Senior User Acquisition Manager (Google)

As a Senior User Acquisition Manager at Simple, your key responsibilities include developing and executing user acquisition strategies, managing campaigns across various paid social channels, conducting market research, and collaborating with cross-functional teams to optimize marketing assets. You will also be responsible for analyzing campaign performance, budget management, user segmentation, and implementing A/B testing to enhance user engagement and conversion rates.

To qualify for the Senior User Acquisition Manager position at Simple, you should have a proven track record in managing user acquisition campaigns, expertise in digital marketing channels like Google and ASA, and familiarity with analytics tools such as Google Analytics or AppsFlyer. Strong analytical skills, excellent communication capabilities, and leadership experience in user acquisition are also essential for this role.

The perks of joining Simple as a Senior User Acquisition Manager include a competitive salary package tailored to your expertise, stock options, flexible working arrangements, and a relocation package if you choose to work from Cyprus. Additional benefits include a premium SIMPLE subscription, 21 days of annual leave, and support for professional development such as English language learning.

The hiring process for the Senior User Acquisition Manager at Simple consists of several steps: an initial HR interview, a test assignment, a technical interview, a cultural fit interview, and finally, a review by Google. This thorough process ensures that we find the right fit for our team and our mission.

Simple prioritizes user engagement through data-driven strategies aimed at enhancing user experience. The role of the Senior User Acquisition Manager will be to analyze user behavior, implement A/B testing for ad creatives and landing pages, and personalize marketing messages. By continually refining our user acquisition tactics, we seek to maintain and grow our active user base while promoting healthier lifestyle choices.

In answering this question, highlight your previous roles where you have successfully managed user acquisition campaigns, detailing the strategies you implemented and the measurable results achieved. Mention specific tools you used and how you tracked performance, emphasizing how your contributions led to growth in user engagement.

Demonstrate your skills in budget allocation by discussing how you evaluate and assign resources across various channels. Include examples of how you've optimized spending based on performance metrics and achieved a strong return on investment in past campaigns.

Share your insights on digital marketing channels you’ve utilized successfully in previous roles, such as Google Ads, social media platforms, or email marketing. Discuss how you selected specific channels based on target audience analysis and campaign goals.

Explain the key performance indicators (KPIs) you prioritize, such as conversion rates, click-through rates, and user retention. Detail your approach to data analysis, including the tools you use, and how you use this information to refine ongoing campaigns.

Share examples of how you’ve implemented A/B tests to optimize user acquisition efforts. Discuss the different elements you tested, such as ad creatives or landing pages, and how you analyzed the results to drive decision-making.

Emphasize the importance of market research in identifying user needs and competitor activities. Describe how you incorporate research findings into your strategies to stay ahead of industry trends and effectively target your audience.

Highlight your teamwork approach by discussing how you work with creative, product, and analytics teams to align marketing strategies. Provide examples of successful collaborative projects that improved campaign effectiveness.

Mention the specific analytics tools you are proficient with, such as Google Analytics, Amplitude, or AppsFlyer. Discuss how you leverage these tools to gather insights about user behavior, which informs your acquisition strategies.

Discuss your experience with user segmentation, explaining how segmenting the audience helps personalize marketing messages. Provide examples of how you’ve tailored campaigns based on user demographics, interests, or behaviors to enhance engagement.

Reflect on current challenges in user acquisition, such as market saturation or privacy regulations impacting targeting. Share your thoughts on innovative solutions or strategies you would employ to overcome these hurdles.