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Senior Field Marketing Manager, Delphix

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.  

  

With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.  


Position Summary:


We are looking for a highly skilled Senior Field Marketing Manager to drive the development, execution, and optimization of field marketing initiatives that support business objectives. The ideal candidate will excel in campaign management, cross-functional collaboration, and data-driven decision-making to maximize ROI and generate measurable results.


Responsibilities:
  • Act as a trusted advisor to ensure success across teams and initiatives. 
  • Lead cross-functional collaboration with Business Development, Sales, Pre-Sales, Partner Teams, and other stakeholders to proactively identify opportunities, drive lead generation, and deliver high-impact campaigns that directly align with sales priorities. 
  • Participate in sales meetings, quarterly reviews, and joint planning sessions to maintain seamless alignment with sales objectives. 
  • Build and maintain annual program calendars to facilitate collaboration across Marketing, Sales, Pre-Sales, and Partner Teams. 
  • Facilitate internal communications to ensure alignment of teams with marketing strategies and program updates. 
  • Manage event planning, execution, and performance analysis for the US West region, ensuring impactful outcomes and driving results that meet or exceed targets. 
  • Drive demand generation strategies by overseeing event selection, promotions, and speaker preparation for both virtual and in-person events. 
  • Travel, attend, and act as the lead organizer for marketing events, as needed. 
  • Design and implement integrated field marketing campaigns, leveraging cross-functional teams to engage target audiences and drive revenue growth through strategic programs. 
  • Develop and implement account-based strategies to attract new prospects and strengthen relationships with existing customers. 
  • Track and align campaigns with the sales pipeline to optimize conversion rates. 
  • Evaluate campaign performance data to measure effectiveness, track key KPIs (e.g., lead generation, conversion rates, ROI), and refine future initiatives for optimal impact. 
  • Perform post-campaign assessments and deliver actionable insights to enhance future results. 
  • Oversee and track the West region’s field marketing budget to ensure efficient and accurate resource allocation. 


Requirements:
  • Bachelor’s degree in marketing, business, or a related field. 
  • 5+ years of progressive experience in field marketing, demand generation, or a related role. 
  • Strong understanding of multichannel campaign strategies, account-based marketing, sales alignment, and digital marketing trends and best practices. 
  • Exceptional analytical skills to evaluate campaign performance, forecast trends, and make data-driven decisions. 
  • Proven ability to manage budgets, prioritize resources effectively, and handle multiple projects in a fast-paced environment. 
  • Highly collaborative, with excellent written and verbal communication skills and a track record of working across cross-functional teams. 
  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and familiarity with CRM tools. 
  • Strong competency in marketing technology and a data-driven approach to marketing challenges. 


Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time. 


Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

 

If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!

 

www.perforce.com

 

Please click here for: EOE & Belonging Statements | Perforce Software

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What You Should Know About Senior Field Marketing Manager, Delphix, Perforce

Join Perforce as a Senior Field Marketing Manager, where your creativity and strategic thinking will shine! In this exciting role, you'll collaborate with top-tier teams to drive impactful marketing initiatives that align with business goals. Your expertise in campaign management and data-driven decision-making will help shape the future of our marketing strategies, contributing to the success of world-class clients, including over 75% of the Fortune 100. At Perforce, we emphasize the importance of teamwork and communication, so you'll be participating in sales meetings and planning sessions, ensuring every marketing campaign is perfectly aligned with sales objectives. You’ll get the chance to manage events, analyze their performance, and see how your efforts contribute to lead generation and revenue growth. This position offers a unique opportunity to employ account-based marketing strategies and evaluate campaign data to refine future initiatives. If you're looking for an engaging environment where creativity meets strategy, and you want to work with passionate experts who encourage collaboration and wellness, Perforce is the place for you. We believe in the power of possibility and the drive for success, and we can't wait for you to bring your talents to our table. Dive into a rewarding career that empowers you to make a real impact while being part of a company dedicated to uplifting its employees and ensuring their future is bright.

Frequently Asked Questions (FAQs) for Senior Field Marketing Manager, Delphix Role at Perforce
What are the main responsibilities of a Senior Field Marketing Manager at Perforce?

