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Sr. Manager, Strategic Accounts

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

 

Okta is seeking a talented and results-driven Sr. Manager, Strategic Accounts to join our AMER Demand Generation organization. In this role, you will lead high-impact marketing strategies targeting our most critical accounts, while managing a team of skilled marketing professionals. You will collaborate closely with sales leadership and cross-functional teams to create and execute personalized campaigns that align with business objectives and drive measurable outcomes, including sales pipeline and ARR.

Your expertise in strategic planning, campaign execution, and team mentorship will be pivotal in shaping the success of this high-performing team and achieving business goals. The perfect hire is a collaborative sales-oriented marketer with strategic depth and creative thinking who will:

Job Duties and Responsibilities:

  • Manage and lead the team of Strategic Marketing Managers across the US
  • Act as a subject matter expert to collaborate with Regional VP, Area Sales Directors and Account Executives to create a regional Account-Based Marketing strategy with the objective to generate leads for our strategic accounts, engage existing opportunities and accelerate pipeline growth and close rates
  • Competent in all areas of marketing including strategy, planning, thought leadership, content creation and demand generation campaigns.
  • Oversees customized 1:1, 1:few marketing campaigns for our strategic accounts, utilizing the complete toolbox of a modern marketer, with digital and offline channels
  • Align with Sales Executives and account team to measure accounts engaged and apply varied programs to increase marketing engagement across the region
  • Work with the team to manage the budget and create quarterly regional marketing plans, programs and campaigns to meet the business goals of each sub-region and the East region overall.
  • Track, measure, and report on all ABM activity based on Account’s KPIs and successes.
  • Communicate feedback from the field back into the GTM and product marketing teams to ensure the field has the tools and messaging they need to sell effectively
  • Utilize data analytics to identify trends, optimize campaigns, account insights, report on key performance indicators (KPIs), and inform data-driven decisions
  • Drive team to communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the Strategic Sales team
  • Collaborate with the broader team (Global Campaigns, Regional, Partner, Product & Customer Marketing) to build and execute an integrated marketing plan
  • Assess challenges of the field and create solutions to address those challenges
  • Ensure all of your vendor, campaigns, and program documentation is up to date - SFDC, Asana Budget, Campaigns Briefs, PO’s, Procurement
  • Travel up to 20%

Minimum REQUIRED Knowledge, Skills, and Abilities:

  • Minimum of 10 years Field Marketing/Sales Support experience
  • Minimum of 3-5 years Account-Based Marketing experience and experience managing a regional or field marketing team.
  • Experience with complex B2B strategic sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
  • Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting/measurement/follow-up
  • Strong analytical skills and a passion for enabling sales teams
  • Strong working knowledge of Salesforce, 6Sense, and Tableau
  • Knowledge of industry trends related to demand generation, buying intent, and multi-channel marketing
  • Enthusiasm for challenges and strong work ethic
  • Budget management skills
  • Strong verbal and written communication skills
  • Bachelor’s degree in Marketing, or equivalent area of study
 
Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:
  • Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.          
  • Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Develops Talent: Developing people to meet both their career goals and the organization’s goals.
  • Drives Results: Consistently achieving results, even under tough circumstances.
  • Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.



#LI-Remote

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:
$161,000$241,000 USD
The annual base salary range for this position for candidates located in the San Francisco Bay area is between:
$180,000$270,000 USD

What you can look forward to as an Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/

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$270000K

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What You Should Know About Sr. Manager, Strategic Accounts, Okta

At Okta, we believe in empowering individuals by making technology accessible and secure for everyone, everywhere. We're currently on the lookout for a passionate Sr. Manager, Strategic Accounts who will join our dynamic AMER Demand Generation team. In this fully remote role, you'll have the opportunity to craft and implement innovative marketing strategies aimed at our strategic accounts—those pivotal clients that drive our business forward. Leading a talented team of marketing professionals, you'll work closely with sales executives to create campaigns that don't just meet the business objectives but also resonate with our target audiences. You'll bring your expertise in account-based marketing to life by managing personalized campaigns and analyzing their performance through relevant KPIs. At Okta, we value collaboration and creativity, and we're searching for someone who thrives in a fast-paced environment and possesses a strategic mindset. With over a decade of experience in field marketing and a proven track record of successful team management and strategic planning, you're the exact person we're looking for! If you're ready to lead, innovate, and make your mark in the identity management space, we can't wait to meet you and see how you will help us redefine business security and growth.

Frequently Asked Questions (FAQs) for Sr. Manager, Strategic Accounts Role at Okta
What are the responsibilities of the Sr. Manager, Strategic Accounts at Okta?

As the Sr. Manager, Strategic Accounts at Okta, you'll oversee a skilled team of Strategic Marketing Managers, implementing account-based marketing strategies to generate leads and support sales pipeline growth. Your role includes managing customized marketing campaigns, collaborating with sales leadership, overseeing budget management, and analyzing campaign effectiveness to drive business objectives.

