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VP, Marketing Strategy and Operations

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Peloton is looking for a Vice President, Marketing Strategy, Member Engagement & Insights. Reporting to the Chief Marketing Officer, this role oversees Peloton’s global marketing strategy & operations, membership strategy and engagement, and the consumer insights & strategy team. The right candidate will have the ability to partner with senior leaders across marketing and cross-functional organizations, like Product and Finance, to ensure we have a strong, data-led strategy that is widely understood and pulled through the team’s GTM plans. They’ll be responsible for guiding and reporting on marketing KPIs that inform both short- and long-term strategy to drive growth, brand love, engagement, and retention. The right leader is both a strategic "big thinker" who can set the vision for the team and a strong operator, willing to be in the details of tactics and execution. This person should also have strong business acumen and be able to tie data and initiatives back to the marketing and company strategy.

Drive Peloton’s annual and quarterly global Marketing strategy, tied back to the company’s goals, ensuring regional nuances are accounted for in messaging, engagement, and insights
Set marketing goals, objectives and track progress against key performance indicators
Oversee Marketing wide budget, operations and ways of working to improve efficiency and effectiveness
Lead Consumer Insights & Strategy team, providing data led insights to drive product pipelines, campaign feedback, brand metrics and solutions for relevant business challenges and opportunities
Oversee output across the full funnel (upper, mid, lower, and engagement) to ensure branding and messaging feel consistent from a consumer perspective
Drive strategy and GTM for member strategy and engagement to drive an increased engagement with our products and content and prevent churn
Build strong cross-functional relationships within the Marketing team, Content & Product and advocate for the strategic vision among these teams
Develop Quarterly Business Review and Board of Director presentations with compelling data led storytelling
Set clear goals and outputs for the Strategy, Engagement & Insights team
Develop team talent to drive growth and retention

QUALIFICATIONS

Minimum of 15 years of Marketing strategy experience.
Minimum of 8 years leading high-performing teams, including managing senior-level talent and cross-functional groups.
Track record of successfully driving marketing initiatives across multiple international markets, balancing global brand consistency with local adaptation.
Experience with Consumer Insights and retention strategy a plus.
Marketing Operations experience and a demonstrated ability to optimize processes, improve efficiency, and ensure alignment between strategy and execution. a plus.
Excellent communication skills and the ability to influence peers and partners at all levels of the company.
Exceptional business acumen, with a results-oriented mindset and the ability to connect data and initiatives back to broader marketing and company goals.
Proven track record in building and retaining top-tier talent, creating a culture of growth, accountability, and innovation within the marketing organization.

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!

Base Salary Range
$304,000 - $406,000 USD

#LI-HO1 #LI-Hybrid

ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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Average salary estimate

$355000 / YEARLY (est.)

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$304000K

$406000K

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What You Should Know About VP, Marketing Strategy and Operations, Peloton

Peloton is on the hunt for a dynamic Vice President of Marketing Strategy and Operations to join our vibrant team in New York City. Reporting directly to the Chief Marketing Officer, this pivotal role encompasses overseeing Peloton’s global marketing strategy and operations, focusing on member engagement and consumer insights. If you have a knack for forging strong partnerships and thrive in data-driven environments, this position might just be the perfect fit for you! As the VP, you'll guide senior leaders while executing data-led marketing strategies that drive growth, nurture brand loyalty, and enhance member retention. You will take charge of setting key performance indicators, managing budgets, and leading our Consumer Insights & Strategy team to derive meaningful insights for campaign enhancements. Your strategic vision will be crucial in shaping our go-to-market plans, all while considering regional nuances in our messaging. You should be adept at driving member engagement strategies that attract more users to our platform and reduce churn. If you enjoy being involved in both high-level strategy and the nitty-gritty of execution, and are passionate about turning data into actionable insights that will resonate with our community, we'd love to see what you can bring to Peloton!

Frequently Asked Questions (FAQs) for VP, Marketing Strategy and Operations Role at Peloton

What are the responsibilities of the VP of Marketing Strategy and Operations at Peloton?

The VP of Marketing Strategy and Operations at Peloton is responsible for overseeing the global marketing strategy, membership engagement, and consumer insights. This role includes driving annual marketing strategy aligned to company goals, managing budgets, and leading the Consumer Insights & Strategy team to provide data-driven insights. Additionally, the VP will track marketing performance metrics to inform both short- and long-term strategies aimed at enhancing brand love and member retention.