Lead Growth Product Designer - Fully Remote

As a Lead Growth Product Designer at Passion.io, your key responsibilities include owning the growth design journey, creating compelling user onboarding flows, and conducting rigorous monetization experiments. You'll also lead the design function, implement user research findings into user-friendly designs, and optimize subscription UX for scalability and enjoyment, all while collaborating closely with Product, Engineering, and Growth teams.

To qualify for the Lead Growth Product Designer position at Passion.io, you should have a minimum of 5 years of experience in Growth Product Design. You need to demonstrate proficiency in tools like Figma, an understanding of user psychology, and a solid track record designing consumer apps. Additionally, experience in both startup and fast-scaling environments with a strong focus on conversion and retention is essential.

Essential design skills for the Lead Growth Product Designer at Passion.io include mastery of UX/UI principles, expertise in designing for user retention and activation, and the ability to conduct A/B testing effectively. You should also have a strong portfolio that showcases your best work in consumer app design, as well as experience building scalable design systems.

Passion.io boasts a remote-first company culture that emphasizes creative autonomy, collaboration, and continuous learning. As a Lead Growth Product Designer, you will benefit from opportunities for career development through coaching and attending conferences, while also enjoying 24 vacation days plus 10 'Celebration Days' to recharge and celebrate what matters to you.

A Lead Growth Product Designer at Passion.io directly influences the company’s success by designing user experiences that boost engagement and monetization. Your designs will have measurable impacts on user activation and retention, helping to shape the experiences of thousands of creators and hundreds of thousands of app users worldwide.

When answering this question, outline your design process, focusing on user research, ideation, prototyping, testing, and iteration. Demonstrate how you incorporate user feedback into your designs and how you ensure that your decisions are backed by data, showing your understanding of user psychology and growth design principles.

Be prepared to discuss specific metrics you track, such as user activation rates, retention rates, or conversion metrics. Provide examples of past projects where you used A/B testing to refine your designs and how those metrics impacted product growth.

Emphasize the importance of user research in understanding pain points and user needs. Share experiences where user insights directly shaped your design outcomes and led to quantifiable improvements in user engagement or satisfaction.

Choose a relevant example that highlights your problem-solving abilities. Describe the context, the challenges you encountered, the design solutions you proposed, and the final outcome. It's essential to showcase your creativity and analytical thinking.

Share the resources you use, such as design blogs, conferences, courses, or communities. Highlight your proactive approach to learning and how you apply new trends and technologies to your projects.

Discuss your approach to receiving feedback positively and collaboratively. Emphasize your ability to iterate on designs based on cross-team input while maintaining user-centric goals. Share examples of how constructive criticism has led to design improvements.

Explain your familiarity with A/B testing methodologies and how you’ve used them to refine your designs. Provide specific examples of experiments you conducted and discuss what insights you gained that informed your design decisions.

Be prepared to explain your experience with creating or evolving design systems, emphasizing a systematic approach to ensure scalability and consistency across products. Discuss the importance of design systems in maintaining design quality as teams grow.

Discuss key elements such as clarity, user empowerment, and gradual engagement. Explain your perspective on how effective onboarding can drastically improve user retention, and provide examples of onboarding flows you’ve designed.

Talk about strategies such as enhancing user experience, creating engaging content, and using gamification elements. Provide case studies from your work that demonstrate how these strategies successfully increased user retention.