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Product Marketing Manager, Prisma SASE

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

As a Product Marketing Manager at Palo Alto Networks, you will play a key role in planning and executing the product marketing strategy for the Prisma Access products within our Prisma SASE portfolio.

You will work closely with marketing, product management, industry analysts, sales, customers and technology partners, to deeply understand our target audience, their key security issues and the competitive landscape. This knowledge will empower you to define our unique value proposition then drive messaging, content creation, thought leadership, sales enablement and competitive analysis for the product line that you are responsible for. 

Working closely with key stakeholders to develop and execute your strategy, your success will drive innovation and establish Palo Alto Networks as the clear leader in Secure Service Edge.

Your Impact

  • Establish the unique value proposition and messaging for your product line, with a clear understanding of the target markets and buyer personas
  • Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video
  • Launch products and collaborate with field teams to execute marketing campaigns to deliver on awareness and pipeline targets
  • Enable the sales and channel teams to understand, present and become subject matter experts in Secure Service Edge
  • Effectively work at building and executing plans that cross different functional groups, including product management, go to market, sales, and analyst relations
  • Represent the company in customer engagements and at events, to evangelize our point of view and be recognized as an expert in your industry

Qualifications

Your Experience 

  • 2+ years in cybersecurity, Secure Service Edge or SASE or overall network security technologies
  • Product marketing expertise, spanning a minimum of 5 years, accompanied by a comprehensive professional background encompassing 8+ years of relevant experience
  • Outstanding verbal and written communication skills
  • Proven ability to collaborate with diverse stakeholders
  • Creative thinker able to develop and deliver engaging presentations in a range of environments, from large internal teams, to industry conferences and customer briefings
  • Experience in cybersecurity or with network security technologies
  • Bachelor’s degree or equivalent or equivalent military experience required

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Compensation Disclosure 

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $131000 - $212500/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.

Average salary estimate

$171750 / YEARLY (est.)
min
max
$131000K
$212500K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Manager, Prisma SASE, Palo Alto Networks

At Palo Alto Networks, we are on the hunt for an innovative Product Marketing Manager to join our team in Santa Clara, CA, focusing on our Prisma SASE products. Your role is pivotal; you'll be at the forefront of planning and executing our product marketing strategy, ensuring that our Prisma Access offerings resonate with the target market. Collaborating closely with diverse teams, including marketing, product management, and sales, you’ll dive deep into understanding the security challenges faced by our audience and the ever-evolving competitive landscape. This insight will empower you to develop compelling messaging and thought leadership content that positions Palo Alto Networks as the leading voice in Secure Service Edge. As a Product Marketing Manager, your day-to-day will involve crafting high-quality content, launching products, and enabling our sales teams to be subject matter experts. You’ll also represent our company in customer engagements, showcasing your expertise in the cybersecurity field. If you have over 8 years of experience, including 5 years in product marketing, and a passion for cybersecurity, then we’d love to hear how you can contribute to our mission of making the digital world a safer place. Join us in shaping the future of cybersecurity! We value ongoing learning, collaboration, and the unique contributions of every team member at Palo Alto Networks.

Frequently Asked Questions (FAQs) for Product Marketing Manager, Prisma SASE Role at Palo Alto Networks
What are the main responsibilities of a Product Marketing Manager at Palo Alto Networks?

As a Product Marketing Manager at Palo Alto Networks, your responsibilities will encompass developing marketing strategies for our Prisma Access products, crafting compelling messaging, conducting competitive analysis, and collaborating with sales teams to drive product awareness and support. You'll also be expected to participate in customer engagements and represent the company at industry events.

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What qualifications do I need to become a Product Marketing Manager at Palo Alto Networks?

To qualify for the Product Marketing Manager position at Palo Alto Networks, you need at least 8 years of relevant experience, including 5 years in product marketing, and a solid background in cybersecurity or network security. Outstanding communication skills and the ability to work collaboratively with different stakeholders are essential.

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What skills are important for a Product Marketing Manager in cybersecurity?

