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Senior Marketing Manager (Thailand Market)

About Zeal Group

Zeal Group is an award-winning FinTech organisation offering a variety of products. Founded in 2017, we have grown to a team of 700+ employees across the globe. Headquartered in London, UK, our offices and presence are spread across Europe, Asia, North & South Africa, Middle East and South America, with our Technology hub located in Cyprus and our Global Hub for Customer Service in Kuala Lumpur, Malaysia. We are a product and people focused company who are passionate about growth, innovative technology, and collaboration.

Position Summary:
The role requires an experienced candidate with 5–8 years of overall marketing experience, ideally with a strong finance background and prior work in trading platforms or brokerage firms. This individual will focus on:

  • Developing and executing marketing strategies and budget planning for Thailand.
  • Driving user retention initiatives such as seasonal campaigns, fixed promotions, and client engagement.
  • Leading user acquisition efforts through both online and offline channels, including PR, KOL management, programmatic ads, and events.

Job Responsibilities:-

Your primary responsibilities, but not limited to:

  • Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing
  • Build and maintain social media presence like Facebook, Instagram, YouTube, Tiktok, Twitter and etc
  • Develop and initiate marketing and promotional campaigns
  • Support and execute paid social media campaigns, display and ad-words campaigns along with Global Media Buying team
  • Execute plans to drive website traffic, lead acquisition and improve conversion via profitable content
  • Identify industrial forums, communities and affiliate sites, create contents on these mediums on a regular basis
  • Explore collaboration opportunities and engage with KOL and influencers to drive various marketing objectives, such as brand awareness and audience engagement
  • Work with designer to create landing pages, advertising materials and marketing collaterals
  • Monitor and listen actively on Social community to analyze engagement, reach, comments, and sentiment
  • Work with the content team to create educational content, webinar and live streaming
  • Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline
  • Establish and work on community via Telegram and other platforms along side community manager.
  • Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports
  • Bachelor’s degree in Marketing /Communication/PR or relevant field
  • 3-5 years’ work experience in social media, advertising, promotion within FX field
  • In-depth knowledge in various marketing platforms, channels, SEO, CRM software and best practices, including social, digital, and email marketing
  • Experience in implementing and optimizing paid social campaigns and Google Ad-words campaigns
  • Highly creative with excellent analytical abilities to analyze metrics and create reports
  • Up-to-date on the latest trends in digital marketing
  • Native Thai speaker
  • Excellent English and Thai language, outstanding verbal and written communication skills
  • Can-do mentality, highly determinate to succeed in a fast-paced environmen
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CEO of ZEAL Group
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Dr. Helmut Becker
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Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Senior Marketing Manager (Thailand Market), ZEAL Group

Join Zeal Group as a Senior Marketing Manager focusing on the Thailand market, where you'll be a key player in driving our innovative marketing efforts in the ever-evolving FinTech space. With a company that spans the globe from London to Kuala Lumpur, you'll be collaborating with a dynamic team of 700+ passionate professionals who embrace growth and technology. In this role, you will craft and execute robust marketing strategies tailored specifically for the Thailand market, ensuring our presence is both engaging and impactful. Your responsibilities will include spearheading user retention initiatives through exciting campaigns and engaging promotions, while also leading user acquisition through diverse channels, from PR to digital advertising. We’re looking for someone with a solid financial background and at least 5-8 years of marketing experience, ideally within trading platforms or brokerage firms. If you're creative, data-driven, and eager to thrive in a challenging and fast-paced environment, this is the perfect opportunity to amplify your skills and make a real impact in the financial industry. Ready to take charge and drive the future of marketing at Zeal Group? We can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Senior Marketing Manager (Thailand Market) Role at ZEAL Group
What are the main responsibilities of a Senior Marketing Manager at Zeal Group?

As a Senior Marketing Manager at Zeal Group, your primary responsibilities will include developing and executing strategic marketing plans for the Thailand market, leading user acquisition and retention initiatives, and driving impactful campaigns across various digital platforms, including social media and email marketing. You'll also be responsible for collaborating with influencers and KOLs, managing budgets, and analyzing campaign performance to ensure targets are met.

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What qualifications are required for the Senior Marketing Manager position at Zeal Group?

