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Product Analyst / Product Manager Hybrid

Help us to increase the number of successful products in the world!

About PostHog

PostHog's mission is to equip every developer to build successful products.

Explain please

Equip - give developers all the tools they need in one to make their product a success. Today that means 8 products - web analytics, product analytics, session recording, feature flags, A/B testing, in app user surveys, data pipelines, and a data warehouse (to join customers' product data with other sources)… and there’s plenty more to come. We want to help developers fight through the mess of lots of different tools, integrations, vendors and roles inside their organizations - all of which distance take them away from their users.

Every - we don't target just big companies. Nearly all our growth comes from individual developers recommending us. We have big free tiers on all our tools so people without a budget can still use our products. The more we give away for free, the more money we make - because when a lot of people talk about your product on the internet, people in bigger companies end up using it.

Developer - we focus on helping the people writing the actual code. You'll be working with technical users.

Interesting backstory

PostHog was created as an open-source project during Y Combinator's W20 cohort. We've grown from a launch that is about as good as it gets on Hacker News, to 70,000 customers, quadrupling our revenue last year (whilst adding just 3 people!) and growing with a 2.8-day CAC payback period because we don't do outbound. We grow through word-of-mouth growth and a dash of content marketing.

In the future, we'll build 30+ products, all based on customer data, each across markets worth $1bn to $85bn. We're going to bring all these products to developers, at a lower cost and consolidated for a better experience.

Product at PostHog

Product management plays a slightly different role at PostHog than at most other companies and is incredibly important. Instead of micro-managing engineers, PMs are responsible for research, data, and setting high-level context across the organization. They work across multiple products to determine how products are being used, what the competitive landscape is like, and how users are feeling about PostHog.

Among other things, they:

  1. Run growth reviews for products that have product-market-fit

  2. Dive into data research projects to answer challenging questions without obvious answers

  3. Organize user interviews

  4. Coach product engineers on "how to do product"

If you want to know more about our philosophy of building products, read our article “Product Management is broken. Engineers can fix it.”

What you will be doing:

You will be joining PostHog as a Product Manager, working with one of our engineering teams (with the potential to cover more than one team/product after your onboarding period), with a heavy emphasis on analyzing data and talking to users:

  • Across our 8 products (and counting!), we have thousands of paying customers, and many more on the free tier. That’s a lot of users, and a lot of data. Finding actionable patterns in this data is one of the key ingredients to reach $100M ARR. Example questions you might be answering:

    • How does revenue/usage churn for your product compare across different segments?

    • Which behaviours lead to long-term retention for your product?

  • We have a growth review with every product every month. This involves the team lead, the team’s product manager and the exec responsible for the team. As the PM, you make sure we have the right metrics, dig into things that have changed, understand what users are doing, why they're churning, etc. We use this session to figure out if we need to dig deeper into a trend or reprioritize what we're building.

  • Things you choose to pick up. This could be a data deep-dive that is outside of the scope of the repeating growth reviews. Or figuring out how to package and price a new product that we want to perform better in terms of usage or revenue. Or it could be rubber-ducking the engineers to help them figure out the UX for a new product concept. This is a highly autonomous role, and you’re expected to figure out where it makes the most sense to spend your time.

There are things you definitely won't be doing:

❌ Backlog grooming (it always sounded gross anyway)

❌ Deciding what we build (though you’ll help surface the context needed to make good decisions)

❌ Shielding developers from users (instead you should aim to invite an engineer for every user interview you do)

❌ Project management/writing gazillions of tickets, RFCs, or PRDs

From you

  • 3+ years of SQL experience, any additional data modelling or querying expertise is a plus

  • Deep understanding of business and product metrics (activation, retention, churn, etc.) and a track record of defining and tracking key product metrics

  • Ability to conduct ambiguous / open-ended analysis with minimal guidance

  • Any additional product management expertise / experience is a nice-to-have (e.g. interviewing users or working with designers and engineers on new user experiences)

  • Very proactive/organized

  • Collaborative

What we won't need:

  • ‘Project management’ /SCRUM/writing tickets

  • you writing the roadmap

Day to day vibe

We are open source - building a huge community around a free-for-life product is key to PostHog's strategy.

