Senior Marketing Manager (Thailand Market)

As a Senior Marketing Manager at Zeal Group, your primary responsibilities will include developing and executing strategic marketing plans for the Thailand market, leading user acquisition and retention initiatives, and driving impactful campaigns across various digital platforms, including social media and email marketing. You'll also be responsible for collaborating with influencers and KOLs, managing budgets, and analyzing campaign performance to ensure targets are met.

The ideal candidate for the Senior Marketing Manager role at Zeal Group should possess a Bachelor’s degree in Marketing, Communication, or a relevant field, coupled with 3-5 years of experience in social media, advertising, and promotion within the Forex field. In-depth knowledge of various marketing platforms, strong analytical skills, and fluency in both Thai and English are also crucial for this position.

The Senior Marketing Manager significantly contributes to user acquisition at Zeal Group by leading initiatives that encompass both online and offline channels. This includes executing PR strategies, engaging in programmatic advertising, and organizing events that resonate with target audiences. The manager will also implement paid advertising campaigns and collaborate with the global media buying team to optimize outreach efforts.

At Zeal Group, the work culture for a Senior Marketing Manager is vibrant and collaborative, embodying a can-do spirit with a focus on innovation and growth. You will be part of a global team that promotes creativity and encourages sharing ideas, which allows for personal and professional development while keeping pace with the fast-developing world of FinTech.

Success as a Senior Marketing Manager at Zeal Group requires a blend of creative and analytical skills. You should be adept at campaign planning, execution, and analysis, possess strong communication abilities in both Thai and English, and be proficient in using various marketing software and tools. A keen understanding of digital marketing trends and an innovative mindset to explore new strategies are also essential.

When addressing your experience with social media marketing, focus on specific campaigns you have led, the platforms you used, and the results achieved. Highlight your ability to analyze engagement metrics and adapt strategies based on performance data to optimize reach and impact.

Discuss your systematic approach to budget management by explaining how you prioritize campaign goals, allocate resources effectively, and track spending to stay within budget. Emphasize your analytical skills for measuring return on investment and adjusting strategies accordingly.

Share specific examples of user retention strategies you've implemented, such as personalized email campaigns, loyalty programs, or seasonal promotions. Emphasize how you've utilized data and customer feedback to refine these tactics and enhance engagement.

Describe your analytical process, including the key performance indicators you track, tools you use for analysis, and the ways you use that data to inform future marketing decisions. Highlight the importance of continuous learning and adapting strategies based on insights.

Explain your approach to managing negative feedback on social media by maintaining professionalism, addressing the concern promptly, and turning it into an opportunity for dialogue. Emphasize the importance of understanding customer sentiment and being transparent.

Discuss your experience in identifying and engaging with influencers that align with your brand objectives. Share examples of successful partnerships, the impact on audience reach, and how you measured the effectiveness of these collaborations.

Provide a concise overview of a specific campaign, detailing the objectives, the strategies implemented, and the results achieved. Highlight your role, the challenges faced, and how you overcame them to meet or exceed the campaign goals.

Talk about the resources you utilize to keep abreast of marketing trends, such as industry blogs, webinars, and networking events. Emphasize your commitment to continuous learning and adapting your strategies to integrate these trends.

Mention specific tools you are proficient in, such as Google Analytics, SEMrush, or social media management platforms. Explain how you use these tools to monitor campaign performance, analyze user behavior, and extract insights for future marketing strategies.

Share a story about how you researched and identified the unique traits of a target audience, then crafted a tailored marketing message that resonated with them. Highlight the results of this strategy and what you learned in the process.