UGC Creator

As a UGC Creator at Plots, your primary responsibilities will include researching and brainstorming new content styles to attract users to the app, ideating on existing frameworks to create location-tailored content, and collaborating with our Head of Social Media and Head of Events to promote upcoming events with dynamic video promos. Your creative input will be essential in strengthening our brand and engaging new communities.

To be a successful UGC Creator at Plots, you should have at least one year of experience creating short-form video content for TikTok or Instagram. Strong video editing skills are essential, preferably using tools like Capcut or Premiere. Additionally, a deep understanding of social media trends and pop culture will set you apart, alongside a results-oriented and enthusiastic mindset.

A UGC Creator can significantly impact user acquisition for Plots by developing trendy, engaging content that captures attention and encourages downloads of the app. By understanding local communities and effectively promoting events through captivating video, you create organic connections that inspire users to join the Plots platform and participate in real-life events.

As a UGC Creator at Plots, you will earn compensation on a per-video basis, allowing for flexibility according to your output. There’s also the opportunity to transition to a monthly retainer model, which can provide more consistent income as you establish your presence and build upon our innovative content strategies.

A UGC Creator at Plots should focus on creating eye-catching videos that highlight local events and experiences, incorporate current social media trends, and engage the target demographic. The content must resonate with potential users, showcasing the unique value of the Plots app and encouraging interactions at in-person connections.

When answering this question, share your passion for connecting people and your excitement about the innovative platform that Plots represents. Highlight any relevant experiences or projects that align with the company's mission to facilitate in-person connections.

Be prepared to discuss a specific campaign, detailing the concept, execution, and results. Highlight your creativity, the metrics you used to measure success, and how the campaign engaged users, demonstrating the impact of your work.

Show your proactivity by mentioning the resources you follow, like popular social media influencers, industry blogs, or platforms like TikTok and Instagram. You could also discuss how you experiment with emerging trends to see what resonates with your audience.

Share an example where you recognized the need to pivot your content strategy, explaining the situation, your thought process, the steps you took, and the outcomes. This illustrates your flexibility and ability to evolve in a fast-paced environment.

Discuss the specific tools you are proficient in, such as Capcut, Premiere, or other editing software. You might also mention any additional tools for analytics or social media management that help streamline your workflow.

Explain the key performance indicators (KPIs) you track, such as views, engagement rates, shares, or conversions. This shows that you understand the importance of analytics in driving content strategy and demonstrating effectiveness.

Discuss the demographics and interests of the audience you believe are key for Plots. Incorporate factors like millennials and Gen Z preferences for in-person experiences and social media engagement, showcasing your understanding of the target market.

Highlight your adaptability and communication skills, emphasizing the importance of aligning video content with overall marketing goals. You might suggest regular brainstorming sessions or feedback loops to ensure cohesive campaigns.

Discuss creative ideas, such as teaser videos, behind-the-scenes content, or user-generated challenges, illustrating how you would leverage storytelling to engage viewers and create buzz around the event.

Describe your organizational skills and any tools or methods you use to manage your time effectively. Emphasize your ability to handle multiple projects by setting clear goals and deadlines to ensure timely delivery of high-quality content.