Demand Generation Manager Channel

The Demand Generation Manager at Vizrt is tasked with developing and executing multi-channel marketing strategies to stimulate demand through our channel partners, especially in the AMECS region. This role encompasses planning regional events, crafting joint marketing plans with partners, and providing actionable guidance on effectively utilizing MDF. The manager will also analyze campaign performance and align marketing initiatives with sales objectives to drive revenue growth.

To qualify for the Demand Generation Manager role at Vizrt, candidates should hold a bachelor's degree or equivalent work experience, with at least four years of experience in a B2B technology marketing role. Proficiency in managing events, creating marketing programs, and utilizing PRM tools, Salesforce, or similar software is also essential. Excellent communication and interpersonal skills are crucial to collaborate effectively with internal teams and external partners.

A Demand Generation Manager at Vizrt measures campaign success through data evaluation and analysis. This includes tracking marketing-sourced pipeline targets, analyzing engagement metrics from events, webinars, and campaigns to provide insights to the Global Demand Generation Lead and Marketing Leadership. The manager will also recommend improvements and identify campaigns that need modification or elimination based on performance data.

The Demand Generation Manager at Vizrt will typically manage a range of projects including the planning and execution of regional marketing campaigns, organization of company-led and partner-led events, and collaboration with channel partners to create joint marketing initiatives. Attention to detail and the ability to juggle multiple projects simultaneously is vital for success in this dynamic role.

The Demand Generation Manager position at Vizrt may require travel, estimated at about 25% under normal circumstances. This could involve attending regional events, meeting with channel partners, and collaborating with the sales team in the AMECS region to ensure marketing initiatives are effectively executed.

To drive demand through channel partners, I would focus on creating tailored marketing campaigns that resonate with their audiences. This includes joint marketing strategies, robust event planning, and leveraging MDF effectively. Continuous evaluation of campaign performance would also be important to adapt strategies as needed for maximum impact.

In my previous roles, I've developed and executed various B2B marketing programs aimed at enhancing brand visibility and generating leads. This includes orchestrating webinars, creating targeted content, and designing promotional campaigns aligned with business objectives. I prioritize data-driven results to continually refine these programs.

I ensure alignment between marketing and sales by fostering regular communication and collaboration. I would engage with the sales team to understand their priorities and feedback, ensuring that marketing campaigns are designed to support their goals. Utilizing shared metrics helps track collective performance, allowing for adjustments where necessary.

Key metrics for evaluating marketing campaign success include the number of leads generated, marketing influenced pipeline growth, event participation rates, and ROI on MDF spending. I also consider engagement metrics such as open rates and click-through rates for email campaigns, as these indicate the effectiveness of our messaging.

One challenging marketing campaign involved a product launch within a tight timeline. I coordinated with cross-functional teams to align efforts and developed a focused multi-channel strategy that included digital ads and webinars. I communicated frequently with stakeholders to ensure everyone was informed and adjusted our tactics based on real-time feedback, leading to a successful launch.

In a fast-paced environment, I prioritize projects based on their alignment with business objectives and deadlines. I use project management tools to keep track of tasks and allocate time effectively. Regular check-ins with stakeholders help me remain agile and adjust priorities as necessary to ensure that all projects are moving forward.

I have extensive experience managing both tradeshows and company-led events for demand generation. This includes logistical planning, developing event content, and ensuring that follow-up strategies are in place to maximize lead capture. Utilizing feedback loops post-event allows me to continually improve our approach to event management.

I believe in transparent communication and understanding their perspectives. I would listen to their concerns, provide data-backed insights from our campaigns, and strive to find common ground. Collaboration is key, and I focus on aligning our goals to create solutions that benefit both parties while nurturing the partnership.

I have utilized various tools for marketing automation and CRM, including Salesforce for managing customer relationships, Pardot for email marketing campaigns, and other PRM tools for tracking partner engagements. Each tool has specific functionalities that help streamline processes and enhance our marketing and sales alignment.

My approach to developing vertical-focused campaigns involves in-depth market research to identify unique needs and pain points within that sector. I create tailored messaging that speaks directly to those challenges and incorporate relevant case studies and testimonials to validate our solutions. This ensures that campaigns resonate with target audiences and drive engagement.