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What qualifications are needed for the Sr. Manager, Strategic Accounts position at Okta?

To qualify for the Sr. Manager, Strategic Accounts position at Okta, candidates should have a minimum of 10 years of Field Marketing/Sales Support experience, with at least 3-5 years in Account-Based Marketing and team management. A strong analytical skillset, budget management experience, and proficiency in tools like Salesforce and Tableau are also essential.

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What skills are essential for success as a Sr. Manager, Strategic Accounts at Okta?

Success as a Sr. Manager, Strategic Accounts at Okta requires strong analytical skills, strategic planning abilities, excellent communication, and collaboration skills. The ability to work creatively and manage cross-functional teams effectively is crucial to drive results and optimize marketing engagement.

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What does the team environment look like for the Sr. Manager, Strategic Accounts role at Okta?

The team environment for the Sr. Manager, Strategic Accounts role at Okta is dynamic and supportive, valuing diverse perspectives. You'll collaborate with various marketing and sales teams to create integrated marketing plans while fostering an inclusive culture where innovation and effective communication are prioritized.

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Is remote work an option for the Sr. Manager, Strategic Accounts position at Okta?

Absolutely, the Sr. Manager, Strategic Accounts position at Okta is fully remote, allowing you to work from anywhere within the United States. This flexibility aligns with Okta's commitment to providing a dynamic work environment where employees can thrive and perform at their best.

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Common Interview Questions for Sr. Manager, Strategic Accounts
How do you approach developing an account-based marketing strategy as a Sr. Manager, Strategic Accounts?

In developing an account-based marketing strategy, I start by conducting thorough research on target accounts to understand their unique needs and challenges. Collaborating with sales teams to establish a shared vision about goals is essential. This allows for creating tailored marketing campaigns that resonate with decision-makers at each account.

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Can you describe your experience with budget management in your previous roles?

Budget management has been a critical aspect of my career. I always ensure budgets align with marketing goals by tracking expenses, forecasting future needs, and optimizing resource allocation. Regularly reporting on budget performance helps assess ROI and adjust strategies as necessary.

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What metrics do you consider most important when analyzing the success of an account-based marketing campaign?

When analyzing account-based marketing campaigns, I focus on metrics such as engagement rates, lead conversion rates, and pipeline growth. Understanding the impact of specific campaigns on closing deals and overall revenue is also crucial to measure marketing effectiveness.

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How do you mentor and develop your team as a Sr. Manager?

Mentoring my team involves setting clear objectives and encouraging open communication. I focus on understanding each team member's strengths and areas for improvement, providing guidance, and fostering professional development through ongoing feedback and training opportunities.

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What tools and technologies do you use for campaign tracking and analytics?

I utilize tools like Salesforce for managing customer relationships, along with platforms like 6Sense for account intelligence and Tableau for data visualization. These tools enable comprehensive tracking and reporting, ensuring data-driven campaign adjustments and strategic insights.

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How would you handle a campaign that isn't performing as expected?

If a campaign isn't performing well, I would conduct a detailed analysis to identify potential issues—be it targeting, messaging, or channel strategy. Based on the findings, I would make necessary adjustments, such as refining the audience segments or tweaking the campaign creative to engage more effectively.

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Describe a successful account-based marketing initiative you've managed in the past.

One successful account-based marketing initiative I led involved an integrated campaign that focused on high-value targets. We used personalized content strategies and data insights to deepen engagement, ultimately leading to a notable increase in MQLs and a significant boost in demo requests from those accounts.

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How do you prioritize accounts when developing marketing strategies?

Prioritizing accounts involves analyzing various factors like revenue potential, strategic importance, and past engagement levels. By aligning marketing efforts to the most valuable accounts, I ensure that our resources are effectively utilized for maximum impact.

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How would you encourage collaboration between the marketing and sales teams?

To encourage collaboration, I believe in establishing regular communication through joint planning sessions and feedback loops. Encouraging teamwork on campaigns and having shared goals can enhance relationships and drive better results for both teams.

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What role does customer feedback play in your marketing strategy?

Customer feedback is invaluable to my marketing strategy. I actively seek insights from the sales team and clients to understand their experiences. Incorporating this feedback allows us to refine our messaging and ensure it resonates closely with what our customers need.

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Okta is a leading identity and access management company headquartered in San Francisco, California that is committed to allowing people to access applications on any device at any time, while still enforcing strong security policies.

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CULTURE VALUES
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
BENEFITS & PERKS
Maternity Leave
Paternity Leave
401K Matching
Paid Holidays
Paid Sick Days
Paid Time-Off
Paid Volunteer Time
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Family Coverage (Insurance)
Medical Insurance
Mental Health Resources
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Full-time, remote
DATE POSTED
December 19, 2024

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