The Product Marketer at Phantom is responsible for developing and executing marketing campaigns, defining product positioning, and collaborating with cross-functional teams to ensure successful product launches. This includes identifying target audiences, creating creative briefs, and interpreting KPIs to inform marketing strategies. You’ll also translate product features into compelling benefits for users, ensuring messaging resonates across various platforms.

To thrive as a Product Marketer at Phantom, you should have at least 5 years of relevant experience in product or content marketing, particularly in managing successful campaigns for products impacting millions of users. A strong grasp of marketing principles, excellent communication skills, creative thinking, and familiarity with web3 and crypto are essential. Data-driven decision making and the ability to influence teams cross-functionally is also crucial.

Phantom is committed to building a diverse and inclusive workplace, encouraging candidates from various backgrounds to apply for the Product Marketer role. We believe that diverse perspectives enhance our creativity and problem-solving abilities, paving the way for a strong and supportive work environment where everyone can contribute to their fullest potential.

The target base salary for a Product Marketer at Phantom ranges between $180,000 and $225,000, complemented by equity and benefits. This compensation is based on factors such as your skills, relevant experience, interview quality, and current market conditions. Phantom values the contributions of its team members and aims to provide a compensation package that reflects that.

As a Product Marketer at Phantom, you'll manage a variety of marketing campaigns tailored for new product launches and features. This includes developing campaigns that identify target audiences, crafting educational content, and creating assets that engage users across channels, from videos and blog posts to social media interactions.

When answering this question, focus on a specific example where you developed a campaign from start to finish. Detail the objectives, your role in the project, the strategies you implemented, and the measurable outcomes that resulted. Emphasize any cross-functional collaboration and how data informed your decisions.

In responding to this question, discuss your process for audience research, which may include market analysis, surveys, user feedback, and competitor benchmarking. Highlight how you use this information to create tailored messaging that resonates with different audience segments and drives engagement.

Explain the importance of data in your marketing approach. Share how you use data analytics to track campaign performance, measure key performance indicators, and make informed decisions on adjustments or new strategies. Demonstrate your comfort with interpreting data to generate actionable insights.

When elaborating on this, clarify that a value proposition should communicate the unique benefits and advantages that a product offers over competitors. Use examples from your previous work to illustrate how you crafted value propositions that resonated with target audiences and drove customer engagement.

Share specific experiences where you worked with teams such as product, engineering, or design. Explain how you facilitated communication, aligned goals, and contributed to a collaborative team environment. Use examples to underscore your ability to influence without formal authority.

Illustrate your creativity by discussing innovative marketing strategies you've developed and implemented. Talk about the results of these strategies and how they helped enhance user engagement or broaden product awareness. Emphasize your ability to think outside the box and adapt to market trends.

Address the various metrics you use to evaluate campaign effectiveness, such as engagement rates, conversion rates, and ROI. Discuss how you analyze this data to determine what worked well and what adjustments might be necessary for future campaigns.

Mention specific marketing tools and platforms that you've used, such as those for analytics, social media management, or email marketing. Discuss why you prefer these tools, focusing on how they enhance efficiency and data analysis in your marketing efforts.

Explain your commitment to staying updated on the latest trends in marketing and technology, particularly in the fast-evolving field of web3. Mention industry publications, online courses, networking opportunities, and professional organizations that aid in your continual learning and adaptation.

When answering, highlight your passion for marketing and web3, as well as what excites you about Phantom specifically. Connect your professional goals and values to those of the company, for example, by discussing how you can contribute to expanding Phantom's reach and impact.