Senior Product Marketing Manager - job 1 of 2

Who we are:

Nirvana is on a mission to harness the power of data to revolutionize commercial insurance and enable a safer world. We are bringing much-needed innovation into the legacy, trillion-dollar commercial insurance industry. We have developed cutting-edge predictive models that use real-time IoT data from billions of connected devices, allowing us to better understand and price risk. Our AI-driven platform fundamentally changes the way an insurance company operates with personalized risk scoring, faster underwriting, modernized claims, and proactive, data-driven insights to help customers prevent accidents.

We’ve already proven the scale—reaching well over $100 million in premiums and more than doubling year over year. Our data moat is growing exponentially with more than 20 billion miles of telematics data, leading to more predictive models and new insights into how we can better understand and reduce risk. Altogether, our loss ratio, efficiency, and customer experience are redefining what can be done in the industry.

With $170+ million raised, including an industry-leading Series C round in January 2025, we’re only accelerating our growth, with strong support from top-tier VCs including Lightspeed, General Catalyst, and Valor. Nirvana’s leadership team has previously helped scale multi-billion-dollar companies from scratch, including Samsara, Rubrik, and Flexport, and includes industry veterans from Hiscox, The Hartford, and RLI.

About the role:

We’re looking for an experienced Product Marketing Manager and excellent communicator to join our growing Product Marketing Team and broader Marketing Team. You’ll work across the Product, Sales, Operations and Success teams to develop and execute on GTM strategies that have a direct impact on revenue. 

You will become an expert on our customers and agent sellers, representing the voice of the customer in everything you do. This role requires a strong foundation in positioning and messaging, GTM strategy, campaign execution and sales enablement. This is an excellent opportunity to grow your product marketing expertise on a remote-first, globally distributed team of top performers who are reshaping an essential sector of our economy.

What you’ll do:

• Own insurance and SaaS product GTM initiatives end-to-end, coordinating strategy, execution and success measurement across teams.

• Collaborate cross-functionally with key stakeholders during the go-to-market process to ensure the business is ready to sell, support and market the product or feature at launch.

• Collaborate closely with the Product Team to drive adoption for customer-facing tools and services.

• Equip sales with product marketing assets, such as playbooks, pitch decks, tools, training and sales collateral.

• Conduct market research to identify trends, customer needs, and analyze the competitive landscape.

• Develop and refine product positioning and messaging that differentiates our products in the market and represents the voice of the customer.

• Create compelling content for various marketing channels including websites, blogs, social media, and sales collateral.

• Develop case studies, whitepapers, and product videos to showcase product benefits and customer success stories.

• Plan and execute marketing campaigns to drive product awareness and adoption.

About you:

• 5+ years of experience in Product Marketing at a high-growth company

• All around Product Marketer with deep experience in positioning and messaging, GTM strategy, campaign execution and sales enablement

• Strong SaaS experience

• Proven track record of working collaboratively in high-growth environments

• Strong communication skills, both written & verbal

• Exceptional content development skills with recent, high-quality writing samples

• Thorough critical thinker who isn’t afraid to make decisions or recommendations

• Self-starter who independently seeks out opportunities to learn & succeed

• Bias-to-action - you’re not afraid to get your hands dirty & stretch yourself

• Owner mentality - take accountability for your actions & results

• No previous insurance experience is required, but insurance, transportation, fleet management or fintech experience is a plus! 

Benefits:

• Competitive salary & equity

• Medical, dental & vision insurance

• 401k with company match

• Unlimited PTO

• Paid Parental Leave

• Monthly wellness stipend

• Remote-first culture with hybrid office hubs in SF, NYC, Columbus, Bangalore & Santiago

• #LI-Remote

We set our salary ranges using compensation data from companies similar to our stage and size. For this role, the estimated salary range for this position is $145,000 - $205,000. The actual base salary will vary depending on multiple factors unique to each candidate, including location, job-related knowledge, transferable skills, work experience and our assessment of your level during the interview process. In addition, Nirvana offers equity for all full-time employees, which is not included in the range listed above and will have a significant impact on your overall compensation.

Nirvana offers a wide range of best-in-class, comprehensive benefits for this role including 100% employer paid healthcare plans, a healthy 401k match program, paid time off, parental leave, wellness reimbursement, work-from-home stipend and more.

Nirvana is committed to building a diverse and inclusive workforce. If you’re interested in this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. We'd like to consider you for this position and roles that may be a fit in the future. Nirvana is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Nirvana considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.