We aim to become the most transparent company, ever. In order to enable teams to make great decisions, we share as much information as we can. In our public handbook everyone can read about our roadmap, how we pay (or even let go of) people, what our strategy is, and who we have raised money from. We also have regular team-wide feedback sessions, where we share honest feedback with each other.

Working autonomously and maximizing impact - we don’t tell anyone what to do. Everyone chooses what to work on next based on what is going to have the biggest impact on our customers.

Solve big problems -we haven't built our defining feature yet. We are all about acting fast, innovating, and iterating.

PostHog is all remote and autonomous. We're not against in person work, but we are against in person work by default - we give you a bunch of budget if you want to travel around to spend time with colleagues or customers.

Do it

If this sounds like what you’d love to be doing, we can’t wait to hear from you. If you’re not sure that you exactly fit the above criteria, get in touch anyway. Alignment with our values is just as important as experience!

Benefits

What we offer in return:


We believe people from diverse backgrounds, with different identities and experiences, make our product and our company better. That’s why we dedicated a page in our handbook to diversity and inclusion. No matter your background, we'd love to hear from you!


Also, if you have a disability, please let us know if there's any way we can make the interview process better for you - we're happy to accommodate!
#LI-DNI

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What You Should Know About Product Analyst / Product Manager Hybrid, PostHog

Are you ready to impact the digital landscape as our next Product Analyst / Product Manager Hybrid at PostHog? We’re on a mission to empower developers and enhance product success, and we want you to join us in this exciting journey! At PostHog, you'll have the unique opportunity to dive into data, conduct user interviews, and collaborate closely with product engineers across our innovative suite of tools. What sets us apart? Our PMs aren't just project managers; they're the backbone of product development who focus on research, data analysis, and building a holistic view of user experience. You’ll explore thousands of customers’ interactions with our eight ever-evolving products, seeking actionable insights to foster growth and improve retention. From orchestrating monthly growth reviews to helping engineers refine UX concepts, your role is crucial in shaping the future of our offerings. And guess what? You’ll enjoy a fully remote position tailored for tech-savvy individuals from GMT-8 to GMT+2 timezones. Plus, you won’t be bogged down with backlogs or administrative tasks; your focus will be on solving real problems and making impactful decisions. If you're passionate about leveraging data to create sustainable product strategies, PostHog is the place for you, where your ideas can truly thrive!

Frequently Asked Questions (FAQs) for Product Analyst / Product Manager Hybrid Role at PostHog
What are the responsibilities of a Product Analyst / Product Manager Hybrid at PostHog?

The Product Analyst / Product Manager Hybrid at PostHog plays a pivotal role in enhancing product success by diving deep into data analysis, conducting user interviews, and actively participating in product growth reviews. You'll work across various products, ensuring that the right metrics are in place to guide decision-making, while collaborating closely with engineers to refine user experiences. Essentially, your work will be instrumental in uncovering insights that drive our products forward.

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What qualifications do I need to apply for the Product Analyst / Product Manager Hybrid position at PostHog?

To thrive in the Product Analyst / Product Manager Hybrid role at PostHog, you should have at least 3 years of SQL experience, along with a deep understanding of key business and product metrics like activation and retention. Experience in conducting open-ended analyses with minimal guidance is essential. Additional product management expertise, such as interviewing users or working with designers, will also be a plus, making you a well-rounded candidate.

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How does PostHog define the role of a Product Manager compared to other companies?

At PostHog, the Product Manager role is less about micromanaging and more about empowering teams. PMs focus on research, data insights, and setting the context for the organization. Unlike traditional roles that may involve heavy project management, our PMs lead growth reviews and conduct user interviews, ensuring that the team is always aligned with user needs and competitive landscapes, all while collaborating with engineers in a highly autonomous environment.

