Senior CRM Manager (Monetization)

As a Senior CRM Manager (Monetization) at Palta, you will lead and execute various monetization projects within the CRM team while partnering with the Growth teams to design CRM-driven workflows. Your duties include optimizing lifecycle journeys, overseeing campaign implementations, and analyzing CRM performance metrics to drive revenue growth.

To be considered for the Senior CRM Manager (Monetization) role at Palta, candidates should have 5+ years of CRM experience, especially in high-growth mobile B2C environments. Experience in customer lifecycle management and strong technical CRM skills, such as automation and troubleshooting, are essential.

The Senior CRM Manager (Monetization) at Palta plays a critical role in developing and implementing innovative monetization strategies. By leveraging customer insights and optimizing engagement through targeted communications and A/B testing, the manager will directly influence revenue growth by improving customer acquisition, conversion, and retention.

Key skills for the Senior CRM Manager (Monetization) at Palta include strong analytical capabilities, hands-on CRM management experience, a monetization mindset, and excellent communication skills. Being proficient with analytical platforms and having experience with high-volume communications is also vital for success in this role.

Palta fosters a collaborative and innovative company culture where teamwork and experimentation are encouraged. As a Senior CRM Manager (Monetization), you will work closely with cross-functional teams, enabling an environment where ideas can thrive, and you will always be pushing the boundaries of growth and user engagement.

When answering this question, be specific about the strategies you’ve developed, the tools you used, and the outcomes achieved. Highlight practical examples, focusing on how those strategies increased revenue or user engagement.

Discuss your approach to prioritizing campaigns based on metrics like revenue potential, user engagement data, and alignment with overall business goals. Share frameworks you use for prioritization to demonstrate your analytical skills.

Mention specific CRM tools like Braze, HubSpot, or Salesforce, and describe your level of expertise with them. Include any unique use cases or features you've utilized to support monetization efforts.

Explain your analytical approach to identify issues, such as reviewing metrics and user feedback. Discuss potential adjustments you could make and emphasize your ability to pivot and adapt strategies based on data.

Share a precise example of the A/B test, detailing the hypothesis, execution, and results. Emphasize the impact it had on user behavior or revenue and what insights were gained.

Discuss various segmentation methods you've employed, such as demographic, behavioral, or psychographic segmentation. Explain how these strategies have improved targeting and performance in your campaigns.

Describe the KPIs you track, such as customer lifetime value, retention rates, and conversion rates. Additionally, explain how you use data analysis to inform future strategies and decisions.

Emphasize the importance of data in informing decisions, personalizing communications, and measuring success. Provide examples of how data-driven insights led to more effective monetization efforts.

Offer a specific instance where cross-departmental collaboration was crucial. Highlight the importance of communication and teamwork in achieving a common goal, showcasing your interpersonal skills.

Share fresh and creative ideas that show your understanding of the role’s potential. Emphasize your commitment to experimentation and continuous improvement, and tailor your suggestions to the specific goals of Palta.