Paid Social Marketing Manager, B2B (San Francisco, CA)

About us

At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 59 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals. 

Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in the office at the nearest hub. Learn more about us on our company page.

About you

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

We're looking for a proactive and detail-oriented individual with strong analytical skills, a deep experience in the paid social marketing space, a knack for creative problem solving, and who always challenges the status quo by launching new initiatives and tests. We’re looking for someone with great communication skills, who can work seamlessly with cross-functional stakeholders, and who has an expert-level understanding of the paid social marketing landscape.

About this role:

As Paid Social Marketing Manager, you will own and drive part of our paid social portfolio on Facebook and LinkedIn across B2B audiences. You will be a key player in the Performance Marketing Team that is critical to the success of the company, managing campaigns on a global scale and across a wide array of campaign types to ensure that all users find the right Udemy learning solution for them. You will develop strategies to deliver growth and efficiency at scale and be involved in multiple cross-functional initiatives with teams such as Creative, Data Science, Integrated Marketing, Organic Social, and PDE

As a member of the Paid Social Team at Udemy, you’ll be at the forefront of Udemy’s global customer acquisition efforts, contributing to Udemy’s mission of improving lives through learning by reaching and engaging with organizational learners and buyers. 

What you'll be doing: 

• Run the day-to-day management of a portfolio of Facebook and LinkedIn campaigns for our B2B business including, but not limited to campaign, ad set, and ad creation process and optimization decisions.
• Track, report, and present campaign performance and channel insights to internal stakeholders
• Conduct your own data analysis to gain insights from the campaign performance, and build reporting dashboards leveraging visualization tools.
• Audit the account to evaluate experiment opportunities working closely with vendors and our marketing agency to set up tests and analyze the results.
• Monitor paid acquisition trends and develop actionable insights for optimization and experimentation and stay up-to-date with best practices in the paid social and digital marketing landscape.
• Work closely with other cross-functional teams on initiatives that improve paid acquisition efficiency and processes.

What you’ll have: 

• 5+ years of experience in performance marketing, using Facebook Ads Manager and LinkedIn Campaign Manager
• Experience managing large paid social accounts for B2B businesses and/or SaaS businesses 
• Experience navigating through large amounts of data and coming up with insights that can help explain channel performance and drive improvements
• Comprehensive understanding of digital marketing and the latest paid social trends 
• Excellent quantitative, analytical, and creative problem-solving skills and a strong understanding of measurement concepts (incrementality, attribution etc.)
• Self-motivated, well organized, strong attention to detail, proactive, results obsessed, and constantly looking for ways to improve how things work

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

•  We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Learn more about our certification here and find out what it's like to work at Udemy on our blog.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our Benefits Start With U

Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

• Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
• HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
• Transgender Benefits: Expanded medical coverage for gender-affirming care
• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay
• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
• Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
• Charitable Giving: Corporate charitable match for eligible nonprofits and charities
• Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
• Holidays: Twelve paid holidays throughout the year

Would you like to learn more about Udemy? Here are a few resources:

How Udemy Started [video]

Investor Overview

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.

Hiring Compensation Range

$108,000—$135,000 USD