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What should I expect from the interview process for the Product Analyst / Product Manager Hybrid role at PostHog?

The interview process at PostHog emphasizes transparency and candidate experience. It typically involves multiple stages where you’ll discuss your experience, approach to product management, and how you handle data insights. You'll also have the opportunity to meet with potential team members to ensure cultural fit. They pride themselves on a supportive environment, so you can expect open communication and genuine interest in your background and ideas.

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What kind of projects will a Product Analyst / Product Manager at PostHog be involved in?

As a Product Analyst / Product Manager at PostHog, you’ll be involved in a variety of exciting projects, such as conducting data deep-dives to identify patterns amongst user behavior, facilitating user feedback sessions, and managing product growth reviews. You may also work on packaging and pricing strategies for new products or suggest improvements to existing offerings based on solid data analysis and user interaction insights.

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Common Interview Questions for Product Analyst / Product Manager Hybrid
Can you explain your experience with SQL in a Product Analyst / Product Manager role?

It's crucial to articulate specific examples of how you've used SQL to analyze product data in past roles. Talk about your experience crafting queries to track key metrics, what insights you derived from the data, and how that influenced product decisions. The goal is to demonstrate your analytical skills and how they've contributed to achieving success in your projects.

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How do you approach user interviews to gather meaningful feedback?

Discuss your strategy for preparing and conducting user interviews effectively. Highlight how you formulate open-ended questions and create a comfortable environment for users to share authentic feedback. Explain that listening is just as important as asking questions, and share any tools or frameworks you use to analyze that feedback post-interview.

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Describe a time when you had to influence product direction based on data insights.

Provide a clear example illustrating your ability to connect data analysis with product strategy. Focus on the specific data you gathered, how you presented those insights to stakeholders, and the outcomes that followed. This demonstrates your ability to effectively communicate the importance of data in product decision-making.

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What is your process for evaluating product metrics like activation and retention?

Talk through your approach to defining key metrics. Share how you set benchmarks and what tools you use to track performance. Explain how you report findings to your team and how you iterate on product features based on metric trends in activation and retention. This shows your analytical depth and commitment to product success.

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How do you handle conflicting priorities when managing multiple products?

Highlight your organizational skills and prioritization methods. Explain how you use data to guide your focus, communicate vulnerabilities to stakeholders, and make informed decisions that align with overall business goals. This shows your capability to navigate a dynamic work environment effectively.

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How do you foster collaboration between product and engineering teams?

Discuss ways you've encouraged open lines of communication through regular check-ins, feedback sessions, and joint brainstorming meetings. Share your thoughts on collaboration tools or frameworks that facilitate this teamwork, emphasizing that good partnerships result in better product outcomes.

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What metrics do you consider most important for product success?

Explain your thought process around selecting metrics. Discuss the significance of metrics such as user engagement, churn rate, and revenue growth, and why they matter for understanding product health. Rationalize your choices with examples of how tracking these metrics has shaped strategic decisions in past roles.

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Can you provide an example of how you’ve utilized competitive analysis for product development?

Share specific instances where you've analyzed competitors and how you translated that information into actionable strategies for your products. This can involve identifying gaps in the market or re-evaluating pricing based on competitive offerings, demonstrating your proactive mindset in achieving product relevance.

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What tools and technologies do you prefer for product management and analysis?

Mention your preferred project management and analytics tools, such as Jira, Trello, or specific analytics platforms like Mixpanel or Google Analytics. Explain why you favor these tools and how they facilitate better product management and insights. This reflects familiarity with industry standards.

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How do you stay updated with industry trends and user needs?

Emphasize the importance of continuous learning through sources like industry blogs, podcasts, and networking with other professionals. Mention any communities you join or conferences you attend to remain at the forefront of product management and understand evolving user expectations.

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PostHog is increasing the number of successful products in the world. We do that by providing a platform for open-source product analytics. This helps software teams understand user behaviour. We took part in Y Combinator’s W20 cohort, and had...

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Full-time, remote
DATE POSTED
December 24, 2024

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