Partner Marketing Program Manager - Federal

As a Partner Marketing Program Manager - Federal at Optiv + ClearShark, your key responsibilities will involve collaboration with cybersecurity technology providers to create integrated marketing plans. You'll align these marketing strategies with business plans while also reporting on the ROI of these efforts. This role requires you to maintain a regular cadence of planning meetings, procure partner sponsorships for marketing initiatives, and drive awareness of joint go-to-market strategies within Optiv + ClearShark and partner organizations.

For the Partner Marketing Program Manager - Federal role at Optiv + ClearShark, candidates should have at least 5 years of work experience, including a minimum of 3 years in partner marketing within a B2B high-tech organization. An understanding of cybersecurity topics, especially within the federal sector, is highly desirable. Proficiency with tools like SFDC, Word, and Excel is required, while familiarity with Marketo and SharePoint is a plus. Strong interpersonal skills and the ability to influence without formal authority are essential.

As a Partner Marketing Program Manager - Federal, your impact will be significant in enhancing Optiv + ClearShark's brand presence within the cybersecurity landscape. By collaborating on joint marketing efforts and ensuring effective execution of marketing plans, you will contribute to building valuable relationships with partners and drive measurable results. Your role will encourage innovation and creativity in marketing strategies, ultimately enhancing our engagement with federal clients.

The work environment for the Partner Marketing Program Manager - Federal at Optiv + ClearShark is dynamic and collaborative. While this position is largely remote, there is a strong preference for candidates located in the Washington, DC area to facilitate partner meetings and interactions. The company promotes a culture of innovation, diversity, and inclusion, ensuring that employees have the resources they need for professional growth and advancement.

Optiv + ClearShark is committed to employee development, providing resources for professional training and opportunities to engage in unique problem-solving projects. They also encourage volunteerism through their 'Optiv Chips In' initiative, allowing employees to contribute to their communities. Furthermore, a focus on work/life balance ensures that employees can thrive personally and professionally.

In answering this question, you should focus on specific instances where you've successfully implemented partner marketing strategies. Highlight the goals, processes, and measurable outcomes, emphasizing your ability to align these strategies with business objectives.

Articulate the quantitative metrics you've employed to measure campaign effectiveness, such as ROI analysis, lead generation, and customer engagement statistics. Discuss tools you’ve used for tracking these metrics and how the data influenced your marketing decisions.

To effectively answer this question, discuss your communication strategies and approaches to maintain strong partnerships. Share examples of how you've navigated challenges and fostered collaboration for mutual benefit.

Provide insights into your background in cybersecurity, whether through previous roles or projects. Highlight specific trends or developments in the industry that you’ve engaged with and how that knowledge has shaped your marketing strategies.

Select a specific program that showcases your skills as a marketer. Outline the objectives, strategies, implementation, and outcomes while explaining how collaboration with partners played a role in its success.

Discuss your process for initial meetings, goal-setting, and understanding each partner’s business objectives. Emphasize the importance of cooperative brainstorming and aligning marketing strategies to create a cohesive campaign.

Highlight the tools you are proficient in, such as SFDC, Marketo, or analytics software. Discuss how these tools have helped you manage campaigns efficiently and track their success.

Discuss the strategies you use to stay informed about the cybersecurity landscape, such as attending industry conferences, networking, and following leading publications. Mention how this knowledge informs your marketing strategies.

Showcase your organizational skills and tools that aid in project management. Discuss methods like Agile or other prioritization techniques that help you deliver results efficiently.

Convey your enthusiasm for the company's mission and values. Discuss how your skills align with the job's responsibilities and express a genuine interest in contributing to Optiv + ClearShark's growth in the cybersecurity market.