Marketing Manager, Demand Generation

Work ScheduleStandard (Mon-Fri)Environmental ConditionsOfficeJob DescriptionAt Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life – to enable our customers to make the world healthier, cleaner and safer. We provide our teams with the resources needed to achieve individual career goals while taking science a step beyond through research, development and delivery of life-changing therapies.Our work in specialty diagnostics – from providing diagnostic assays and instruments to clinical monitoring across disease stages – improves the diagnosis and management of blood cancers and immune system disorders. Your determination to put patients at the heart of every decision will improve health outcomes that people and communities depend on – now and in the future.The Binding Site, part of Thermo Fisher Scientific, is a global leader in specialty diagnostics that provides diagnostic assays and instruments to improve the diagnosis and management of blood cancers and immune system disorders. The Binding Site Freelite® offering is widely recommended for multiple myeloma diagnosis and monitoring across all stages of the disease by major clinical guideline publications. In addition, The Binding Site is an active and influential contributor to the broader scientific community. To find out more visit https://www.thermofisher.com/bindingsite.Discover Impactful Work:Are you an innovative marketer ready to redefine the healthcare industry? We're seeking an outstanding Marketing Manager to orchestrate our strategic initiatives. If you're motivated by innovation, creativity, and crave a multifaceted environment, this role is tailor-made for you!Location: US RemoteWhy Join Us:• An opportunity to reshape the future of healthcare marketing!• Collaborate with a team with wide-ranging strengths driven by innovation and impact.• Competitive compensation and benefits package.• Continuous learning and growth opportunities.Education:• Bachelor’s Degree RequiredA Day in the Life:• Craft and implement groundbreaking marketing strategies targeting healthcare providers.• Develop core messaging that resonates, driving impactful tools and value propositions for healthcare providers.• Strategize and implement multi-channel campaigns to elevate awareness and adoption.• Build captivating content for multiple audiences through presentations, webinars, videos, and case studies.• Analyze strategic efficiency through metrics, adjusting plans for maximum success.• Collaborate seamlessly with internal partners, encouraging harmony across teams.• Engage with customers through written and verbal communication, KOL engagement, and industry events.Keys to Success:• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and leverage insights to inform marketing strategies and campaigns.• Be responsible for the planning, implementation, and optimization of integrated marketing campaigns across various channels, including digital, social media, email, content marketing, and sales enablement.• Collaborate with cross-functional teams, including sales, product, global marketing, training and operations to align marketing efforts with business objectives and ensure consistent messaging and brand identity.• Manage marketing budgets and allocate resources effectively to increase ROI and achieve marketing objectives.Experience:• 5+ years of dynamic marketing experience in diagnostics, medical devices, or related fields preferred.• Proven track record in leading successful healthcare-focused marketing initiatives.• Deep understanding of healthcare landscape, trends, and challenges.• Familiarity with healthcare technologies and digital marketing platforms.• Experience in clinician engagement preferred.Skills & Abilities:• Ability and willingness to travel up to 25% including occasional weekends and international travel.• Business-savvy with an interest in strategizing end-to-end marketing campaigns.• Customer-centric approach, crafting effective multi-channel solutions.• Great teammate adept at cross-functional collaboration.• Outstanding communication skills, with an ability to build strong relationships.• Proficiency in business software applications and virtual communication tools.• Coachable with a strive to learn and succeed.Compensation and BenefitsThe salary range estimated for this position based in Florida is $94,000.00–$135,000.00.This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:• A choice of national medical and dental plans, and a national vision plan, including health incentive programs• Employee assistance and family support programs, including commuter benefits and tuition reimbursement• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discountFor more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards