Director of Sales and Marketing

Description

POSITION TITLE: Sales and Marketing Director 

DEPARTMENT: Administration

REPORTS TO: Executive Director

POSITION SUMMARY:

• The essential functions of the job for the Sales and Marketing Director requires, and may be amended from time to time at the sole discretion of Viva Senior Living to include, but are not limited to the following:
• Comply with standards of business conduct in accordance with federal, state, and local health and regulatory standards and guidelines, as applicable.
• Must possess, at a minimum, a high school diploma or a GED 
• Must be able to work well with peers in a congenial work environment, and above all, maintain the utmost compassion and dignity to the residents and adhere to the Resident Bill of Rights.
• In exigent circumstances, the employee may be subject to call back during emergency conditions (e.g., severe weather, evacuation, temporary staffing shortages, etc.).
• Must adhere to Viva Senior Living’s attendance policies and follow the terms and conditions of employment as set forth in the Employee Handbook.
• Must be able to read, write, speak, and understand English.
• Must maintain the highest standards in caring and servicing the needs of the residents and residents' family members and loves ones.
• Must adhere to all facility policies and procedures.

RESPONSIBILITIES/ACCOUNTABILITIES

• The Sales and Marketing Director is responsible for the sales process of the community. He or she manages community census by initiating and maintaining relations with community organizations, hospitals, and other referral sources to generate admissions to the community. 
• The Sales and Marketing Director works closely with all levels of the organization to ensure the community’s image and reputation are stellar and works in line with company values to make the community the desired option for all prospective residents and their families. 
• Achieve community census goals and annual budget projections. Specifically, generate leads, schedule tours, advance the sales process, and meet daily/weekly/monthly goals.  
• Act as liaison between community and outside community. 
• Work with local community agencies to generate a positive image and encourage referral activities. 
• Participate in industry trade shows as appropriate. 
• Develop strategies to maximize admissions, including daily contact with potential referral sources, including hospitals, physicians, insurers, case management companies and health care agencies.   
• Schedule screenings of potential residents with Executive Director and/or Resident Care Director; conduct screenings if needed to determine level of care, services required, equipment needs and insurance coverage, as indicated. 
• Coordinate admissions, if needed, with Executive Director and/or Resident Care Director. 
• Be qualified to complete all admission paperwork. 
• Learn and maintain understanding of current regulations governing the operations of assisted living facilities.  
• Collect appropriate data to prepare and submit assigned monthly reports. 
• Attend and participate in weekly admissions/operations meetings. 
• Participate in quality improvement by identifying customer service issues and reporting these issues to the Executive Director. 
• Continue appropriate education as approved by Executive Director. 
• Be knowledgeable of and adhere to company and community policies and procedures; participate in safety, quality improvement, and infection control as assigned. 
• Both advise and contribute to ensure community puts forth the best possible public image. 
• Ability to drive a company vehicle (required driver) 
• Arrive to work at the scheduled time.
• Perform other related duties as required.
• Ensures that residents and families receive the highest quality of service in a caring and compassionate atmosphere which recognizes the individuals’ needs and rights.
• Report any occupational exposures to blood, body fluids, infectious materials, and or hazardous chemicals in accordance with facility policy.
• Report work related injuries and illnesses immediately to your supervisor.
• As a condition of employment, complete all assigned training and skills competency.
• Participate in all life safety and emergency drills and trainings.
• Fulfill responsibilities as assigned during implementation or activation of the facility’s emergency plan.
• Assists with evacuation of residents in an emergency situation
• Maintain confidentiality of Protected Health Information, including verbal, written and electronic communications.
• Report non-compliance with policies, procedures, regulations, or breaches in confidentiality to appropriate personnel.
• Protect residents from abuse and cooperate with all investigations.
• Report any allegations of abuse, neglect, misappropriation of property, exploitation, or mistreatment of residents to supervisor and/or administrator.
• Report any retaliation or discrimination to the Human Resource Director and the Compliance Officer.
• Fulfill individual responsibility to report any suspicion of a crime to law enforcement and the state agency.
• Performs other duties as requested.

Requirements

annual health REQUIREMENTS:

•     Must provide annual verification of a negative TB skin test.

physical and sensory requirements:

(With or Without the Aid of Mechanical Devices)

•     Must be able to move intermittently throughout the workday.
•     Must be able to cope with the mental and emotional stress of the position.
•     Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure that the requirements of this position can be fully met.
•     Must meet the general health requirements set forth by the policies of this facility, which include a medical and physical examination.
•     Must be able to relate to and work with the ill, disabled, elderly, emotionally upset, and, at times, agitated residents
•     Must be able to push, pull, move, and/or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.
•     May be necessary to assist in the evacuation of residents during emergency situations.