Director, Commercial Planning

As the Director of Commercial Planning at OLIPOP, your primary responsibilities include leading the development of commercial strategies, executing revenue forecasts, and collaborating across sales, marketing, and operational teams. You'll strategize around pricing, product assortment, and promotional optimization, ensuring our objectives align with market trends and consumer insights.

To qualify for the Director of Commercial Planning role at OLIPOP, you should have at least 8 years of relevant experience in commercial planning or sales strategy. Additionally, leadership experience, strong analytical skills, and proficiency with data platforms like SPINS and Nielsen are essential to drive our commercial success.

The Director of Commercial Planning plays a crucial role at OLIPOP by formulating commercial strategies that align with our corporate goals. This position involves performance monitoring, forecasting revenue, and establishing key performance indicators that are essential for managing the company’s financial and operational strategies.

Important skills for the Director of Commercial Planning at OLIPOP include exceptional leadership and communication skills, strong financial acumen, analytical abilities for data interpretation, and the capability to lead collaboration across various teams. Being adaptable and resourceful in a fast-paced environment is also crucial.

Working as a Director, Commercial Planning at OLIPOP is unique due to the company's commitment to blending health with enjoyment in beverages. The role allows for creativity in strategy development and fosters a collaborative environment within a fully remote team, encouraging innovative solutions to drive the company’s mission forward.

When answering this question, outline specific experiences where you've created and implemented successful commercial strategies. Highlight data-driven decisions and your collaboration with different departments to achieve business goals.

To respond effectively, discuss your understanding of the revenue management process. Share examples of how you've monitored trends, adjusted pricing, and optimized product assortments while aligning with customer needs and competitive positioning.

In your answer, mention KPIs like revenue growth, market share, customer satisfaction, and profitability. Explain how these indicators help you assess the effectiveness of commercial strategies and drive continuous improvement.

Discuss your methodologies for fostering collaboration between departments. Emphasize communication strategies, shared goals, and the importance of integrating feedback from sales, marketing, and operations teams into the planning process.

Relate a specific example of a market shift or internal change that required you to pivot your strategies. Highlight your problem-solving skills and how you effectively communicated changes to your team and stakeholders.

Mention specific tools such as SPINS, Nielsen, Excel, or forecasting software you’ve used. Explain how these tools enhance your analysis and decision-making processes in commercial planning.

Explain your approach to market analysis including data collection, competitive analysis, and assessing consumer insights. Mention how this analysis influences your strategic planning and forecasting.

Your answer should include experiences in mentoring, setting clear goals, and fostering an environment of open communication and feedback. Explain how you encourage professional growth among your team members.

Discuss your techniques for simplifying data insights. Providing clear visualizations and straightforward explanations can help while also ensuring that the insights are relevant to business strategies.

Articulate your passion for health, wellness, and innovative beverages. Relate how OLIPOP's mission resonates with your values and how you envision contributing to that mission in the Director of Commercial Planning role.