Key skills for a Product Marketing Manager at Palo Alto Networks include excellent verbal and written communication, creativity in developing engaging presentations, and the ability to understand complex technical concepts. Additionally, skills in competitive analysis and collaboration with teams across the organization are crucial.

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How does working at Palo Alto Networks differ from other companies?

Working at Palo Alto Networks means being part of a mission-driven team that values innovative thinking and collaboration. Unlike many companies, we emphasize ongoing learning and provide a supportive environment where diverse ideas are valued and utilized to combat cybersecurity threats effectively.

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What type of content will I create as a Product Marketing Manager at Palo Alto Networks?

As a Product Marketing Manager at Palo Alto Networks, you'll create a variety of content including technical white papers, engaging social media posts, website copy, and marketing presentations. The goal is to communicate our unique value proposition and educate our target audiences about our Prisma SASE solutions.

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What opportunities for growth does Palo Alto Networks offer for Product Marketing Managers?

Palo Alto Networks is dedicated to the professional growth of its employees. As a Product Marketing Manager, you will have access to personalized learning opportunities, mentorship from industry leaders, and the chance to influence major marketing strategies. Our collaborative culture supports continuous development and innovation.

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What are the benefits of working for Palo Alto Networks?

Employees at Palo Alto Networks enjoy comprehensive benefits, including a FLEXBenefits wellbeing account, access to mental and financial health resources, competitive salaries, stock options, and a dynamic work environment that fosters collaboration and growth.

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Common Interview Questions for Product Marketing Manager, Prisma SASE
Can you describe your experience in cybersecurity and how it relates to the role of Product Marketing Manager?

Certainly! Discuss your direct experience with cybersecurity technologies, particularly in Secure Service Edge or SASE. Mention specific roles or projects where you applied your expertise to market products effectively, showcasing any measurable outcomes.

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What strategies do you use to identify customer needs and market trends?

I utilize a combination of market research, customer feedback, and competitive analysis. Engaging with customers through surveys or interviews helps uncover their pain points, while ongoing analysis of industry trends ensures that our marketing strategies align with current demands.

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How do you approach creating compelling messaging for a product?

I start by understanding the unique value proposition of the product and identifying target buyer personas. Next, I tailor the messaging to address specific needs and pain points, using clear language and relatable examples to resonate with audiences.

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Can you give an example of a successful product launch you managed?

Absolutely! I led a product launch for a cybersecurity solution where I developed a multi-channel marketing campaign. This involved working with sales and marketing teams to create tailored content that increased awareness and drove a significant uptick in leads, exceeding our initial pipeline targets.

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How do you ensure your marketing content stays relevant and effective?

Regular feedback from sales and customer teams guides our content strategy. I also stay updated with industry changes and emerging trends, adapting our content as necessary to maintain its relevance and effectiveness in reaching our target audiences.

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What tools or technology do you use for product marketing?

I regularly utilize analytics tools to assess the effectiveness of marketing campaigns, CRM systems for customer engagement insights, and project management software to ensure collaboration and timely execution of marketing projects.

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How do you balance creativity with data-driven insights in your marketing strategies?

Balancing creativity with data involves using insights to inform my creative processes. By analyzing data, I can understand what resonates with our audience and tailor my creative strategies accordingly while ensuring they are grounded in factual evidence.

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What role do you think collaboration plays in the success of a Product Marketing Manager?

Collaboration is crucial! It fosters diverse perspectives that enrich our strategies. Working closely with product management, sales, and customers allows me to gather insights that lead to better decision-making and more successful marketing outcomes.

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How have you dealt with failure in past marketing campaigns?

I view failure as a learning opportunity. After analyzing what went wrong, I gather feedback from my team and stakeholders to understand the gaps. This iterative approach allows me to refine future campaigns to enhance effectiveness.

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What motivates you to work in product marketing for cybersecurity solutions?

I’m passionate about cybersecurity and feel a strong sense of purpose in helping organizations protect their digital assets. The dynamic nature of this field constantly drives me to innovate and develop strategies that resonate in such a critical domain.

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Being the cybersecurity partner of choice, protecting our digital way of life.

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Full-time, on-site
DATE POSTED
November 29, 2024

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