define success in terms of meeting client objectives, the accuracy of your findings, and how effectively your insights lead to informed business decisions. Emphasize your focus on achieving tangible results and client satisfaction.

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Full-time, hybrid
DATE POSTED
December 19, 2024

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