The ideal candidate for the Senior Marketing Manager role at Zeal Group should possess a Bachelor’s degree in Marketing, Communication, or a relevant field, coupled with 3-5 years of experience in social media, advertising, and promotion within the Forex field. In-depth knowledge of various marketing platforms, strong analytical skills, and fluency in both Thai and English are also crucial for this position.

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How does the Senior Marketing Manager contribute to user acquisition at Zeal Group?

The Senior Marketing Manager significantly contributes to user acquisition at Zeal Group by leading initiatives that encompass both online and offline channels. This includes executing PR strategies, engaging in programmatic advertising, and organizing events that resonate with target audiences. The manager will also implement paid advertising campaigns and collaborate with the global media buying team to optimize outreach efforts.

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What is Zeal Group's work culture like for a Senior Marketing Manager?

At Zeal Group, the work culture for a Senior Marketing Manager is vibrant and collaborative, embodying a can-do spirit with a focus on innovation and growth. You will be part of a global team that promotes creativity and encourages sharing ideas, which allows for personal and professional development while keeping pace with the fast-developing world of FinTech.

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What skills are essential for success as a Senior Marketing Manager at Zeal Group?

Success as a Senior Marketing Manager at Zeal Group requires a blend of creative and analytical skills. You should be adept at campaign planning, execution, and analysis, possess strong communication abilities in both Thai and English, and be proficient in using various marketing software and tools. A keen understanding of digital marketing trends and an innovative mindset to explore new strategies are also essential.

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Common Interview Questions for Senior Marketing Manager (Thailand Market)
Can you describe your experience with social media marketing?

When addressing your experience with social media marketing, focus on specific campaigns you have led, the platforms you used, and the results achieved. Highlight your ability to analyze engagement metrics and adapt strategies based on performance data to optimize reach and impact.

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How do you approach budget management for marketing campaigns?

Discuss your systematic approach to budget management by explaining how you prioritize campaign goals, allocate resources effectively, and track spending to stay within budget. Emphasize your analytical skills for measuring return on investment and adjusting strategies accordingly.

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What strategies do you employ for user retention?

Share specific examples of user retention strategies you've implemented, such as personalized email campaigns, loyalty programs, or seasonal promotions. Emphasize how you've utilized data and customer feedback to refine these tactics and enhance engagement.

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Explain how you would analyze the performance of your marketing campaigns.

Describe your analytical process, including the key performance indicators you track, tools you use for analysis, and the ways you use that data to inform future marketing decisions. Highlight the importance of continuous learning and adapting strategies based on insights.

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How would you handle negative feedback on social media?

Explain your approach to managing negative feedback on social media by maintaining professionalism, addressing the concern promptly, and turning it into an opportunity for dialogue. Emphasize the importance of understanding customer sentiment and being transparent.

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What is your experience in collaborating with influencers?

Discuss your experience in identifying and engaging with influencers that align with your brand objectives. Share examples of successful partnerships, the impact on audience reach, and how you measured the effectiveness of these collaborations.

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Describe a successful marketing campaign you managed.

Provide a concise overview of a specific campaign, detailing the objectives, the strategies implemented, and the results achieved. Highlight your role, the challenges faced, and how you overcame them to meet or exceed the campaign goals.

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How do you stay updated with the latest marketing trends?

Talk about the resources you utilize to keep abreast of marketing trends, such as industry blogs, webinars, and networking events. Emphasize your commitment to continuous learning and adapting your strategies to integrate these trends.

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What tools do you use for digital marketing analysis?

Mention specific tools you are proficient in, such as Google Analytics, SEMrush, or social media management platforms. Explain how you use these tools to monitor campaign performance, analyze user behavior, and extract insights for future marketing strategies.

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Give an example of how you tailored a marketing message for a specific audience.

Share a story about how you researched and identified the unique traits of a target audience, then crafted a tailored marketing message that resonated with them. Highlight the results of this strategy and what you learned in the process.

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WE CREATE A BETTER WORLD OF LOTTERY. Through innovation, digitalisation and entertainment because we believe in the excitement of aspirational dreams. Our amazing people are dedicated to create innovative and new ways on how people can play the l...

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Full-time, remote
DATE POSTED
December 20, 2024

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