As a Senior Field Marketing Manager at Perforce, you will spearhead the development and execution of marketing initiatives, drive lead generation, and optimize campaigns for maximum ROI. You will be collaborating with various cross-functional teams to ensure that marketing strategies align perfectly with sales priorities, participating in key meetings, and managing event planning and analysis to ensure impactful outcomes.

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What qualifications do I need to become a Senior Field Marketing Manager at Perforce?

To become a Senior Field Marketing Manager at Perforce, you should have a bachelor's degree in marketing, business, or a related field, along with at least 5 years of progressive experience in field marketing or demand generation roles. Strong analytical skills, proficiency with multichannel campaign strategies, and experience in cross-functional collaboration are essential qualifications for this position.

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What skills are important for a Senior Field Marketing Manager at Perforce?

Important skills for a Senior Field Marketing Manager at Perforce include exceptional analytical and communication skills, a strong understanding of digital marketing trends, and a data-driven approach to campaign evaluation. Additionally, being a collaborative team player and having proficiency in Microsoft Office Suite and CRM tools will make you an excellent fit for this role.

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What kind of marketing initiatives will I work on as a Senior Field Marketing Manager at Perforce?

In the role of Senior Field Marketing Manager at Perforce, you will work on various marketing initiatives such as integrated field marketing campaigns, demand generation strategies, and account-based marketing efforts. Your focus will be on managing events, analyzing their performance metrics, and ensuring that all initiatives align closely with business objectives and sales goals.

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How does Perforce support its Senior Field Marketing Managers in their roles?

Perforce supports its Senior Field Marketing Managers by fostering a culture of collaboration and creativity, offering team members opportunities for professional development, and maintaining clear communication channels. Additionally, you'll have access to resources that help you achieve your marketing goals, from budgeting to performance tracking, while encouraging a healthy work-life balance.

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Common Interview Questions for Senior Field Marketing Manager, Delphix
Can you describe your experience with campaign management in your past roles as a Senior Field Marketing Manager?

When answering this question, focus on specific campaigns you've managed and the strategies you implemented. Highlight any data-driven results, such as lead generation or increased revenue, that show the impact of your efforts on business objectives.

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How do you ensure collaboration across different teams in a marketing initiative?

Discuss your strategies for fostering teamwork, like regular communication, joint planning sessions, and collaborative tools. Providing examples of successful projects where you facilitated inter-departmental alignment can illustrate your ability to ensure that everyone is working toward the same goals.

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What metrics do you consider essential for evaluating a marketing campaign's success?

Emphasize the importance of key performance indicators such as ROI, conversion rates, and lead generation metrics. Discuss how you track and analyze these metrics to make informed decisions for future campaigns.

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Tell me about a time when you had to manage a marketing budget effectively. How did you allocate resources?

Share a specific example of a project where you had to prioritize spending. Explain your decision-making process, emphasizing your analytical skills and how you ensured the best return on investment while staying within budget.

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Can you explain your experience with account-based marketing strategies?

Provide details about successful account-based marketing campaigns you have led, describing how you identified target accounts, tailored your messaging, and engaged stakeholders at those organizations to achieve better results.

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What challenges have you faced when managing events for marketing purposes, and how did you overcome them?

Discuss any specific challenges you encountered, such as logistical issues or low attendance, and how you navigated them. Highlight your problem-solving skills and proactive approach to ensure event success.

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How do you stay updated on the latest trends in digital marketing?

Mention resources you follow, such as industry blogs, webinars, or professional groups. Sharing specific examples of how you’ve applied new insights into your marketing strategies can demonstrate your proactive approach to learning.

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Describe your approach to managing cross-functional marketing projects.

Explain your methodology for initiating projects, communicating with stakeholders, and establishing timelines. Detailing how you ensure accountability and meet deadlines bolsters your credibility as a project manager.

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How do you handle tight deadlines and multiple projects simultaneously?

Share time-management strategies you employ, such as prioritization and organization tools. Providing an example of a busy period can show how you effectively managed stress and met your goals.

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What do you believe is the best way to evaluate the effectiveness of a marketing campaign?

Discuss the importance of measuring both qualitative and quantitative data, such as customer feedback and sales figures. Highlighting your experience with performance metrics will show your analytical skills and commitment to continuous improvement.

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DATE POSTED
April 19, 2025

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